Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that drives the children’s clothing company he started with his fiance, Khristy Hill, after their son was born in 2014.

I’ve always been influenced by streetwear and hip hop, and I didn’t see why my kid couldn’t dress the same way, Ivan says.

He started designing onesies and shirts he thought would look dope on his son, and soon it seemed like everyone was asking him to make similar clothes for their kids, too. Khristy and Ivan knew they were onto something, so they decided to take a chance on turning their idea into Little Giants | Giant Shorties. From onesies to sippy cups, they sell products that parents who grew up listening to hip hop can relate to. (According to their website, Soccer moms won’t Read more


The term“millennial” tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store.

As a millennial, I live on the internet, she says. I’m also my target audience, which makes my job a million times easier.

Kaitlyn was hired as an eBay photographer in 2013 for Urban Outlet Incorporated, a company that had been selling urban menswear for 13 years in the small town of Sterling, Illinois. When she joined the team, they were looking to create an online store but didn’t know how to get started, so she volunteered to tackle the project.

Since urban menswear was on its way out and the demand for women’s clothing was Read more


Google's featured snippetsGoogles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs.

Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will.

Here are three recent studies of Google’s Featured snippets you need to be aware of:

1. Ahrefs Study of Featured Snippets

Read the full study here: Ahrefs

Ahrefs have examines 112 million keywords in their US database, almost around 14 million of which had featured snippets in their SERP. In other words, about 12.29% of search queries have featured snippets in their search results

They have found that, surprisingly, featured snippets have lower click-through-rate than the top result (where there’s no featured snippet) but they do steal clicks from the top result:

Key takeaways:

  • All pages which are featured already rank in top 10 for that
Read more


It’s important to builda marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing-and it can even save you time and money. This month, we’re highlighting some analysis and management tools to help you leverage all your data in a convenient way.

Google Analytics

Google Analytics is a free tool that allows you to automatically add tracking tags to links in your email campaigns and automations. Once connected to MailChimp, Google Analytics tracks the web traffic, conversions, and sales generated by your campaign, and then passes all the data back to your MailChimp reports so you can review acampaign’s performance and ROI.

Connect with Google Analytics

EA Pro Reports

MailChimp campaigns generate a lot of valuable data, and the EA Pro Reports integration gives you access … Read more


This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results.

Below we highlight the most indepth discussion of the news you’ll be able to find online.

In other news, Facebook is shifting its focus towards its groups functionality and Google recommends moving sites from m-dot to responsive before the Mobile First Index Launches,

Members also discuss the benefits of having dates in URLs and reputation management for someone sharing a celebrity’s name.

Google hit with $2.7 Billion by the EU

As reported by the BBC, Google was fined an astonishing $2.7 billion after the European Commission ruled that the Google search engine abused its market position by promoting its own shopping service comparison service on top of search results.

In a record fine, the … Read more


A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail.

The record club isn’t Secretly Store‘s main business. In fact, it was an idea that floated around for a while before the Midwestern family of independent record labels decided to let the list grow organically. It’s a decision that’s led to astronomical open rates that hover around 75% (and higher!) for every newsletter.

We have this really wonderful opportunity to find this unique way to use what we do-making records and partnering with artists and releasing albums-and connecting that to people in a different way and on a different level, says Nick Faidley, who works with direct to consumer marketing for the labels, which include Secretly Canadian, Jagjaguwar, Dead Oceans, and the Numero Group.

Secretly Store has … Read more


This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking.

Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community.

Is Dwell Time A Ranking Factor?

Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor.

Ann Smarty brings up that Google is likely using dwell time but more as a method along side other attributes. Ann cites the following example,

For example, when they were working on the authorship projects, they would use dwell time to show more articles by the author when you spent enough time on the author’s article and them clicked back to search results.

Snapshot of reach result with highlighted SERP feature

That was a signal to Google that you wanted to see more by the author It’s definitely dwell time in working and since

Read more


Videos work great for content marketing for three reasons:

  • Certain demographics of users LOVE watching videos;
  • Videos open up more marketing channels (Youtube, Vimeo, etc)
  • Videos are highly engaging: People like sharing videos

Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.

There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Youtube Hangouts on Air.

But it’s not the only one!

The following four tools are all freemium, so you’ll have a chance to play for … Read more


If you run a small business or sell stuff online, you know that the best way to reach your customers is to go where they’re already hanging out. And Facebook and Instagram ad campaigns in MailChimp give you the power to do just that. Not only can you build and run your ads in MailChimp, but our comprehensive reports also give you a clear picture of which ads are making you money.

Since we introduced Instagram ads a couple weeks ago, we’ve updated our resources and created some new ones to help you build beautiful and effective ads that drive customers to your store. From blog posts to a fun how-to video, let’swalk through everything you need to know about creating Instagram ads in MailChimp.

Combine the strengths of Instagram and Facebook

Advertising on Instagram and Facebook can be valuable for your business, but the 2 platforms have different Read more


With so many tools available for online sellers, it can be hardto figure out which ones will actuallyhelp your store run more smoothly. But a few things are certain: great customer support plays a key role in buildingbrand loyalty, reliable order management and shipping processes are vital, and managing customer data is a lot easier when everything is in one place. So this month, we’re highlighting a few of our favorite support, shipping, and accounting integrations that can helpturn your e-commerce business into a well-oiled machine.

Olark Live Chat

If you’re an online seller looking to implement a chat solution for your site, Olark is a great place to start. For the past 5 years, Olark has been invested in the SMB ecosystem and helped thousands of businesses implement on-site chat solutions.Whenyou connect Olark to MailChimp, your operations will be able to quickly add chat visitorsdirectly to a MailChimp list … Read more