Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition

Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.

Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.

Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.

So, what are the secrets of highly referable brands?

1. Unique

Disruptor brands typically identify a pain point for customers and seek to remedy it with a unique solution. These brands tend to extremely referable. Not only are they solving an issue with a great customer experience, people … Read more

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Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month.

It’s worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests per month.

It’s no doubt testing is hugely important to marketers, I don’t see to sell anyone the benefit of AB testing or Multivariate testing, but for those who’d like to know the difference, I’ve summarised below.

I’ve taken the following definitions from Dr David Travis who is a UX consultant, has produced a very popular UX course on Udemy and has a Psychology PhD. The definitions are from his Udemy course.

  • AB testing – a comparison of two designs, tested with live users and a large number of users. You can run tests until you have a “winner” for example, one which outperforms the other one statistically
  • Multivariate testing
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Questions Americans Asked Google on Christmas Eve in 2017Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning.

Guys from Serpstat collected the most outstanding questions with the words “New Year” and “Christmas” for Google US. The data was obtained using “Search questions” feature which is something I described in more detail here.

The tool found 68.4K of search suggestions for keyword “Christmas”, including 3,7K of queries in the form of a question.

Also, there were 10.7K for “New Year” query, including 494 questions.

The question words were:

  • How
  • What
  • When
  • Why
  • Where
  • Which

They went through all the queries in the question from of each group and chose interesting, a bit weird, and funny ones.

Funny Questions Americans Asked Google on Christmas Eve in 2017:

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Did you know that some 80% of New Year’s resolutions never see the light of February? That’s because they tend to be a bit abstract.

It’s great to set big goals, but you need to define concrete steps that’ll help you reach them.

Making a list of what you want to do this year and breaking it down into achievable tasks is a great way to set up your business for success. And we’re here to get you started.

While we can’t help you exercise more, abandon a bad habit, or finally learn to play the drums, we can help you make the most out of MailChimp.

Here’s your 10-point to-do list for 2018.

Make your to-do list

Goal: Keep the conversation going

You need to get the right message to the right people at the right moment, and our marketing automation tools let you do just that.

1. Say Read more

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A visual checklist to the essential features of an ecommerce site to ensure success

Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers.

There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site with great products won’t ensure the success of your online store. You need to know which features are really important to convert your customers.

Typically about 60 – 80% of customers leave ecommerce sites without making a purchase. And only 22% businesses are satisfied with their conversion rates. … Read more

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How you can use push notifications to increase your online conversions

You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All these channels have their own piece of the marketing promotion pie, where you can deploy different kind of campaigns to reach and engage users.

Online businesses use all or a part of these channels to attract visitors to their website, as well as engage with the ones who have already visited it. But there’s a new one that looks very promising for both businesses and users: push notifications.

Push notifications have a short history in the world, coming from mobile apps, where IOS and Android used them as the default way by which mobile apps communicate with their users.

The advantage of delivering the message in real time with a higher response rate compared to email (50% higher according to CampaignMonitor) Read more

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Optimize your customer experience on mobile to avoid being left behind

Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not the big secret that makes e-businesses successful. The secret is – customer experience.

Econsultancy conducted a survey for Digital Market Trends, and the results made it obvious that most participating business executives considered customer experience as the most exciting opportunity of 2017.

Customer experience has supplanted content marketing and mobile marketing as the secret of e-business success for entrepreneurs.

User experience is important from an SEO perspective as well – websites where users don’t spend more than 10 seconds, because of messed up user experience designs, fail to sustain their rankings. What’s more, a Walker study predicts that customer experience will be more important than price as well as … Read more

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I would like to start this post off with, fittingly enough, one of many expert quotes about social media:

“Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.”

~ Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

An oversimplification, maybe, but a great way of looking at the social sphere online and gaining some perspective on the true scope of its worth.

Now how about a critical quote about social media?:

“Our social tools are not an improvement to modern society, they are a challenge to it.”

~ Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations

Here we have two well informed, educated authorities on the topic of social media giving us their two competing theories about its place … Read more

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Which of these design elements are you using to enhance your web experience and conversion?

If you’re launching a new site or refreshing an existing site it’s important to ensure your site looks contemporary and appealing. Since website design styles and technologies change so rapidly, can quickly appear dated.

A site that meets your business goals, communicates your key messages and provides a great experience is most important as explained in the Smart Insights guide to improving results from your website. But to design a successful web site, it is also essential to know what trends are emerging and what elements are important to consider. Surely, different web pages are created for different purposes, so they will not, probably, have much in common. However, there will be certain generally used elements that can be added to a webpage to make it more successful.

Here is a checklist of features … Read more

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How to increase conversions with an SEO audit

Focusing on SEO while neglecting your conversion rate is a great way to wind up with a website that ranks highly for keywords your audience doesn’t use or attract a bunch of users who aren’t really looking to buy what you’re selling. That’s why you have to think about choosing the right SEO tools for you and focusing on more than just the technical aspects of your audits.

That’s right: you can use your SEO audits to improve not just rankings, but your conversion rates as well.

Smart Insights have just launched their latest Quick-Win, SEO Technical Audit. Carrying out an audit is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined, they can make a significant impact on your site’s performance in the organic search results.… Read more

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