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Chart of the day: On Wednesday and Thursday last week, myself and Dave Chaffey presented at B2B Marketing Expo, In ExCel, London about auditing your Martech stack – and now new research has found that most think their marketing technology …..

The post How successful is your Martech strategy? appeared first on Smart Insights.

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Should you be using omnichannel marketing to boost customer experience? It has now become vital for brands to inject their unique voice in every communications channel that they make use of, be consistent with pricing policies and promotional offers to …..

The post Growing Importance of Omnichannel Marketing appeared first on Smart Insights.

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Chart of the day: social media apps are the most used apps According to research by The Manifest, 39% of respondents said social media apps were the most frequently used apps on their smartphone. This was followed by gaming apps …..

The post Which apps do people use the most? appeared first on Smart Insights.

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