It was a simple proposition: just move some people to a new office to accommodate a growing staff. Except that it was more than just a few people. And they were leaving a creatively adorned office, so the new space had a lot to live up to. And those people had become very intertwined in recent years, so there would be lots of considerations about who moves and when and-OK, maybe it wasn’t a simple proposition at all.

“The way that MailChimp started building our product fundamentally changed,” VP of Customer Support Jon Smith explains. “So we needed more space for those collaborative environments.”

Support is the largest department at MailChimp. It’s big in size, it’s essential to how our company works, and the team is self-sufficient in a way that no other is at MailChimp. Since there’s always someone in Support working around the clock, they’re accustomed to Read more

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With over 100 soft-drink variations catering for every type of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is about to toughen up with the brand venturing into ‘hard’-alcohol beverages. …..

The post Will Coca-Cola become Japan’s tipple of choice? appeared first on Smart Insights.

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Chart of the day: Students don’t think marketing offers the best career opportunities Marketing has an image problem, we could struggle to hire the best talent if we don’t position the industry better. According to a survey by Marketing Week …..

The post Here’s what students really think of marketing appeared first on Smart Insights.

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Chart of the Day: New research shows the dynamics of digital marketplaces When creating a digital marketing strategy, it’s important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital …..

The post How important are brand’s direct Ecommerce websites? appeared first on Smart Insights.

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As-you-type search suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in their base term.

It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing five of them: They are all free, some of them offer optional registration and provide different ways to play with as-you-type search suggestions

1. UberSuggest

(Free, no login required)

  • Sources: Google Suggest, Google Keyword Planner
  • Export: Yes


Unique features: This one is the most advanced of free keyword tools you’ll ever find. There’s no need to login to access all the features including search volume and competition numbers, and advanced filters.

Ubersuggest

2. Keyword.Guru

(Free, no login required)

  • Sources: Google, Yahoo!, Bing, Youtube, Amazon, Ebay and Google Play
  • Export: Yes


Unique features: A free and … Read more

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Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report – detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..

The post European ecommerce retail benchmarks appeared first on Smart Insights.

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No matter what type of business you have or where in the world you’re located, chances are that you’ve heard a lot lately about the EU’s new data privacy law, the GDPR. As General Counsel at MailChimp, a lot of my time over the last year has been spent preparing our business for this new law. We even released a guide last year highlighting MailChimp’s compliance efforts.

But MailChimp’s GDPR efforts go well beyond making sure we’re ready for this new law-we’ve also been focused on what the GDPR means for you, our customers.

How the GDPR benefits your business

If you’re new to the GDPR, here’s a bit of background: the General Data Protection Regulation is a new law that regulates how the personal data of EU citizens can be collected, used, and processed by businesses. It takes effect on May 25, 2018, and while it’s being implemented by Read more

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