It’s that time again! Pinterest, Twitter, and YouTube are the topics du jour.

They don’t get a lot of coverage in our communities, usually, so this is quite a treat! On SEO Chat, one of our senior members, Prof.stan, has started a thread all about marketing strategy on YouTube.

There’s a new thread about 404 errors (spoilers: Google usually doesn’t care about them). On WebmasterWorld, members are discussing Twitter’s recent policy changes and SEO techniques for forums.

And we’ll end it all on Threadwatch – did you know Pinterest wants to start their own PPC program?

YouTube Strategy Chat on SEO Chat!

Why market with YouTube? Should you create your own videos or just use ads? How do you make yourself more visible? These topics, and more, are up for discussion on SEO Chat! Prof.stan writes,


“We need to include the main keywords in the title. The title should tell

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Last month, we focused on integrations that help you grow your list. But once you get those new subscribers, how are you going to keep them engaged and interested in what you have to say? This month’s featured integrations focus on engagement, loyalty, and rewards to entice your customers into coming back for more.


Let’s make a deal

One of the best way to keep subscribers engaged is to reward them with deals. Think about it: How often do you search through your inbox for coupon codes when you’re ready to make a purchase?

A great way to add a coupon system into your plan is to use the Coupon Carrier integration. Coupon Carrier allows you to import a list of unique codes and then distribute the codes to new or existing customers. This way, subscribers can’t share their code with others.

Coupon Carrier also encourages subscribers to redeem … Read more

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emoji instagramYou may have noticed an interesting trend developing on Instagram lately. People are using emoji’s in their descriptions and comments. Not just a little bit… sometimes there will be as many as ten emoji’s in a single description.

This isn’t that unusual if you think about it. Instagram is a visual platform, and it encourages visual storytelling. It was only a matter of time before that extended beyond the picture themselves, and into the interaction between community members.

Whether you are utilizing Instagram as a platform for content sharing personally or for the sake of brand building there are advantages to using emojis correctly. And as with most things there are better ways to do this for your reader to get – and appreciate – the meaning of your emojis

Don’t just throw your emoji’s in at random. Think it through, and use these tips to make the most of … Read more

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This week, we bring you stories about domain leasing, the spread of HTTPS, web design, content and blogging, and more from our communities!

January was a busy month for us, and the last week of it was filled with exciting news and discussion.

What I love about the stories we have this week is that they’re so new and fresh compared to our usual fare.

It’s always exciting to discuss or read about something new!

Domain Name Leasing

Domain leasing refers to the practice of allowing another person to use a domain that you own for a recurring fee. Since you are also, in a way, leasing the domain you could call the process “domain sub-letting.”

It carries a lot of risks, as the members of WebmasterWorld are discussing in this thread. Forum member Webwork writes that,


“In my book if a person or company is ‘credit worthy’ – someone

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predicteddemo_greensbury_orange

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea of who might buy your products, and you cater to their interests and type. You might gear your copy toward one gender, or carefully choose your images to reflect a certain age range.

But doing it based on data is better. That’s where predicted demographics comes in for Greensbury.

They’ve used predicted demographics to zero in on who opens emails-and who purchases. And sometimes there are discoveries that can help them guide their strategy.

“We discovered a few months ago that our average customer who is likely to purchase is in a higher age bracket than we had thought,” says Hannah. “Also, a lot of men are opening emails but not purchasing. It’s women who do the purchasing. That influences the copy in our emails … Read more

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Last year, we partnered with Litmus to bring you Inbox Preview, and now they’ve got a new tool that can help simplify your email building process.

ESP Syncing allows you to sync the emails and templates you’ve created in Litmus Builder directly to your MailChimp account. Instead of having to manually copy and paste code, template changes made in Builder will automatically be reflected in the templates you have saved in MailChimp. Not only does this eliminate a step in the creation process, but it also ensures that you’re always using the most updated versions of your templates.

Here’s a look at the feature from our friends at Litmus:


Not familiar with Litmus Builder? Let’s take a quick look at how it can enhance your MailChimp experience.


Made for developers

While our drag and drop editor is helpful for people who aren’t totally comfortable with development work, Litmus Builder … Read more

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Repackage Webinars Into Lots of Awesome Content Webinars are an excellent way to connect with users, directly engage, promote services, generate leads, and build authority.

Webinars are among the most effective promotional tactics out there providing you with lots of opportunities from marketing to sales.

A single webinar can provide benefits for years to come.

There is no doubt that webinars are incredible resources. But they don’t end at the webinar itself. You can repackage that content into new content, which will stretch even further.

As you may know, I am big fan of repackaging and writing productivity and I see webinars as the huge opportunity to try the tactic.

Here are some ideas to get you started..


Offer It As A Video



The easiest way to get more from your webinar is to offer it to people who couldn’t be there for the live version. You just take the recorded video, stamp on a … Read more

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Greetings once again, SEO fans! We’ve got a big t-bone steak of an update for you this week. WebmasterWorld’s administrator, engine, was kind enough to put together a “Best of 2016” thread which I’m dying to share.

If you know the caliber of discussion that happens on WebmasterWorld, then the idea of a “best-of” thread should already have you salivating. We also have threads about Google news, like Google’s new AdWords report about bad advertising practices.

On Cre8asiteforums, Kim and the gang have an eye-opening thread about Google’s new interstitial penalty.

Finally, I wrote up a little post on SEO Chat to help SEO newbies understand the difference between being indexed and ranking for keywords. Let’s dive in!

Top WebmasterWorld Discussions and News of 2016

Whatever your feelings are about 2016, negative or positive, it certainly brought a lot of change to the world. The world of SEO was no … Read more

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Today, we’re beginning our rollout of Facebook Ad Campaigns to help our users reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. And with MailChimp’s reporting, you can find out which ads generate the most new customers and revenue.


Facebook Ad Campaigns

We simplified the ad creation process and sped it up, too. In fact, our beta testers described creating a Facebook ad in MailChimp as “really simple,” “ridiculously fast,” smooth, and straightforward. (They said it, we didn’t.)

The choice to expand from email marketing to other channels came from the experts on MailChimp: our customers.

“Our customers tell us that MailChimp helps them look pro and grow,” says our CEO, Ben Chestnut. “It’s not an email platform, it’s not a newsletter tool-it’s the … Read more

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gwynnie-bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion for women, sprang from CEO Christine Hunsicker’s own childhood.

When Christine was young, her family couldn’t afford to travel from their small town to the nearest retail store miles away, and so her seamstress aunt made her and her cousin’s clothing, which they’d swap and consign to get new fabrics. Wanting to bring that feeling of a closet Narnia to consumers tired of limited brick-and-mortar options, Christine, who had already successfully led two tech startups, created Gwynnie Bee to fill a gap in the underserved plus-size market.

In the early days, Christine’s Manhattan home doubled as an office and a warehouse, but the company has since grown to offices in New York, California, India-and a 150,000-square-foot facility in Ohio.

Though the cramped days of yore are … Read more

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