In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email-or an email series-that sends automatically based on predetermined triggers.

Today, we’re going to take a closer look at our automation data-collected from 150,000 businesses that use MailChimp-to compare single and multiple-email automations and learn which yields better results.


What the numbers tell us

We know that most people don’t read every email in their inbox, so if your goal is to sell more stuff, the data shows that opting for an automation series can help increase impressions and result in more sales.

As we saw last time, the abandoned cart series automation produces almost 37 times more orders per recipient than a regular bulk email, while the … Read more

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Does click-through-rate impact Google rankings? Is Google preparing to hit guest posting links again? Will we all be forced to migrate to HTTPS? This week’s forum discussions bring up important points. Join in!

Ad Click Bots Discovered In Game Apps In Google Play Store

According to researhers at Check Point, Malware Judy bypassed Google Bouncer, Play Stores proction system. The malware creates fraudulent ad clicks on the ads. The 50 apps in the Google Play Store with the malware, have been downloaded 36.5 million times.

Google warns about links in guest posts and sponsored posts

Google released a blog post warning webmasters about how they link from guest posts and sponsored content. In addition to cautioning about links, they also cautioned about low quality content written without sufficient subject matter expertise.

Google does state:


Google does not discourage these types of articles in the cases when they inform users, educate

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Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with customers, so you can turn your attention to the other tasks on your to-do list.

But the benefits don’t end there. Today, we’re going to take a closer look at the ways businesses with connected e-commerce stores have been using automations to help them sell more stuff and make more money. We’ll compare different automation types and analyze the data of 150,000 businesses that use MailChimp to learn how much revenue each automation type has generated.


Automations for each phase of the customer journey

The relationship between businesses and their customers often changes over time, Read more

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Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world.

There is a reason they are always pushing to get customer email addresses.

No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner you will start seeing the results.

Marketing emails mean click-through traffic, greater sales, brand visibility, and direct customer engagement. Even social media doesn’t manage to bring in the ROI of emails.

Some email marketing stats:

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This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions.

Analytics is THE engine of change

Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization, claiming that personalization and analytics can be an agent of change for SEOs.

iamlost then discusses an architecture that can be used to make this happen. Members then go on to discuss merits of using server logs vs analytics solutions and then cloud based analytics solutions, such as Google Analytics, and on premise solutions, such as Piwik.

FB Refunds Some Advertisers After Finding A New Measurement Bug

Tagor shows a snippet of a recent Wall Street Journal article about a … Read more

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Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing tools and techniques match your needs at any specific time.

Some campaigns, like abandoned cart emails, can be set up as soon as you’ve got an online store. But others aren’t worth the effort until later on, like re-engagement automations that send to people who haven’t bought from you in a while. So how do you know what’s worth spending your (very limited) time on?

We realized that small businesses needed a map-something to point to and say, “This is where my business is, so that’s what I should be doing.” Enter the customer journey.… Read more

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Instagram is taking over the world! Seriously, according to a study by Hootsuite, in 2015 the average number of photo shares per day on the platform was 70 million. And this year there are even more users, so the number is climbing every day.

Obviously it is a network with increasing influence. So you should be taking advantage of it, and the only way to do that properly is by posting incredible, eye catching content that gets plenty of attention.

You don’t have to be a professional photographer to do it. You just need a few tricks up your sleeve.


Get a Supporting App

Instagram works only through a mobile app. But did you know it can be customized using supporting apps? Or that you can create photos on other apps, and then post the results on Instagram?

Considering IG isn’t exactly the feature-heavy powerhouse we all might like … Read more

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Here at MailChimp, we’re passionate about music. In fact, we love music so much that we even started our own internal radio station so we can all live out our secret dream of being a disc jockey for a day. Many of us play in a band or have a musical side project we dedicate our free time to, so we understand how hard it can be to get your voice heard as a musician. This month, we’re highlighting integrations to help you generate more ticket and merchandise sales or spread the word about your next performance, album release, or world tour.


Eventbrite

Eventbrite is an event management tool you can use to create, manage, promote, and sell out your next gig. With our integration, you can automatically sync and update attendee data to your MailChimp list as folks RSVP to events. Then, use the information you’ve collected to send … Read more

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Over the past few months, we’ve introduced a number of powerful features for e-commerce businesses. In January, we unveiled Facebook Ad Campaigns in MailChimp, a smart new way to grow your audience and sell more stuff, in the same place you already do all of your email marketing. Then, a few weeks ago, we released order notifications, a series of customizable, transactional notification emails that can be combined with product recommendations to showcase relevant items and encourage repeat business from your customers. This week, we’re excited to introduce another round of features, updates and improvements that will help you grow your business. Let’s jump right in.


Campaign URL customization

Every time you send a MailChimp email campaign, we also create a browser-friendly version (aka campaign page) that can easily be shared across the web. It’s a great way to increase awareness of your business to potential customers and … Read more

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When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, Facebook ads, and email marketing.

Sometimes, it’s because of time constraints. People running a small business are often doing the jobs of 3 or 4 people, and maintaining the proper amount of inventory is enough of a struggle without adding advanced segmentation to the to-do list.

But often, it’s simply a matter of knowing where to start. That’s where our friends at Udacity come in. They’ve developed an online program designed to give you a comprehensive education in digital marketing in just 3 months. MailChimp and other top companies collaborated on lessons to help you master our platforms and the … Read more

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