Last week, a group of MailChimp folks headed to Chicago for the Internet Retail Conference + Exposition, one of e-commerce’s biggest trade shows and learning opportunities.

Educational sessions covered everything from customer experience to social commerce, and our research teamtook it all in. But we couldn’t just keep that knowledge to ourselves! Below, we take a look at someof our favorite lessonsfor e-commerce businesses:

It’s OKto start small with personalization-just start

Personalization, aside from being a bit of a buzzword at the moment, can be a pretty intimidating concept. The options for sending great, relevant content really are endless, but that shouldn’t keep you from takingthe first step, our experts say.

Don’t let the fact that you could do a ton of personalization make you not do it at all. saysChelsea Fletcher, Research Lead at MailChimp. There are lots of ways to integrate it into your digital Read more


Reddit is the content marketer’s goldmine: It inspires viral content, shows you what people seem to love sharing and offers a great venue to market content to get it discovered by journalists and bloggers.

Building up your Reddit presence is tough: There are no shortcuts and Reddit Karma is fast to lose and time-consuming to establish. Participating in trending Subreddits allows you to easier interact and better understand what’s hot today!

Here are four tools to easily discover trending Subreddits:

Reddit Metrics

Reddit Metrics

Reddit Metrics is your first source of Reddit trends. It breaks subreddits into:

  • Fastest growing
  • Trending non-default subreddits (those that new users are not subscribed to by default when they join. Naturally, default subreddits will often be trending because they acquire subscribers as new users join)
  • Top new reddits

Each subreddit has a graph showing its growth scale. You can compare any indexed subreddit growth with 4 more … Read more


When Mike Butera founded Artiphon in 2011, he was looking to build a product that empowers people to play different music apps the way you would an actual instrument. He didn’t want his design to limit creativity or musical inspiration. In fact, the product he envisioned could become any instrument the person holding it wanted it to be.

Mike hired creative director Adam McHeffey to find innovative ways to educate, inspire, and empower people to use INSTRUMENT 1. And while Adam’s marketing strategy is as varied as the product itself, many of Artiphon’s sales come from their emails and automations, which they started sending during their 2015 Kickstarter campaign.

We always make our emails worth reading, absorbing, and learning, he says. We like to deliver content where people can see themselves in it.

Kickstarting your list

From a signup form embedded on its website, Artiphon collected a list of Read more


This week has been rich in interesting discussions!

Forum members have been talking about Google’s planned Chrome Adblocker, 2017 State of the Internet Trends report, Google’s drop of NOODP meta tag support and what it means for marketers and marketing conferences.

Here are our highlights:

Report: Google Plans Ad Blocking in Chrome

In a perplexing move, Google announced that they plan to release their own adblocker.

To quote the referenced Wall Street Journal (WSJ) Article,

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

Some of the ad types that may be affected will be those defined by the Coalition For Better Ads, the article goes on to state. As far as the ad types affected, the WSJ specifies,

According to those standards, ad formats such as

Read more


Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off the web.

While many offer tools to allow you to measure your own analytics, others handle everything for you. In any case, a business can improve their visibility, leads, conversions, and evangelism with the right social media analytics company.

Social media analytics companies use social media API data for easier reporting, monitoring, trend tracking and competitor analysis. Social media analytics aims at helping you estimate your social media ROI (return on investment) and improve your key performance indicators (KPIs).

Here are some great ones to keep an eye on this year.

Simply Measured

Simply MeasuredRead more


Cue the confetti cannons: We’re excited to announce that you can now connect your PrestaShop store to MailChimp!

We’ve been working hard in recent years to improve our offerings for e-commerce customers. In addition to making our automations free for everyone (abandoned cart and order notifications included!), we’ve rolled out a ton of features designed to help you sell more stuff. And since more than half of MailChimp’s customers are based internationally, teaming up with PrestaShop, one of Europe’s most popular e-commerce platforms, is a perfect fit.

Not only will your e-commerce storedata be passed over to MailChimp, you’ll learn more about your customers than ever before-and communicate with them in a smarter, more personalized way.

Here are all the cool things you can do when you connect your PrestaShop store:

Abandoned cart

Boost revenue with our abandoned cart automations by following up with customers who have left products Read more


In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email-or an email series-that sends automatically based on predetermined triggers.

Today, we’re going to take a closer look at our automation data-collected from 150,000 businesses that use MailChimp-to compare single and multiple-email automations and learn which yields better results.

What the numbers tell us

We know that most people don’t read every email in their inbox, so if your goal is to sell more stuff, the data shows that opting for an automation series can help increase impressions and result in more sales.

As we saw last time, the abandoned cart series automation produces almost 37 times more orders per recipient than a regular bulk email, while the … Read more


Does click-through-rate impact Google rankings? Is Google preparing to hit guest posting links again? Will we all be forced to migrate to HTTPS? This week’s forum discussions bring up important points. Join in!

Ad Click Bots Discovered In Game Apps In Google Play Store

According to researhers at Check Point, Malware Judy bypassed Google Bouncer, Play Stores proction system. The malware creates fraudulent ad clicks on the ads. The 50 apps in the Google Play Store with the malware, have been downloaded 36.5 million times.

Google warns about links in guest posts and sponsored posts

Google released a blog post warning webmasters about how they link from guest posts and sponsored content. In addition to cautioning about links, they also cautioned about low quality content written without sufficient subject matter expertise.

Google does state:

Google does not discourage these types of articles in the cases when they inform users, educate

Read more


Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with customers, so you can turn your attention to the other tasks on your to-do list.

But the benefits don’t end there. Today, we’re going to take a closer look at the ways businesses with connected e-commerce stores have been using automations to help them sell more stuff and make more money. We’ll compare different automation types and analyze the data of 150,000 businesses that use MailChimp to learn how much revenue each automation type has generated.

Automations for each phase of the customer journey

The relationship between businesses and their customers often changes over time, Read more


Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world.

There is a reason they are always pushing to get customer email addresses.

No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner you will start seeing the results.

Marketing emails mean click-through traffic, greater sales, brand visibility, and direct customer engagement. Even social media doesn’t manage to bring in the ROI of emails.

Some email marketing stats:

Read more