It’s Time for Ecommerce Marketers to start taking Pinterest seriously.
Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, andÂ faraway locales. With the introduction ofÂ buyable pinsÂ last year, the platform’s more than 100 million active users now also flock to the site to shop.
Compared to other social networks, Pinterest users spend an average ofÂ 50 percent more. Many brands are already taking advantage: By the end of 2015, there were more than 60 million buyable pins. In 2016, buyable pins became available onÂ mobile platforms, increasing shoppers’ ability to purchase anywhere at any time.
WhileÂ other social networks struggleÂ to find ways to convince users to make purchases, Pinterest’s visual user interface makes it an ideal showcase for products of all kinds. Research by Shopify foundÂ 93 percentÂ of Pinterest users utilize the site to … Read more