With spring in full swing, it’s a perfect time to focus on growth. If you’re a small business owner, expanding your audience may seem like a daunting task, but it doesn’t have to be. This month, we’re highlighting some easy-to-use integrations that can help grow your list.


Unbounce

Landing pages can be a great way to encourage people to join your list. If you’ve created a landing page with Unbounce, you can use their MailChimp integration to pass subscriber information straight to your MailChimp list.

Connect with Unbounce


Squarespace

Engaging people when they visit your website can be a powerful way to build your MailChimp audience. If you use Squarespace for your company’s website, you can prompt visitors to sign up for your mailing list using Squarespace’s MailChimp integration. Once they fill in their information, they’ll be added to your list in MailChimp.

Connect with Squarespace


Formstack

From simple … Read more

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Since rolling out Facebook Ad Campaigns a couple months ago, we’ve curated some content to help you learn the basics of Facebook ads and create an effective campaign strategy. It’s not only easy to design beautiful ads in MailChimp that match the style of your brand, but it also saves you time and energy you’d otherwise spend navigating 2 different sites.

But what if you’re not sure how to get started?


Don’t be intimidated. From blog posts to an animated video, we’ve highlighted all the benefits, tips, and best practices for creating Facebook ads in MailChimp. And when you’re ready to build your ad, we’ll walk you through everything you need to know, like targeting an audience and setting a budget.


A greater return on your advertising



If you’ve ever advertised your products on Facebook, you may have felt a little like you’re throwing money into a black hole: Read more

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Visual tweets attract more clicks and shares. Despite various levels of skepticism (many people were claiming visual tweets to be annoying), visual tweets are getting more and more adopted.

Here are three free tools allowing you to create stunning visual tweets in seconds.


1. Twit Shot



(Online, Mac App, Google Chrome Extension)

TwitShot.com is a cool app that extracts an image from the given page and creates an instant visual tweet. If you don’t use Google Chrome or a Mac (whaaat??), you can still use the web-based app.

Twit Shot

Be careful with the web based version: It didn’t give me any status update that my tweet went live, so I tweeted the same URL+image three times:

Here’s one of them:



2. Record.it



(Mac and Windows)

Record.it is a free Mac and … Read more

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Small businesses have to stay on top of a lot of stuff, and many use several tools to keep things running smoothly. This month, we wanted to showcase some integrations that can help streamline your daily tasks-social media management, e-commerce tracking, and site analytics-and provide a more complete picture of how your business is performing. Here are a few that’ll help you out:


Hootsuite

With Hootsuite, you can set up streams for each of your social platforms to follow topics that are important to you, like your company name, a trending hashtag, your competitors, or the top influencers in your field. You can even import your MailChimp data to learn more about your customers before interacting with them on social media.

Connect with Hootsuite


Glew

There’s a good chance there are some hidden growth opportunities you’re not taking advantage of, and that’s where Glew comes in. Glew is an e-commerce Read more

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If you sell stuff online, you know how important it is to provide your customers with a delightful, stress-free shopping experience, from the moment they start filling up their cart all the way through to checkout. Today, we’re excited to introduce Order Notifications, a new automation that will help you improve the shopping experience for your customers, increase awareness in your brand, and generate more revenue for your bottom line.

Order Notifications give e-commerce businesses the power to design and send personalized transactional emails-like shipping confirmations, order invoices, and more-without leaving MailChimp. And, since your notification emails can now be created in the same place as your email campaigns and Facebook ads, it’s easier than ever to keep your marketing consistent across channels. You can even use a product recommendations block to showcase additional items from your store, then track revenue and engagement with MailChimp’s powerful reporting tools.… Read more

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MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign success metrics: click-through rates and e-commerce orders generated. Our past research indicates that click rates in campaigns tend to be under 3%, so even 1/10 of a percent improvement can mean substantially more store visits and additional orders.

Our research team considered regular campaigns sent during the second half of 2016, then determined which type of segment each campaign used, including none. We used the median rate for each metric to avoid bias from outliers that were extremely low or high.

Before we get started, here are our definitions of the different segmentation types mentioned:

Read more

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The SEO world has more acronyms than you can shake a well-optimized stick at, and our communities are talking about some of the biggest ones this week.

On Cre8asiteforums, we’ll talk about social media and compassion, Amazon’s strange new .bot TLD, and lending a hand to an old friend.

From WebmasterWorld, we have stories about vanishing image search traffic and the difficulties involved with switching from HTTP to HTTPS. Then there are three fascinating discussions from SEO Chat – one of them about PBNs!

A New TLD From Amazon Registry Services: .bot!

They even created a new website just for the announcement, nic.bot. Believe it or not, Amazon says that they’re “excited” about this launch. Personally, I can’t quite see why.

But some Cre8asiteforums members like iamlost seem to be implying that it could be a honeypot. Perhaps spammers will seek out .bot domains as cheap ways to spam…and then … Read more

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Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to get people excited about an accessory that’s “never really seen.” But as the marketing communications manager and graphic designer for Arcade Belts, she’s doing her part to change that perception.

Arcade Belts began 7 years ago when co-founders David Bronkie, Tristan Queen, and Cody Townsend couldn’t find a comfortable belt to hold up their ski pants. They saw a need for a belt that would “bridge the gap between work and adventure,” so they set up their office at the bottom of the Squaw Valley Ski Resort in Olympia, CA, and opened an online store. Since then, they’ve grown to 9 employees (including the 3 founders), and their belts are sold in more than 1,200 retail locations across the United States and Canada.


Write substance, not

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It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a shapeless lump that required doubling over to compensate for its weight. Using some wood and his mother’s sewing machine, he later built a better, more lightweight frame. A decade later, in 1960, Fjällräven was born.

The Swedish brand’s sustainable backpacks and attire are certainly more comfortable than that first knapsack, and the overall mission to create beauty and function has made its way into their emails.

Here’s how they did it.


Keep it short and sweet

Fjällräven’s email campaigns are both cozy and minimalist. “A lot of brands put too much information into one email,” says Sam Minassian, digital marketing manager for North America. “I have a major pet peeve with super long e-commerce emails. They drive me crazy, and I think they’re ineffective.”

After … Read more

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Next week I am heading to Pubcon SFIMA, so I thought it would be a good time that I try a couple of new Twitter tools to make the most of it.

I love using Twitter when I go to conferences because it helps me get much more out of an event in terms of connecting to people and getting my word out there.

The ability to tweet to and monitor an official conference hashtag opens up lots of opportunity to discover and get discovered by other people who also monitor the stream.

Here are three cool tools to bookmark for your next conference visit:


1. Tall Tweets

Tall Tweets is a “Twitter storm” tool which will break any text you copy-paste into tweetable 140-character-long chunks and even tweet those for you.

Tall Tweets is a great app for live tweeting any session. You can write a blog … Read more

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