Videos work great for content marketing for three reasons:

  • Certain demographics of users LOVE watching videos;
  • Videos open up more marketing channels (Youtube, Vimeo, etc)
  • Videos are highly engaging: People like sharing videos
  • Social media networks give your update an organic boost when there’s a native video in them
  • Videos get your message across much more effectively than text
  • Your customers expect to find you on Youtube

Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.

There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first … Read more

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Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is …..

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