Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic-and most important-time of year.
There are tons of ways business owners can capitalize on the season, from setting up retargeting ads to acquire new customers, to giving your website a festive refresh, to adding product recommendations into your emails. All of these tactics have varying degrees of effort, so you can focus on what’s best for your business, depending on your time and resources.
Here’s a list of our top 10 tips for the holiday season, along with how much effort it will take you to execute them:
1. Develop a promotional schedule.
Map out your sales and promotions for the entire holiday shopping season, including Black Friday and Cyber Monday.
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