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Entrepreneurs have a lot of different things to consider when they’re starting a new business. Not only do they need to sort through all of the legal requirements, manage inventory, and build a customer base, they also have to search for (and get acclimated with) tools that can help them handle the day-to-day aspects of running a business. After a while, the whole process can start to feel a little overwhelming.

That’s why, when the MailChimp product teams develop new features or educational resources, our main focus is on how we can help small businesses succeed. Similarly, when it’s time to look for new companies to work with, the MailChimp Partnerships Team keeps an eye out for companies that build technologies and services that will help our customers grow.

Today, we’re excited to launch a new partnership with PayPal and join their Business in a Box program. PayPal has long Read more

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Blog

How do your digital marketing capabilities compare? In our next free webinar for members, Benchmarking your digital future, I will be reviewing the state of digital transformation and recommending how companies at different stages of transformation, with different levels of …..

The post Digital maturity comparison appeared first on Smart Insights.

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Chart of the Day: ‘Accurate and informative’ are most important aspects of online content Everyone is always asking ‘what does good content look like?’ Turns out, people don’t mind what it looks like, so long as it’s accurate. A survey …..

The post Fact-checking is the heart of high-valued content appeared first on Smart Insights.

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Reviewing how to integrate digital marketing into marketing team structures as part of Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and …..

The post Structuring digital marketing teams appeared first on Smart Insights.

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Chart of the Day: Advertisers Say Audience Data Accuracy is Important. How Important? When it comes to consumer data there is no denying the importance that it holds in advertising and marketing. For a business to really resonate with their target …..

The post What audience data is important? appeared first on Smart Insights.

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Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In …..

The post The Marketing Skills Gap appeared first on Smart Insights.

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