Each of our customers has a unique story, which we love highlighting in our What’s in Store series. Every week we showcase another e-commerce brand, including the tips and tricks they use to navigate the ups and downs of running a business. Our hope is that you can use that information to improve your own e-commerce operation.

To kick off 2018, we asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them. Without further ado:


Third Piece wants to get consistent.


“My 2018 resolution is to really focus on the brand’s messaging and create a consistency online and offline. We have a truly unique business model where we want to inspire people to explore the craft of knitting, whether it’s through our handmade collections, knit kits, yarns, or through our knitting classes.”Read more

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Each of our customers has a unique story, which we love highlighting in our What’s in Store series. Every week we showcase another e-commerce brand, including the tips and tricks they use to navigate the ups and downs of running a business. Our hope is that you can use that information to improve your own e-commerce operation.

To kick off 2018, we asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them. Without further ado:


Third Piece wants to get consistent.


“My 2018 resolution is to really focus on the brand’s messaging and create a consistency online and offline. We have a truly unique business model where we want to inspire people to explore the craft of knitting, whether it’s through our handmade collections, knit kits, yarns, or through our knitting classes.”Read more

Blog

Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) …..Read more

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Chart of the Day: The top reasons which stop consumers converting on smartphone The m-commerce gap is a well-known and growing challenge for retailers. We all know the tremendous growth in the use of smartphones shown by the rise in % …..Read more

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How UK tools can improve affiliate marketing’s reputation in the US Affiliate marketing has suffered from a bad reputation in the U.S., and things weren’t so different in the U.K. a decade ago. In the U.K., though, industry leaders worked …..Read more

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Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram …..Read more

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Chart of the Day: Reasons why marketers are considering a change of job As companies continue to grow and the competition increases, staff retention seems to be a recurrent issue for any employer hiring marketers. Especially as the new year unfolds, …..Read more

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Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren’t the most obvious types of products to buy online. In the early days of Ecommerce categories such …..Read more

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In each of the past couple years, you’ve helped us break our own delivery records on Black Friday and Cyber Monday. And we’re pleased to announce that 2017 was no different: Between Nov. 20 and the new year, MailChimp customers sent more than 41 billion emails. Of those emails, a whopping 1.9 billion were sent on Black Friday and nearly 1.8 billion sent on Cyber Monday, besting our old records. Hashtag success.

Of course, the holiday season is about more than just sending emails. When you run your own business, your brain is occupied with everything from promo codes to day-to-day operations to marketing automations. (Might we suggest another brain to take care of that last part? We might!)

Here’s how the 2017 holiday season shaped up, by the numbers:


MailChimp customers located in the United States sent the most emails (19.8 billion), followed by customers in the United Read more

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Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, ‘Death, Taxes and GDPR’, we looked if companies are going to be …..Read more

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