Blog

 

No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page success to fun with A/B testing, here’s what they had to say:

Landing page love

 

We caught up with Kristen Lambert of Third Piece, a one-stop shop for warm, chunky, handmade knits. To boost digital engagement, Kristen uses MailChimp’s landing pages feature. She set up 2 different types of landing pages: one designed to grow her subscriber list, and the other to recommend her top-selling items.

“The functionality to set up landing pages was extremely user-friendly,” she says. “It was something I had delegated to our marketing manager to explore, and she has Read more

Blog

Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for …..

The post Email marketers top priority is revealed appeared first on Smart Insights.

Read more

Blog

Blog

Blog

It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018.

 

1. Automate, automate, automate.

Almost 50% of small business owners spend less than 2 hours a week on marketing. On top of that, cost is the top reason U.S. small and medium businesses don’t use marketing automation. MailChimp offers various automation tools that allow you to send the right message to the right people at the right time. Oh, and did we mention that they’re free? Start saving time today.

2. Landing pages are your friend.

And we have the numbers to prove it. Our landing pages not only give your audience a clear call to action and an easy space to make purchases, they’ve helped our Read more

Blog

Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be …..

The post Is your Google Analytics Data GDPR ready? appeared first on Smart Insights.

Read more

Blog

As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work There are overarching “rules”, “guidelines” and marketing best practice you can follow but when you …..

The post Succeeding in Marketing in Super-Niche Sectors appeared first on Smart Insights.

Read more

Blog

 

“Whisper!” Over the phone, there’s silence, then a low, burbling growl. “Oh, that was good! Did you hear it?” Karen Anderson asks. I laugh, and in that moment, the anxieties of daily life melt away.

That’s because when you talk to Karen (or her dog, Max), you’re immediately transported to her world-a world filled with chatty pups and small doors and petite accoutrements like books, shoes, and sweaters.

Tiny Doors ATL began in 2014, when Karen and Atlanta native Sarah Meng founded the project, which installs 6-inch doors in strategic places throughout the city like the Krog Street Tunnel and the BeltLine. “It’s a dream job,” Karen says. “I will never say it’s not a dream job, no matter what happens.” Currently there are 13 doors that are public, accessible, and free to visit throughout the city, and 5 doors in both of MailChimp’s Atlanta-based offices.Read more

Blog

Blog