Chart of the Day: How does your advertising budget break down compare to the average?

As we start the new year many marketers will have already been negotiating their advertising budgets for the coming year. Once approved the next major hurdle is to decide how to split that budget across the multitude of channels that are available. Search, Display, Facebook, Instagram, Snapchat, Twitter, Pinterest the is seemingly never ending, So how do you decide?

Today’s chart of the day highlights that marketers like to hedge their bets when it comes to their marketing budgets, which is a good strategy, as it’s risky to have “all your eggs in one basket”.

As shown in the chart below the highest proportion of the budget is reserved for traditional advertising which makes sense when you consider the costs associated with Radio, Print & TV advertising. Now if we combine Social and Display you … Read more

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mobile_dash

In November, we unveiled a new MailChimp account dashboard that brings more data to the surface, making it easier to view a snapshot of your marketing performance, identify trends, and track your progress over time. Today, we’re excited to introduce the completely redesigned MailChimp Mobile, a faster and more convenient way to access your data when you’re on the go. Now your e-commerce performance, audience growth, and campaign engagement can be seen at a glance right when you open the MailChimp Mobile app, which is available for iOS and Android devices. Let’s take a closer look at what’s new.


Keeping tabs

The MailChimp Mobile dashboard consists of a series of tabs to help you quickly navigate the app and find exactly what you’re looking for. Much like its desktop counterpart, the mobile dashboard has Overview and Activity tabs to organize your metrics into single views, making it easy … Read more

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Chart of the Day: A conversion funnel example from the loans sector

A different format of chart for today, showing analysis and modelling for digital marketing rather than statistics on adoption or benchmarks.

The recommended Smart Insights approach for creating achievable marketing plans is centred on creating realistic forecasts of leads, sales and revenue in the year ahead based on conversion-funnel model spreadsheets with the contribution of different channels shown in this digital marketing planning spreadsheet.

This example shows how in some types of business, like the financial services sector, it’s important to take into account multichannel behaviour as the decision will be influenced by different channels such as web-phone-branch and the customer journey will involve switching between them.

Customer Journey analysis example

This is a useful visualisation that adds more detail to a ROPO analysis by breaking out different channels in each vertical bar and then colour coding each channel … Read more

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Chart of the Day: How email ROI compares to other channels

The below chart illustrates that email delivers a steady stream of return for your investment. Email is generally underrated in regards to investment compared to Paid Search (PPC) or the other channels.

In the chart we can see that 73% of respondents rate email marketing ROI as either ‘excellent’ or ‘good’, compared to PPC which comes out at 59%. These are impressive statistics, but imagine the results if email marketing received the same investment as the other channels or even it diversifies into tactical marketing automation.

Chart of the day: Email vs other channels for ROI

One question I have with this chart, is how accurate the calculation of investment is in email? It can be difficult to calculate, because there are different factors attributing to a email send. But most importantly, what is ROI to you – is it clicks, downloads or monetary value?

Visit our Email Read more

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Chart of the day: Celebrities and influencers on YouTube lead the way with earnings.

YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that amount too.

Even just 100 thousand followers on Twitter can lead to earnings of around $2000, but on YouTube an average of $12,500. Twitter seems to be on the cheaper end, whilst YouTube is the most expensive platform for influencer marketing.

Posts on Facebook can cost $75000 for influencers who have over 3 million followers.

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twitter-promote-productTweeting is much more than posting 140 characters in hopes someone out there will read and click the link. Twitter has gone far beyond its original 140-character limit. These days you can upload images and videos and play with different formats and packaging.

Tweeting about your products or offers is perfectly fine. It’s OK to use your own Twitter account to promote your business: Most of brands do that tweeting coupons, testimonials and special offers. But how to do that to get noticed? Here are a few ideas for you.


1. Upload a screenshot

Visual tweets attract get 18% more clicks, 89% more favorites and 150% more retweets. Tweeting a screenshot is one of the easiest ways to up your engagement, especially if you are promoting a digital product or are into the SaaS business.

Ideas:

  • Tweet a quick tip on how to use your product
  • Tweet a screenshot of
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featuredintegrations

Now that the holiday craziness is behind us (phew!), let’s start thinking about how you can stay engaged with your subscribers in the new year. There are plenty of integrations that will help grow your list, and below we highlight a few standouts.


Inspiring small businesses

Grow is a software service designed to inspire small business owners and entrepreneurs to make good decisions for their companies. It’s an affordable solution for creating simple, custom dashboards where performance metrics can be viewed all in one place. A company can combine data from their internal database with other key performance indicators pulled from third-party apps like MailChimp, and even QuickBooks, Salesforce, and Zendesk. If you’re a small e-commerce company that uses MailChimp for email marketing, a Grow dashboard will make tracking your performance and engaging your team quick and easy.

Connect with Grow


Syncing your CRM with MailChimp

We know some … Read more

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Social media strategy and planning essentials

First let’s answer the question, “What is a social media strategy?”

A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan, so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritise the activities for a plan? Think strategy first, plan second.

Social media strategy quote

Even if you’re not actively involved in social media, other businesses are, including your … Read more

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An example from Financial services showing insight on how to map your customer journey and optimise it for maximum conversion rates

Twenty years ago, customer journey mapping was much simpler. Your customers likely saw an ad in a magazine or on television and then went to a brick and mortar location to make the purchase or made an order over the phone. Simple, right?

Not so today…. With all the digital devices your customers have access to (television, smartphones, tablets, desktops, laptops, etc), the customer journey can become much more convoluted. Consumers may hop on their tablets to research a product, and then later that week, use their desktop computers to place an order online. There are an unlimited number of ways that customers can move through the consumer journey, but one fact holds true: only 2% of customers buy a product on their first visit to the website, … Read more

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It’s Time for Ecommerce Marketers to start taking Pinterest seriously.

Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active users now also flock to the site to shop.

Compared to other social networks, Pinterest users spend an average of 50 percent more. Many brands are already taking advantage: By the end of 2015, there were more than 60 million buyable pins. In 2016, buyable pins became available on mobile platforms, increasing shoppers’ ability to purchase anywhere at any time.

While other social networks struggle to find ways to convince users to make purchases, Pinterest’s visual user interface makes it an ideal showcase for products of all kinds. Research by Shopify found 93 percent of Pinterest users utilize the site to … Read more

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