Last week, a group of MailChimp folks headed to Chicago for the Internet Retail Conference + Exposition, one of e-commerce’s biggest trade shows and learning opportunities.
Educational sessions covered everything from customer experience to social commerce, and our research teamtook it all in. But we couldn’t just keep that knowledge to ourselves! Below, we take a look at someof our favorite lessonsfor e-commerce businesses:
It’s OKto start small with personalization-just start
Personalization, aside from being a bit of a buzzword at the moment, can be a pretty intimidating concept. The options for sending great, relevant content really are endless, but that shouldn’t keep you from takingthe first step, our experts say.
Don’t let the fact that you could do a ton of personalization make you not do it at all. saysChelsea Fletcher, Research Lead at MailChimp. There are lots of ways to integrate it into your digital … Read more