We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability-some that we expected, and some that surprised us.

As the person who’s responsible for deliverability at MailChimp, I love it when people understand why this stuff matters. Building a healthy list is a crucial first step in getting to the inbox, and we have a ton of experience helping our customers do both. We’ve put a lot of work into developing sophisticated and intelligent systems to reduce the risks once associated with single opt-in, but we haven’t talked much about it in the past. I’d like to dig into some of the ways we’re protecting your lists and helping you reach inboxes.


How we protect our sending reputation

One of the biggest concerns we’ve heard about our move to support single Read more

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Chart of the Day: The Importance of video in marketing 2018

As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth.

Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story.

Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with your consumers and prospects.

“The State of Video Marketing 2017” study reported that for the fourth consecutive year, over 90% of participants have said that video is becoming more and more important as a form of marketing content.

An … Read more

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The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.

If you’re wondering why you should advertise on social, consider this: Each month, 2 billion people use Facebook and 500 million people use Instagram.

As eMarketer notes, social media ad spend will continue to rise worldwide this year and next.

Moreover, 80% of respondents to a small business poll said they used Facebook for marketing purposes, and more than a third said it was their most successful marketing channel. As for Instagram, more than 2 million advertisers worldwide use the app to share their stories and drive business.


That means your competition is finding customers-maybe even your customers-on social.

But before you get all Grinch-y, we’ve put together Read more

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Chart of the Day: Retail searches will surpass 60% mobile this year

A recent report by Marler Haley shows sale and Black Friday statistics for search trends in the UK, detailing the rise in mobile searches and the implications for retailers – both B2C and B2B.

For peak UK retail related searches in November and December 2017, the use of mobile to conduct these searches will surpass 60%, showing how important a mobile-first strategy is for retailers.

However, the study also suggests that a mobile-first approach isn’t as vital for B2B retailers, where mobile search trends vary between 10-30% and show a much slower growth.


Mobile-first for B2C

percentage mobile for sale search set to surpass 60%

The findings, published by Marler Haley suggest that UK mobile search trends for consumer-related searches ‘sale’ and ‘Black Friday’ will surpass 60% by the end of the year.

With a growth in mobile searches for consumer websites, these findings build on the … Read more

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Chart of the Day: Hot email marketing skills


Email marketing – the job where you can wear many hats (even the weirdest ones)

I don’t need to tell you, my little email geeks, that email marketing is a very diverse role. No one ever starts out to be an email marketer, they are from many different backgrounds or skills. For example, I was a developer first and then my situation changed and ultimately fell in love with email marketing.


The hot skill for 2018

We all have a more dominant skill and with each year the demand for those skills change. In my chart this week, we have three big changes between 2015 and 2017.

The more dominant skill is Marketing at 49.2%, which has grown in demand since 2015. Next is Development, which has the largest increase to 26.2%. The third has had the largest drop at 15.6% – … Read more

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It’s the holidays, which means ’tis the season for your customers to buy stuff-and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.”

Another notable stat: 89% of U.S. respondents said they use Facebook several times a week or more, and 81% said the same about Instagram, according to a AudienceProject survey.

TL;DR: Social media is a great opportunity to reach customers, but it’s a crowded landscape. To create social media content that drives results, we’ve got tips that fall into 2 main categories: running paid ads and improving your content. Today we’ll be discussing the latter. If you’re a MailChimp user, you’ve got an additional superpower, because you can use your email list to fuel your Facebook and Instagram Read more

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Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily

Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were asked a range of questions about how often they blog, the types of media they use, blog promotion and whether blogs are delivering results for them.

As in the B2B world (and even in B2C) blogging is such a commonly used technique, which often gets a lot of time from marketers, but does it work? The results are positive.

Bloggers are blogging less often, most bloggers publish weekly rather than daily, but bloggers are spending more time than ever writing blog posts. The message “quality over quality” certainly seems to be true. Bloggers are not publishing loads of content for the sake of it, there is a clear focus on … Read more

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Chart of the Day: Which personalization techniques are most popular?

There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization.

The benefits of personalization are compelling, regardless of the type of business. Once set up, it can automatically deliver an improved customer experience and increase conversion by recommending relevant products and customers to nudge visitors along the customer journey. Such recommendations services are well-known and widely deployed in ecommerce, especially retail, but there are options to use them in other sectors like travel and financial services. Our article identifies 4 categories including B2B, where personalization services can recommend the ‘next-best content’ to nurture prospects.


How Widely Adopted Are Different Personalization Techniques?

Across all companies surveyed, more companies are using personalization … Read more

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Chart of the day: Internet users now average around 14 activities on their mobiles

Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they are on their computers. This will be due to the rise in mobile usage and time spent on tablet devices.

According to Global Web Index mobile will ‘pave the way for location-based retail, AR shopping experiences, social commerce, and mobile payments to take on a more prominent role in the consumer’s path to purchase’. We now live in a mobile-first society and as marketers need to embrace the change.

 

 

 

Read more

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Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25%

Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate does not mean your marketing has been unsuccessful, it shows that there’s room for improvement.

Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.

However, research by Marketing Sherpa shows that marketers who market electronics can see almost up to a 25% conversion rate, followed closely behind publishing and entertainment, and business services.

Ecommerce conversion rates

Improving customer journey effectiveness is important for any conversion rate optimization (CRO) strategy. To reach and surpass your competition think about the … Read more

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