YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right that is 6,000 in an hour, 144,000 hours in a day.

Your best bet will always be building a consistent audience. But you still have to attract the fan base, and also catch the eye of people once they are loyal watchers who maybe done hit the subscribe button. The trick is to create memorable, attention grabbing thumbnails that will get them to make that click.

** Note, custom thumbnails used to be available only for Youtube partners but Google has made it much easier: Nowadays to be able to upload a custom thumbnail to your video, you need to verify your … Read more

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Chart of the Day:How verticals differ in their email campaign performance.

Out of the top six sectors, who would rate their company’s email campaigns performance as excellent?

The chart shows amazing growth from the print/publishing & media sector. To go from 40% effectiveness in 2014 to 73% in 2016 is astounding. This shows the importance of keeping up to date with current trends and getting the most out of your Email Service Provider (ESP).

At the other end of the spectrum are tech and telecoms. They are the only sector to be under the 56% average in 2016 for how it uses email. In fact, it has a 9% drop from 2014 to 2015.

It isn’t surprising to find that those who don’t have an email strategy or use email optimisation, end up having low-performance rates and poor Return on Investment (ROI) figures.

The king of the email Read more

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When I joined MailChimp 6 years ago after running a nonprofit organization, the vernacular of the tech world took some getting used to. I would read articles about other companies and one word kept coming up that surprised me: equity. The tech world loves to throw around the word “equity.” I soon learned that in this context it usually refers to a percentage of a company an employee owns.

But where I’d come from, equity means something different. It has more to do with community, equality, and justice than stocks and shares.

I think my colleagues at MailChimp are more familiar with this definition, too. We love our hometown, but we’ve watched Atlanta quickly become one of the least equitable places in the United States. The systemic forces that divide communities and produce income inequality are strong here.

We wanted to better understand what equity means for our community. So Read more

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Chart of the day: Customers trust traditional channels more than digital channels

Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile.

The research by MarketingSherpa found that digital channels were trusted less than traditional methods when compared.


Satisfied customers are more prepared to engage with a brands digital marketing campaigns

The research also found that satisfied customers engage more with digital channels, they skip fewer pre-roll ads. When compared to unsatisfied customers, they are also less likely to unfollow companies on social media.

What causes dissatisfaction?

The study also looked at what causes users become unsatisfied, finding that bad customer service is one of the biggest reasons.

Users expect to receive quality products and services as well as reasonable prices. But this isn’t enough, they expect consistent experiences and good … Read more

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The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher?

Google also announced that a huge increase to Adwords daily overspend budget limits.


Search News Discussions:


WMW members Share Theories on SERP Shake Up

View full discussion

Member GoodROI calls for explanations around the recent ‘Fall Follies’ in Google SERPS. The major discussion what was role HTTPS had in terms of the recent volatility.

Some other noteworthy observations included:

September 8:


Skynet84: My hosting is in USA my domain .com I have lose -50% of my organic traffic in just one day on the 8 th September and now after 21 days nothing changed. I have respected all guidelines always have minimalist and perfect user experience website with full of self made content.

Featured … Read more

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Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation:

First of all, content marketing is ALL about influencing not just your potential customer but also about influencing the influencer, i.e. those people who can effect buyers’ decisions.

And what’s a better way to accomplish that than to actually get that influencer create content for you?

According to the Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia, 57% of marketers indicated that influencer-powered content outperforms brand created content:

  • Influencer-powered content is more authentic and trusted than brand-created content (because influencers are real people who have already earned that trust);
  • Influencer-powered content sparks audience engagement (because people engage with people)
  • Influencer-powered content provides higher ROI (because it’s more trusted and authentic and
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If your business is based in the European Union (EU) or you have customers or contacts in the EU, then you have probably heard of the General Data Protection Regulation (GDPR) by now. For those who haven’t, the GDPR is an EU privacy law that will take effect on May 25, 2018. It will regulate the treatment and use of personal data belonging to EU citizens.

EU-based businesses, as well as anyone processing the personal data of EU citizens, will likely be affected by the GDPR. If you ever collect, record, store, use, or erase personal data from customers or contacts in the EU, the GDPR should be on your radar. This new law will have a significant impact on businesses around the world.

Before joining MailChimp’s Legal department last year, I worked on the Customer Support team and learned firsthand how important compliance is to our customers. It is … Read more

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We know that running a business isn’t easy. In addition to the inherent stresses of meeting goals, objectives, and financial obligations, many organizations also have to worry about managing an office and making sure things are running smoothly for employees and visitors alike. So this month, we’re highlighting some useful MailChimp integrations that can help make life easier around the office.


Envoy

If you have frequent visitors around the office and would like to collect information from them, look no further than Envoy. Envoy is a visitor registration app that integrates seamlessly with MailChimp, making it an ideal solution for businesses who are frequently visited by sales leads, customers, partners, or investors. When a visitor signs in on an iPad that’s been set up with Envoy, they’ll automatically be added to the MailChimp list of your choice, making it easy to stay in touch with a follow-up email or automation … Read more

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We love having artists visit MailChimp HQ. Fromlegendary cartoonists to rap pioneers, to all sorts of other folks, creative guests leave us brimming with new ideas. Plus, they make the work day a lot more fun.

When we heard about an artist named Leah who creates intricate pieces using nothing but duct tape and an exacto knife, we knew we had to meet her. And when we saw her MailChimp-inspired duct tape designs, we thought, This should probably go on a billboard. Fast forward several weeks, and fried egg Freddie is now a 25-foot art installation looking down on the streets of Atlanta.

Walk around our ATL offices and the likelihood that you’ll end up in the middle of someone’s weird project is pretty high. Luckily, Leah was a good sport about us peppering her with questions while duct tape Freddie came to life. Below, she gives Read more

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Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit.

Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri.


Twitter tests 280 character tweets

View full discussion here

Twitter announced that it is testing upping the twitter character limit to up to 280 characters.


Read more

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