An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely.

Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in their head. However, not having an editorial calendar can result in missed deadlines, a lack of organization, and forgotten ideas. It can be damaging your blog and you don’t even realize it!

Thankfully, creating yours isn’t difficult and even if you start with only the bare bones, you will very likely find yourself adding more and more to it as you go along and inspiration strikes.

Step One: Set it up

There are multiple platforms available to you for setting up your editorial calendar. You can use something within the platform that you are working … Read more


Graphic design is one of the most important components of any successful marketing campaign The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements – like color, …..Read more


Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to connect with audiences across a range of social platforms. …..Read more


Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..Read more


Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different …..Read more


Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in …..Read more


Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..Read more


Another busy holiday season has come and gone, and we can’t think of a better way to ring in the new year than with powerful new e-commerce integrations!

Connecting your store to MailChimp brings all of your e-commerce data directly into your MailChimp list, so you can send more relevant content to your customers at exactly the right time. And this year, we’ve partnered with even more of the platforms online sellers use every day to help you close the loop on your marketing activities and get 2018 off to a great start.

Check out the newest e-commerce integrations we’ve added to our roster.

Big Cartel logo

We’re excited to announce that Big Cartel users finally have an official MailChimp integration. If you have a paid Big Cartel plan, you’ll now have the power to follow-up with customers after purchasing, recommend products, and measure how successful your marketing efforts were with our powerful … Read more


Community Management Time-Saving TipsNowadays we are all community managers to some extent (many of us own blogs, moderate Google Plus communities, participate in Facebook groups, etc.)

We interact with our readers daily trying to learn from them, we tweet to our mentors, we collect feedback, help to promote our friends’ posts while sharing our own, we kill spam, we do lots and lots of *tiny* things every moment…

What about if we do community management for a living? Can you imagine how hard it is to scale community management when it goes about a huge group of very active people who speak to you and your brand?

Creating and managing a community around your brand is the present and the future of the Internet Marketing but it’s also one of the hardest processes when it comes to scaling and measuring.

How do you do organize yourself? Here are my tips:


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Chart of the day: Most shared Facebook content 2017  Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and …..Read more