Chart of the day: Will marketing salaries continue to rise in 2018? When it comes to career choices we make sure that job satisfaction is being taken in to consideration. The elephant in the room is always salary, but when …..

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Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the …..

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Examples and tools for building in social proof for retail and travel websites We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. In everyday life, as well as when online shopping. Often, …..

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How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me …..

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The anatomy of a perfect case study varies from business to business, but looking at the bare-bones structure of what goes into an effective B2B case study that converts website visitors or leads, there is a formulaic structure in the …..

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Chart of the day: customers expect more personalized experiences according to businesses and that’s why they are prioritising improving CX Customer Experience (CX) improvements are being led by customers wanting more personalized experiences according to new research. Customer expectations are …..

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Want to know something incredible? According to SmallBizTrends, by the year 2019, 80% of all consumer Internet traffic is going to be related to videos. Outbrain has estimated that 82% of online marketers are using video content as a fundamental part of their advertising strategy. And according to Facts.zone, every minute, more than 100 hours of video are uploaded to YouTube

Looking at those numbers should make it more obvious than ever that video content is a must have for anyone who wants to take their marketing to the next level.

But it goes beyond just marketing. YouTube is the number one video site on the web, much more so since Google took over in 2006. Since then they have become a primary source of entertainment and a place where you can buy or rent movies and TV shows. Some YouTubers are making six figures annually.

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