Photos: Dian Lofton / TED, Elizabeth Zeeuw / TED

Like most things around MailChimp HQ, we try to take a slightly less prescribed, slightly more off-kilter (and fun!) approach to sponsorships. We love partnering with organizations that feel authentic and thoughtful, as well as groups that encourage a creative community. Our sponsorships excite us the most when we’re able to provide a spotlight and a platform for the people that MailChimp, as a company, champions: independent creators and entrepreneurs who see the world a little differently.

So it’s no wonder that the TED Residency program felt like such a natural fit. Based in New York, TED Residency is an incubator for breakthrough ideas and innovative thinkers. After a thoughtful and thorough application process, individuals are chosen as TED Residents and then spend 14 weeks at TED HQ, working on their ideas.

 


The program’s goal is to highlight thinkers, makers, inventors, Read more

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Chart of the Day: A survey of the effectiveness of organic and paid activities for charities including benchmarks for paid media, social media, and email marketing This isn’t brand new research, but since I know we have a fair few members …..Read more

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What is the price of love – £2.00 or £2.50? ‘Roses at Triple the Price’ day is approaching. But this year, particularly for heterosexual couples, Valentine’s Day will be exceptional. 2018 marks the platinum anniversary (100 years) of women receiving …..Read more

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Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..Read more

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Chart of the day: Research with almost 1,000 content marketers reveals how important content marketing is to marketing teams. Most people say content marketing is at the core of the marketing team. Please note that the research is split into …..Read more

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Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, …..Read more

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No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes-like subject line, from name, content, or sending time-can have a big impact on your results.

Our research has shown that not only do A/B-tested campaigns lead to much better open and click rates than regular campaigns, they typically yield more revenue, too.

But not all A/B tests are created equal. The length of the test and the way you determine a winner play key roles in a test’s overall effectiveness.


Test what you’re trying to convert

Before you set up an A/B test, it’s important to decide the goal-and the intended outcome-of your campaign. There are plenty of possible reasons to choose one … Read more

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Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. …..Read more

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20 Instagram statistics every marketer should know about for 2018 Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with …..Read more

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Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: ClarifiedSince the start the web anonymity has been quite a hot controversy in social media world.

On one hand, everyone has the right to remain anonymous online to avoid personal attacks.

On the other hand, social media networks have been trying to promote “real” connections which resulted in many of them forcing “real name” policy on their users.

Let’s see what the “real name” policy is these days:


1. Facebook: “Authentic” Names

Facebook:

Facebook terms of service go into much detail explaining their “real name” policy noting that “the name you use should be the name your friends call you in real life“.

On October 1 2014, Chris Cox, Chief Product Officer of Facebook, also clarified:


Our policy has never been to require everyone on Facebook to use their legal name. The spirit of our policy is that everyone on Facebook uses the authentic name they use in real

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