Instagram is letting select brands advertise via its ‘Stories’ feature
Importance: (For Social Media Managers)
Recommended Source: Instagram Blog
Instagram has just announced it is beginning the processes of letting advertisers make use of the large audience its newish ‘Stories’ feature has been able to generate since its launch back in the summer of 2016. Again taking the lead from Snapchat, it is introducing the ads in a mid-roll format- that is they will appear between stories the user has elected to see. In a way this is not dissimilar from TV advertising, where the user accepts the ads between content he or she wants to see. The format will however allow for the skipping of ads, so as to not degrade the user’s experience.
Instagram reports that over 150 million people view stories content every day. Combine this with the fact Instagram users tend to be young, … Read more