Every business today must invest in digital marketing in order to reach as large an audience as possible. Without a strong online presence, it will difficult for you to compete. Let’s look at a few of the ways that digital marketing can get you more attention, leads and customers.
Your Customers are Searching for You
Even if you have a traditional brick and mortar business, such as a restaurant, retail store or service-based business, many of your potential customers will be searching for you online. This is more so now than ever before as people use not only computers but also smartphones and tablets to look up businesses. People driving around, for example, are likely to use their phones to search for the type of business they are looking for. The same is true for people who have just moved into the neighborhood or those planning a vacation in your area. Without a website, these people are going to find one of your competitors and not you.
Local search engine marketing make it easy for people to easily find you when they type in the type of business you have. SEO services can make sure that your business is recognized by Google, Yahoo and other local listings. As an experiment, you can pretend that you are a customer looking for a business or service in your area. See which businesses appear at the top of the listings. Think of how beneficial it would be for you to be at the top of your own category.
How to Establish Your Digital Presence
There are several ways to make an impact online. Some of these require a certain financial investment. Others can be done at a very low cost or even for free.
- Website -At the very least, your business should have a website. SEO services can tell you how to optimize your site for the search engines. This includes factors such as which keywords to use, how to use images and videos to get more traffic and how to use tags that will make your site visible to the search engines.
- Social Media -Sites such as Facebook, Twitter, LinkedIn and Pinterest can provide you with valuable traffic. You don’t need to be active on every social site. Pick a few that your customers are likely to be using. For example, if your customers are other businesses, LinkedIn can be very powerful. If you sell physical items where visuals are very important, you can leverage sites such as Instagram and Pinterest.
- Paid Advertising -The fastest way to get traffic is to use paid advertising. Google and Facebook, for example, provide PPC or pay-per-click advertising platforms that let you target your audience based on very specific demographics. You can target people based on location, age, gender, income, education, interests and other factors. You can choose your own budget.
- Mobile Marketing -As more and more people connect to the internet using phones and tablets, there is an opportunity to reach your audience using mobile marketing. You should make sure that your website is accessible to mobile users. There are also paid advertising options that target mobile customers, such as SMS or text messaging services.
These are a few of the powerful ways that digital marketing can enhance your business. No matter what you are selling, many of your potential customers will be searching for you online. You want to make sure that you are the one they find when they conduct their searches. If your business does not have an online presence, you are missing an opportunity to reach a much wider audience.