Like a lot of businesses, we love unleashing a good GIF on Twitter and Facebook. They’re engaging, and can be a fun way to stand out in a crowded social media feed. (They’re great in emails, too!)

GIFs are also a good way to humanize your business online. Yes, MailChimp’s social media presence speaks with one voice, but lots of people-yes, actual people!-work behind the scenes to reply to comments and questions across several platforms. When we get a funny or kind comment, we try to respond whenever possible, even if it’s just with a Like.

GIFs make those responses quick and easy. When we respond to a complimentary tweet with a silly animation, we’re smiling and we like to think the person on the other end might be, too. Nailing those kinds of online interactions feels great.


Earlier this year, we made our first official GIF policy … Read more

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Chart of the day: Just over half (56%) of European ads reached their desired age group of 25 to 54.

Nielsen investigated how many ads have reached their desired audience finding that ads aren’t always reaching the desired audience. Yesterday we reported on the US figures, and today we are covering the results for Ads in Europe (UK, France, Germany, Italy).

In a world where targeting is everything, it doesn’t mean ads are getting in front of the right customers every time. 

Data: June 2016. Mobile insights are provided for directional purposes only. 

Key findings from the Nilsen study and the chart indicated above include:

  • 56% of ads were correctly served to 25-54 year olds and amongst those 40% were accurately shown to males compared to 34% for females.
  • 27% of ads were accurately displayed to 25-34 year olds.
  • When it comes to industry 57% are accurately entertainment and financial
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Chart of the day: Online campaigns precisely targeted at a certain demographic often miss the mark.

Digital advertising is sold on the basis of targeting. Whilst everyone watching the super bowl or the X factor gets shown the same TV ad regardless of their age, gender or interests, digital ads can be hyper-targeted to just be seen by the exact demographic you know is most interested in your product. Or rather that’s how it works in theory. In practice, the results are often very different. Recent research by Nielson found for certain groups, such as males in the 18-24 age range, only 17% of targeted ads were actually reaching the intended demographic. The rest were being seen by people the advertiser did not intend to target.

This reveals a big flaw in targeted advertising, as across the board about half of views are coming from people the advertiser wasn’t … Read more

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Social media world is always changing. We see new platforms emerge and go on a monthly basis. I am personally always sad to see platforms go because I realize there are teams and hard work behind each project but life is life. It never stops!

Here are the three we saw go in 2016:


Blab

Blab

Blab used to be the best Google Hangout on Air alternative out there. Sleek, simple and engaging, this one was the most unfortunate to go. It used to be a great tool for brands to engage with influencers, create video content and participate in other video meetups to build connections.

Citing low content quality and bad engagement as the main reasons of the closure, Blab discontinued its live video meeting feature on August 12. The official announcement of Blab changing can be found on Medium:


The struggle with Livestreaming –  is that we need

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Chart of the Day: How does your advertising budget break down compare to the average?

As we start the new year many marketers will have already been negotiating their advertising budgets for the coming year. Once approved the next major hurdle is to decide how to split that budget across the multitude of channels that are available. Search, Display, Facebook, Instagram, Snapchat, Twitter, Pinterest the is seemingly never ending, So how do you decide?

Today’s chart of the day highlights that marketers like to hedge their bets when it comes to their marketing budgets, which is a good strategy, as it’s risky to have “all your eggs in one basket”.

As shown in the chart below the highest proportion of the budget is reserved for traditional advertising which makes sense when you consider the costs associated with Radio, Print & TV advertising. Now if we combine Social and Display you … Read more

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mobile_dash

In November, we unveiled a new MailChimp account dashboard that brings more data to the surface, making it easier to view a snapshot of your marketing performance, identify trends, and track your progress over time. Today, we’re excited to introduce the completely redesigned MailChimp Mobile, a faster and more convenient way to access your data when you’re on the go. Now your e-commerce performance, audience growth, and campaign engagement can be seen at a glance right when you open the MailChimp Mobile app, which is available for iOS and Android devices. Let’s take a closer look at what’s new.


Keeping tabs

The MailChimp Mobile dashboard consists of a series of tabs to help you quickly navigate the app and find exactly what you’re looking for. Much like its desktop counterpart, the mobile dashboard has Overview and Activity tabs to organize your metrics into single views, making it easy … Read more

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Chart of the Day: A conversion funnel example from the loans sector

A different format of chart for today, showing analysis and modelling for digital marketing rather than statistics on adoption or benchmarks.

The recommended Smart Insights approach for creating achievable marketing plans is centred on creating realistic forecasts of leads, sales and revenue in the year ahead based on conversion-funnel model spreadsheets with the contribution of different channels shown in this digital marketing planning spreadsheet.

This example shows how in some types of business, like the financial services sector, it’s important to take into account multichannel behaviour as the decision will be influenced by different channels such as web-phone-branch and the customer journey will involve switching between them.

Customer Journey analysis example

This is a useful visualisation that adds more detail to a ROPO analysis by breaking out different channels in each vertical bar and then colour coding each channel … Read more

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Chart of the Day: How email ROI compares to other channels

The below chart illustrates that email delivers a steady stream of return for your investment. Email is generally underrated in regards to investment compared to Paid Search (PPC) or the other channels.

In the chart we can see that 73% of respondents rate email marketing ROI as either ‘excellent’ or ‘good’, compared to PPC which comes out at 59%. These are impressive statistics, but imagine the results if email marketing received the same investment as the other channels or even it diversifies into tactical marketing automation.

Chart of the day: Email vs other channels for ROI

One question I have with this chart, is how accurate the calculation of investment is in email? It can be difficult to calculate, because there are different factors attributing to a email send. But most importantly, what is ROI to you – is it clicks, downloads or monetary value?

Visit our Email Read more

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Chart of the day: Celebrities and influencers on YouTube lead the way with earnings.

YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that amount too.

Even just 100 thousand followers on Twitter can lead to earnings of around $2000, but on YouTube an average of $12,500. Twitter seems to be on the cheaper end, whilst YouTube is the most expensive platform for influencer marketing.

Posts on Facebook can cost $75000 for influencers who have over 3 million followers.

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twitter-promote-productTweeting is much more than posting 140 characters in hopes someone out there will read and click the link. Twitter has gone far beyond its original 140-character limit. These days you can upload images and videos and play with different formats and packaging.

Tweeting about your products or offers is perfectly fine. It’s OK to use your own Twitter account to promote your business: Most of brands do that tweeting coupons, testimonials and special offers. But how to do that to get noticed? Here are a few ideas for you.


1. Upload a screenshot

Visual tweets attract get 18% more clicks, 89% more favorites and 150% more retweets. Tweeting a screenshot is one of the easiest ways to up your engagement, especially if you are promoting a digital product or are into the SaaS business.

Ideas:

  • Tweet a quick tip on how to use your product
  • Tweet a screenshot of
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