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Chart of the Day: Brands and Agencies Struggle to Trust AI with Budget Allocation Business success demands a balanced approach when it comes to decision making – objective analysis and subjective experience. Artificial intelligence (AI) is one of the hottest …..

The post How much do marketers trust artificial intelligence? appeared first on Smart Insights.

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Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition …..

The post The latest 2018 paid search benchmarks appeared first on Smart Insights.

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Today, I’m happy to announce the launch of our first paid tool from the Internet Marketing Ninjas tool division, Ninja Tools: The Featured Snippet Optimization Tool.

Featured snippets have been exploding over the past few years: Last year, one study showed that about 30% of searches in Google were showing featured snippets at the top of the search results page. According to the data we’ve collected over the past two months, analyzing well more than 100,000 searches for more than 100 clients and beta testers, an average of 39% of the most valuable phrases for each site are showing featured snippets in the results.

Every SEO wants to rank #1, but many are missing the biggest opportunity out there today, the featured snippet, which is often called “position zero” because it ranks higher on the page than the top organic result. We’ve built a tool that helps people … Read more

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Chart of the Day: The Role Various Types of Media Play in People’s Lives in 2018 we have a plethora of online media types at our disposal. The way in which people use these types of media is varied for different …..

The post Why do people use social media? appeared first on Smart Insights.

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Chart of the Day: How Google’s featured snippets are reducing the number of traditional organic links Organic search traffic remains one of the most effective methods of customer acquisition. So, it’s as important as ever to be on top of the …..

The post The incredible shrinking organic SERPs appeared first on Smart Insights.

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6 Keys to building a better online brand experience for your customers. Online brand experience and customer experience is a widely discussed topic amongst brand managers and marketers, and for good reason – customers who have a better brand experience …..

The post Create a killer online brand experience appeared first on Smart Insights.

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Chart of the day: The most popular social media networks globally Social media is a pain in my back-side. I personally have a love/hate relationship with it but it’s undeniable that there are elements to it, that has helped humanity. …..

The post Most popular social networks worldwide 2018 appeared first on Smart Insights.

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Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary.

But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you can look at your business through a different lens and come up with even better ideas for the future.

We rounded up a few ideas about how to prepare your business to succeed even while you’re away.

 

Get ready

Preparation is the name of the game when it comes to making sure you get a real break.

Once you’ve decided where you’re going and when, relay those details to your team. The more notice you give everyone, the easier it is for them to prepare.

Depending on the nature of your business, you might need … Read more

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