Chart of the day: Celebrities and influencers on YouTube lead the way with earnings.

YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that amount too.

Even just 100 thousand followers on Twitter can lead to earnings of around $2000, but on YouTube an average of $12,500. Twitter seems to be on the cheaper end, whilst YouTube is the most expensive platform for influencer marketing.

Posts on Facebook can cost $75000 for influencers who have over 3 million followers.

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twitter-promote-productTweeting is much more than posting 140 characters in hopes someone out there will read and click the link. Twitter has gone far beyond its original 140-character limit. These days you can upload images and videos and play with different formats and packaging.

Tweeting about your products or offers is perfectly fine. It’s OK to use your own Twitter account to promote your business: Most of brands do that tweeting coupons, testimonials and special offers. But how to do that to get noticed? Here are a few ideas for you.

1. Upload a screenshot

Visual tweets attract get 18% more clicks, 89% more favorites and 150% more retweets. Tweeting a screenshot is one of the easiest ways to up your engagement, especially if you are promoting a digital product or are into the SaaS business.


  • Tweet a quick tip on how to use your product
  • Tweet a screenshot of
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Now that the holiday craziness is behind us (phew!), let’s start thinking about how you can stay engaged with your subscribers in the new year. There are plenty of integrations that will help grow your list, and below we highlight a few standouts.

Inspiring small businesses

Grow is a software service designed to inspire small business owners and entrepreneurs to make good decisions for their companies. It’s an affordable solution for creating simple, custom dashboards where performance metrics can be viewed all in one place. A company can combine data from their internal database with other key performance indicators pulled from third-party apps like MailChimp, and even QuickBooks, Salesforce, and Zendesk. If you’re a small e-commerce company that uses MailChimp for email marketing, a Grow dashboard will make tracking your performance and engaging your team quick and easy.

Connect with Grow

Syncing your CRM with MailChimp

We know some … Read more


Social media strategy and planning essentials

First let’s answer the question, “What is a social media strategy?”

A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan, so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritise the activities for a plan? Think strategy first, plan second.

Social media strategy quote

Even if you’re not actively involved in social media, other businesses are, including your … Read more


An example from Financial services showing insight on how to map your customer journey and optimise it for maximum conversion rates

Twenty years ago, customer journey mapping was much simpler. Your customers likely saw an ad in a magazine or on television and then went to a brick and mortar location to make the purchase or made an order over the phone. Simple, right?

Not so today…. With all the digital devices your customers have access to (television, smartphones, tablets, desktops, laptops, etc), the customer journey can become much more convoluted. Consumers may hop on their tablets to research a product, and then later that week, use their desktop computers to place an order online. There are an unlimited number of ways that customers can move through the consumer journey, but one fact holds true: only 2% of customers buy a product on their first visit to the website, … Read more


It’s Time for Ecommerce Marketers to start taking Pinterest seriously.

Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active users now also flock to the site to shop.

Compared to other social networks, Pinterest users spend an average of 50 percent more. Many brands are already taking advantage: By the end of 2015, there were more than 60 million buyable pins. In 2016, buyable pins became available on mobile platforms, increasing shoppers’ ability to purchase anywhere at any time.

While other social networks struggle to find ways to convince users to make purchases, Pinterest’s visual user interface makes it an ideal showcase for products of all kinds. Research by Shopify found 93 percent of Pinterest users utilize the site to … Read more


The question is…… is it worth fixing? I hear it about a hundred times a week. If the computer tech wants your business bad enough he will tell you to fix it; no matter what the cost to you. Avoid those repair businesses at all costs, You might not like that he tells you it’s not worth getting it fixed, but don’t let him sell you another one, unless you’re 100% sure you know what u want and your price range.(You might be a sucker, and being up sold junk you don’t need or will never use; a common tactic of our competitors). IF there is no ulterior motive to his decision not to get u to fix it then take the advice, If he says not worth it and you think the repair should be less than 50% of the unit cost, and its nearly new, then something might … Read more


Every business today must invest in digital marketing in order to reach as large an audience as possible. Without a strong online presence, it will difficult for you to compete. Let’s look at a few of the ways that digital marketing can get you more attention, leads and customers.

Your Customers are Searching for You

Even if you have a traditional brick and mortar business, such as a restaurant, retail store or service-based business, many of your potential customers will be searching for you online. This is more so now than ever before as people use not only computers but also smartphones and tablets to look up businesses. People driving around, for example, are likely to use their phones to search for the type of business they are looking for. The same is true for people who have just moved into the neighborhood or those planning a vacation in your … Read more

Search Engine Marketing

Because of so many variations of online marketing currently available, it may hard for the experts to maintain, never mind people who’ve by no means went a web-based advertising campaign prior to. It may all be just a little challenging prior to, but you will find simple methods to break down the different sorts of promoting open to you, and just what they really accomplish for the company.

Search Engine Optimization

Search Engine Marketing Techniques is a popular approach to increasing visitor count, and it is different to Seo (Search engine optimization). With Search engine optimization, you make your web site to fit around particular keywords and key phrases, so you rank high and produce in visitors normally. Search Engine Marketing Techniques is if you use the various search engines to complete the advertising for you personally.

Search Engine Marketing Techniques (SEM) offers extremely targeted visitors in the large search … Read more

Search Engine Optimization