Questions Americans Asked Google on Christmas Eve in 2017Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning.

Guys from Serpstat collected the most outstanding questions with the words “New Year” and “Christmas” for Google US. The data was obtained using “Search questions” feature which is something I described in more detail here.

The tool found 68.4K of search suggestions for keyword “Christmas”, including 3,7K of queries in the form of a question.

Also, there were 10.7K for “New Year” query, including 494 questions.

The question words were:

  • How
  • What
  • When
  • Why
  • Where
  • Which

They went through all the queries in the question from of each group and chose interesting, a bit weird, and funny ones.

Funny Questions Americans Asked Google on Christmas Eve in 2017:

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A visual checklist to the essential features of an ecommerce site to ensure success

Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers.

There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site with great products won’t ensure the success of your online store. You need to know which features are really important to convert your customers.

Typically about 60 – 80% of customers leave ecommerce sites without making a purchase. And only 22% businesses are satisfied with their conversion rates. … Read more


How you can use push notifications to increase your online conversions

You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All these channels have their own piece of the marketing promotion pie, where you can deploy different kind of campaigns to reach and engage users.

Online businesses use all or a part of these channels to attract visitors to their website, as well as engage with the ones who have already visited it. But there’s a new one that looks very promising for both businesses and users: push notifications.

Push notifications have a short history in the world, coming from mobile apps, where IOS and Android used them as the default way by which mobile apps communicate with their users.

The advantage of delivering the message in real time with a higher response rate compared to email (50% higher according to CampaignMonitor) Read more


Optimize your customer experience on mobile to avoid being left behind

Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not the big secret that makes e-businesses successful. The secret is – customer experience.

Econsultancy conducted a survey for Digital Market Trends, and the results made it obvious that most participating business executives considered customer experience as the most exciting opportunity of 2017.

Customer experience has supplanted content marketing and mobile marketing as the secret of e-business success for entrepreneurs.

User experience is important from an SEO perspective as well – websites where users don’t spend more than 10 seconds, because of messed up user experience designs, fail to sustain their rankings. What’s more, a Walker study predicts that customer experience will be more important than price as well as … Read more


I would like to start this post off with, fittingly enough, one of many expert quotes about social media:

“Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.”

~ Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

An oversimplification, maybe, but a great way of looking at the social sphere online and gaining some perspective on the true scope of its worth.

Now how about a critical quote about social media?:

“Our social tools are not an improvement to modern society, they are a challenge to it.”

~ Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations

Here we have two well informed, educated authorities on the topic of social media giving us their two competing theories about its place … Read more


Which of these design elements are you using to enhance your web experience and conversion?

If you’re launching a new site or refreshing an existing site it’s important to ensure your site looks contemporary and appealing. Since website design styles and technologies change so rapidly, can quickly appear dated.

A site that meets your business goals, communicates your key messages and provides a great experience is most important as explained in the Smart Insights guide to improving results from your website. But to design a successful web site, it is also essential to know what trends are emerging and what elements are important to consider. Surely, different web pages are created for different purposes, so they will not, probably, have much in common. However, there will be certain generally used elements that can be added to a webpage to make it more successful.

Here is a checklist of features … Read more


How to increase conversions with an SEO audit

Focusing on SEO while neglecting your conversion rate is a great way to wind up with a website that ranks highly for keywords your audience doesn’t use or attract a bunch of users who aren’t really looking to buy what you’re selling. That’s why you have to think about choosing the right SEO tools for you and focusing on more than just the technical aspects of your audits.

That’s right: you can use your SEO audits to improve not just rankings, but your conversion rates as well.

Smart Insights have just launched their latest Quick-Win, SEO Technical Audit. Carrying out an audit is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined, they can make a significant impact on your site’s performance in the organic search results.… Read more


Chart of the day: Data management and marketing technology are the most difficult digital marketing tactics to execute, according to marketers

Data management and Martech require skills, resource and training. With GDPR heading with speed towards marketers, data management is increasingly important. Marketers also realize the potential of what it can bring to their marketing plans. Benefits of increased personalization and marketing automation are becoming clearer. We know a lack of digital skills is also a problem though.

Search and social ads were the least difficult digital marketing tactics, email and social media marketing are also much more mastered by marketers than Data management, marketing technology and content marketing. SEO is in the middle as expected, as it takes a lot of work, time and patience – but many are seeing the benefits of it and have SEO strategies which are working.

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Diversity is at the heart of MailChimp’s business. Our customers are all over the globe and represent a multitude of cultures and experiences. And we empower them by providing tools that support their unique marketing needs. In September 2016, we started our diversity employee resource group, The Mothership, in the hopes of facilitating some tough conversations and fueling some community involvement.

Just more than a year later, we’re excited to report on our progress. The Mothership has focused on creating safe spaces for employees to share experiences about issues that affect them. Mothership events have allowed employees to engage in meaningful dialogue and help us understand that if something affects some of us, it affects all of us.

Some of our first year highlights include:

  • A screening and discussion of the critically acclaimed 13th, a thought-provoking documentary, where scholars, activists and politicians analyze the criminalization of African Americans
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The potential for online retail growth on desktop and mobile devices

It’s interesting to look back at the growth of online sales and think forward to how much further they can grow at the expense of traditional channels. Overall percentage of Ecommerce retail sales are perhaps, surprisingly small at around 9% of sales in the US and 17% in the UK, but with sustained growth.

We will keep this research updated through 2018 as new research becomes available.

December 2017 update – new worldwide sales forecasts from eMarketer

The latest ecommerce growth forecast from eMarketer is that ecommerce sales will increase 23.2% in 2017. It will account for one-tenth of total retail sales.

Total retail sales will reach $22.737 trillion by the end of this year, up 5.8% from 2016. This projection shows the growth in digital buyers. The declining percentage change shows that growth rates for ecommerce are declining, … Read more