Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used. What are the differences between each method? A/B testing involves testing two …..… Read more
Maybe you’ve been here: You’re building a new email but don’t have a clue what the subject line should be when you start. You want to jump ahead to the design step, so you drop some random text into the subject line field of the campaign builder. And while you plan on going back to switch it out, you forget and end up sending the email.
Or maybe you’ve sent an email to the wrong list or segment, because you forgot to go back to the recipients step and change it after updating your content for a different audience. You’re not alone-here at MailChimp, we’ve had a few bloopers of our own.
If you’ve been using MailChimp to send email campaigns for a while, you know that our campaign builder is a series of steps that need to be completed in a specific order: You choose your list, write … Read more
Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018 With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights …..… Read more
A case study focusing on eBay strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. We have created it as an update for students and professional using Dave …..… Read more
Chart of the day: Female Instagrammers are about 30% more likely to be interested in beauty products
Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform for the beauty industry. These beauty brands are now using micro-influencers to expand their organic reach.
According to Global Web Index compared to the average female internet user, female Instagrammers are about 30% more likely to be interested in beauty products. Over a quarter of these Instagrammers have followed a new brand/company in the last month or visited a brand’s Instagram page.
According to one source brands on Instagram can organically reach 100% of their followers per post, while brands on Facebook typically only reach 2% of their followers. This means Instagram also has the highest conversion rate from browser to shopper of any social network. If you are … Read more
Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord.
When the program started, I was the only new-hire wrangler. Now I manage a team of Employee Integrations Associates that ensure each new person feels welcomed-and gets all of the resources they need.
When we first created the program, a few obvious things needed to be addressed, like reading handbooks and electing benefits. Through our Chimpanion Program, we paired new hires with cultural ambassadors so they didn’t have to eat lunch alone their first week. We also started having department representatives explain how their teams contribute to MailChimp.
My team is always looking for ways to improve, though. In the last few … Read more
Chart of the Day: Email marketing techniques used
Automation platforms are a big commitment
Why do I say commitment? It’s not just a product, it’s a game changer, like a car or house. Would you buy a 5 bedroom house when you have no idea what you would use those rooms for? When you view the house, you start planning on what each room would look like. The same reasoning extends to marketing automation. You should have an idea of how you are going to use all the functionality.
While I’m on a roll with my housing metaphors, you wouldn’t buy a 2 story house if you couldn’t climb the stairs. Again, why invest in a marketing automation platform when you don’t have a CRM or can’t connect with Application Programming Interface (API).
What techniques are used with Automation platforms?
In the chart, we can see that the main use … Read more
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition
Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.
Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.
Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.
So, what are the secrets of highly referable brands?
Disruptor brands typically identify a pain point for customers and seek to remedy it with a unique solution. These brands tend to extremely referable. Not only are they solving an issue with a great customer experience, people … Read more
Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month.
It’s worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests per month.
It’s no doubt testing is hugely important to marketers, I don’t see to sell anyone the benefit of AB testing or Multivariate testing, but for those who’d like to know the difference, I’ve summarised below.
I’ve taken the following definitions from Dr David Travis who is a UX consultant, has produced a very popular UX course on Udemy and has a Psychology PhD. The definitions are from his Udemy course.
- AB testing – a comparison of two designs, tested with live users and a large number of users. You can run tests until you have a “winner” for example, one which outperforms the other one statistically
- Multivariate testing
Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning.
Guys from Serpstat collected the most outstanding questions with the words “New Year” and “Christmas” for Google US. The data was obtained using “Search questions” feature which is something I described in more detail here.
The tool found 68.4K of search suggestions for keyword “Christmas”, including 3,7K of queries in the form of a question.
Also, there were 10.7K for “New Year” query, including 494 questions.
The question words were:
They went through all the queries in the question from of each group and chose interesting, a bit weird, and funny ones.