Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge.

We try to target people who have an interest in pens, calligraphy, or handwriting with our marketing, he says.

Kevin’s own interest in fountain pens was sparked by a desire to improve his handwriting. He discovered India’s low-cost fountain pen market while he was working abroad and started acquiring different models to practice his script. There’s an art to writing with a fountain pen-slight pressure on the nib, and the pen should make a 40-degree angle with the paper-that lends itself to neat, beautiful cursive, he notes.

After networking with different manufacturers in India, Kevin decided to start selling affordable, quality … Read more

Blog

Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word.

Here are 5 steps to marketing your knowledge online and making sure your content builds those important relationships for you:


Step 1: Begin planning with your audience (and publishers!) in mind



You are going to be speaking directly to your target demographic, the people you want to keep bringing back for more. Being vague and general just won’t do. Would this post be effective if I was talking to anyone with an internet connection? Of course not! It is for people who want to reach others with their content.

Ask … Read more

Blog

In the last couple weeks, we’ve seen a legislative and legal shift in tides for both Google and Facebook in a number of their biggest markets, see the perspectives and forum member commentary below.

Members also discuss a upward trend of bot traffic and new muting capability on twitter.

July 12 Battle for the Net With Facebook and Google taking part over Net Neutrality

The latest chapter in the battle over net neutrality surfaced on Threadwatch.

Back story: In May, the Federal Communications Commission (FCC) began to remove regulations on Internet Service Providers (ISP’s), instituted during the Obama Administration. Collectively, these regulations are colloquially referred to as Net Neutrality rules.

Speaking more broadly, the idea of net neutrality as a concept is that ISP’s cannot slow down or block websites, nor charge apps and websites extra fees. Web platforms staged a day of protest on July 12. Below … Read more

Blog

Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that drives the children’s clothing company he started with his fiance, Khristy Hill, after their son was born in 2014.

I’ve always been influenced by streetwear and hip hop, and I didn’t see why my kid couldn’t dress the same way, Ivan says.

He started designing onesies and shirts he thought would look dope on his son, and soon it seemed like everyone was asking him to make similar clothes for their kids, too. Khristy and Ivan knew they were onto something, so they decided to take a chance on turning their idea into Little Giants | Giant Shorties. From onesies to sippy cups, they sell products that parents who grew up listening to hip hop can relate to. (According to their website, Soccer moms won’t Read more

Blog

The term“millennial” tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store.

As a millennial, I live on the internet, she says. I’m also my target audience, which makes my job a million times easier.

Kaitlyn was hired as an eBay photographer in 2013 for Urban Outlet Incorporated, a company that had been selling urban menswear for 13 years in the small town of Sterling, Illinois. When she joined the team, they were looking to create an online store but didn’t know how to get started, so she volunteered to tackle the project.

Since urban menswear was on its way out and the demand for women’s clothing was Read more

Blog

Google's featured snippetsGoogles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs.

Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will.

Here are three recent studies of Google’s Featured snippets you need to be aware of:


1. Ahrefs Study of Featured Snippets

Read the full study here: Ahrefs

Ahrefs have examines 112 million keywords in their US database, almost around 14 million of which had featured snippets in their SERP. In other words, about 12.29% of search queries have featured snippets in their search results

They have found that, surprisingly, featured snippets have lower click-through-rate than the top result (where there’s no featured snippet) but they do steal clicks from the top result:

Key takeaways:

  • All pages which are featured already rank in top 10 for that
Read more

Blog

It’s important to builda marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing-and it can even save you time and money. This month, we’re highlighting some analysis and management tools to help you leverage all your data in a convenient way.


Google Analytics

Google Analytics is a free tool that allows you to automatically add tracking tags to links in your email campaigns and automations. Once connected to MailChimp, Google Analytics tracks the web traffic, conversions, and sales generated by your campaign, and then passes all the data back to your MailChimp reports so you can review acampaign’s performance and ROI.

Connect with Google Analytics


EA Pro Reports

MailChimp campaigns generate a lot of valuable data, and the EA Pro Reports integration gives you access … Read more

Blog

This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results.

Below we highlight the most indepth discussion of the news you’ll be able to find online.

In other news, Facebook is shifting its focus towards its groups functionality and Google recommends moving sites from m-dot to responsive before the Mobile First Index Launches,

Members also discuss the benefits of having dates in URLs and reputation management for someone sharing a celebrity’s name.

Google hit with $2.7 Billion by the EU

As reported by the BBC, Google was fined an astonishing $2.7 billion after the European Commission ruled that the Google search engine abused its market position by promoting its own shopping service comparison service on top of search results.

In a record fine, the … Read more

Blog

A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail.

The record club isn’t Secretly Store‘s main business. In fact, it was an idea that floated around for a while before the Midwestern family of independent record labels decided to let the list grow organically. It’s a decision that’s led to astronomical open rates that hover around 75% (and higher!) for every newsletter.

We have this really wonderful opportunity to find this unique way to use what we do-making records and partnering with artists and releasing albums-and connecting that to people in a different way and on a different level, says Nick Faidley, who works with direct to consumer marketing for the labels, which include Secretly Canadian, Jagjaguwar, Dead Oceans, and the Numero Group.

Secretly Store has … Read more

Blog

This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking.

Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community.

Is Dwell Time A Ranking Factor?

Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor.

Ann Smarty brings up that Google is likely using dwell time but more as a method along side other attributes. Ann cites the following example,


For example, when they were working on the authorship projects, they would use dwell time to show more articles by the author when you spent enough time on the author’s article and them clicked back to search results.

Snapshot of reach result with highlighted SERP feature


That was a signal to Google that you wanted to see more by the author It’s definitely dwell time in working and since

Read more

Blog