Geofencing has been gaining popularity recently when it comes to local marketing, but what is it and how useful is it really? If you’ve been working in digital marketing, and in local marketing especially, you’re bound to have come across …..

The post Is geofencing the future of targeted marketing? appeared first on Smart Insights.

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Digital marketing trends 2019: What should you be looking to integrate in the coming year When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We …..

The post Mobile marketing trends 2019 appeared first on Smart Insights.

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A headline can make or break your content A good headline drives traffic, social media shares, and even helps (indirectly) generate leads. A bad headline, on the other hand, will get overlooked. There is too much amazing content being published …..

The post How to write headlines that drive traffic appeared first on Smart Insights.

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‘A trusted referral influences people more than the best broadcast message’ – Mark Zuckerberg Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote …..

The post Top ways influencers generate revenue [Infographic] appeared first on Smart Insights.

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How AI is revolutionizing e-commerce even for small businesses If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are …..

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Digital marketing trends 2019: The Martech landscape in the coming year When it comes to marketing technology it is important to be ahead of the curve when adopting trends. We are going to look at the landscape of Martech as we …..

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Chart of the Day: Research shows the most popular measurements and KPIs for email marketing evaluation I’ve been taking a look at the latest trends in email marketing based on the DMA Email tracker in advance of speaking at the Email …..

The post How is email marketing evaluated? appeared first on Smart Insights.

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