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With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..

The post How to use mobile apps to grow your startup appeared first on Smart Insights.

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With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in …..

The post Key principles to use rich media in emails appeared first on Smart Insights.

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Chart of the Day: Snapchat and Instagram dominate teens’ favourite social media platform Piper Jaffrey has released the results from its twice-annual survey of US teens into their favourite brands, websites, and social media platforms. The results show that Snapchat …..

The post Instagram popularity picking up among US teens appeared first on Smart Insights.

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Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan.

How not to get overwhelmed while staying on top of the latest marketing trends?

Here are a few tasks that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer:

Tools to Semi-Automate Marketing Tasks

1. Automate Your Email Marketing with Mailchimp

Email marketing has been predicted to die soon ever since social media networking was born. Yet, the two happily co-exist. In fact, email marketing has been growing steadily and getting smarter too: There’s advanced segmentation options now, structured markup and marketing automation.

When it comes to the latter, don’t get discouraged: It’s easier than it sounds. It all comes down to reaching out to your customer at the exact … Read more

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A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management …..

The post Brand management software: Why your business needs it appeared first on Smart Insights.

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The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It …..

The post The troubles of online conversion appeared first on Smart Insights.

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