Greetings once again, SEO fans! We’ve got a big t-bone steak of an update for you this week. WebmasterWorld’s administrator, engine, was kind enough to put together a “Best of 2016” thread which I’m dying to share.

If you know the caliber of discussion that happens on WebmasterWorld, then the idea of a “best-of” thread should already have you salivating. We also have threads about Google news, like Google’s new AdWords report about bad advertising practices.

On Cre8asiteforums, Kim and the gang have an eye-opening thread about Google’s new interstitial penalty.

Finally, I wrote up a little post on SEO Chat to help SEO newbies understand the difference between being indexed and ranking for keywords. Let’s dive in!

Top WebmasterWorld Discussions and News of 2016

Whatever your feelings are about 2016, negative or positive, it certainly brought a lot of change to the world. The world of SEO was no … Read more

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Today, we’re beginning our rollout of Facebook Ad Campaigns to help our users reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. And with MailChimp’s reporting, you can find out which ads generate the most new customers and revenue.


Facebook Ad Campaigns

We simplified the ad creation process and sped it up, too. In fact, our beta testers described creating a Facebook ad in MailChimp as “really simple,” “ridiculously fast,” smooth, and straightforward. (They said it, we didn’t.)

The choice to expand from email marketing to other channels came from the experts on MailChimp: our customers.

“Our customers tell us that MailChimp helps them look pro and grow,” says our CEO, Ben Chestnut. “It’s not an email platform, it’s not a newsletter tool-it’s the … Read more

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gwynnie-bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion for women, sprang from CEO Christine Hunsicker’s own childhood.

When Christine was young, her family couldn’t afford to travel from their small town to the nearest retail store miles away, and so her seamstress aunt made her and her cousin’s clothing, which they’d swap and consign to get new fabrics. Wanting to bring that feeling of a closet Narnia to consumers tired of limited brick-and-mortar options, Christine, who had already successfully led two tech startups, created Gwynnie Bee to fill a gap in the underserved plus-size market.

In the early days, Christine’s Manhattan home doubled as an office and a warehouse, but the company has since grown to offices in New York, California, India-and a 150,000-square-foot facility in Ohio.

Though the cramped days of yore are … Read more

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Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed.

Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on. However you also want to understand the topic well to be able to discuss this with those developers and make sure everything is done right. Here are 5 easy-to-digest resources to understand site speed better:


1. Use Accelerated Mobile Pages (AMP)

Mobile user experience is a problem not to be ignored these days, now that mobile Internet usage exceeds desktop.

Accelerated Mobile Pages project aims at making websites much faster on mobile devices. This article explains AMP, its pros and cons, very well. Basically, … Read more

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Kim Krause Berg is celebrating 19 years with Cre8asiteforums – and that’s worth celebrating! You can do so by visiting them and reading their archives.

We have a thread this week all about that, as well as threads from WebmasterWorld and SEO Chat about what it means to be an SEO, interstitial penalties, and image tags. Let’s begin!

19 Years of History at Cre8asiteforums

As iamlost writes,


“Cre8 has gone from being an active even raucous Holistic Centre for Rational Webdev…to a more contemplative Holistic Zen Garden of Rational Webdev, however thoughtful webdev is not a bad thing!”

Cre8asiteforums indeed continues to be on the cutting edge – a little zed garden of rationalism in a sea of speculation and paranoia.

Check out their archives or Bill and Ammon’s Bogus Hangouts to get a dose of Cre8asiteforums today! And give this thread a read, where forum members reflect on the … Read more

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equity-at-mailchimp

Last week marked the start of MailChimp Community College in partnership with the Community Foundation for Greater Atlanta.

Over the next few months, a cohort of 12 MailChimp employees will have the opportunity to think broadly about equity in our community. To explore what that means for a city like Atlanta, civic leaders, nonprofit executives, community organizers, and seasoned philanthropists will address topics like infrastructure and education, as well as intergenerational cycles of poverty. The cohort will graduate from the program with a better understanding of our city’s nonprofit ecosystem-and our company’s role in it.


How we got to MailChimp Community College

To better connect our employees with our investments in Atlanta, I was asked to turn a part-time community involvement project into a full-time role. Many people at MailChimp already cultivate fascinating pursuits outside the office, including calligraphy, improv-even an organic nail polish business. But I quickly … Read more

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toughconversations

I’ll be honest: Last summer, it was really hard for me to get work done. As I sat at my desk all day, it seemed like tensions and conflicts around race, identity, and diversity were boiling over across the globe. Around the office, my MailChimp coworkers were talking privately, trying to figure out what was going on, what our roles should be, and what to do.


Building The Mothership

My colleagues Aaron, Kevan, and I found ourselves having lots of tough conversations about how to have tough conversations. How could we collectively and inclusively talk about race, injustice, and social issues in our workplace? And how could we turn that conversation toward constructive action?

At most companies, these would be unaskable questions. But MailChimp is different. Our Chief Culture Officer, Marti Wolf, encourages this kind of dialogue, so Aaron, Kevan, and I approached her about hosting a community open forum. … Read more

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<p/>Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day.</p>
<p>Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge. Here are 15 resources to help you get out of social media marketing routine and try something new:</p>
<p><strong>1. <a href=Social Media for Business 101 from our own @IMNinjaSuzy

A good place to start, this article organizes what you may already know listing some essential tips and tools.

2. How Hashtags Work from @seosmarty over at @Moz

It’s probably a bit outdated (Google Plus has been steadily given up hashtags since then) but it gives a good overlook of how hashtags operate on different social media … Read more

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Chart of the Day: Snapchat was the most used social media app for twice as many people in 2016.

Today’s Chart of the Day is influenced by the latest news of Snapchat trialing two new features to increase a marketer return on their ad spend on the channel.

But before we get into the new features (scroll to under the chart if you can’t wait), this chart from the infinite dial 2016 report from Edison research shows that while Facebook is the most used social media channel by a significant margin, Snapchat is the only brand to make major gains when compared to 2015 by moving from 4% of users to 8%. This is only made more incredible for Snapchat when you consider that Facebook, Linkedin and Pinterest had their share reduced and Instagram remained the same.

To capitalise on this growing audience especially in the over 18 age … Read more

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Instagram is letting select brands advertise via its ‘Stories’ feature

Importance: (For Social Media Managers)

Recommended Source: Instagram Blog

Instagram has just announced it is beginning the processes of letting advertisers make use of the large audience its newish ‘Stories’ feature has been able to generate since its launch back in the summer of 2016. Again taking the lead from Snapchat, it is introducing the ads in a mid-roll format- that is they will appear between stories the user has elected to see. In a way this is not dissimilar from TV advertising, where the user accepts the ads between content he or she wants to see. The format will however allow for the skipping of ads, so as to not degrade the user’s experience.

Instagram reports that over 150 million people view stories content every day. Combine this with the fact Instagram users tend to be young, … Read more

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