Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord.

When the program started, I was the only new-hire wrangler. Now I manage a team of Employee Integrations Associates that ensure each new person feels welcomed-and gets all of the resources they need.

When we first created the program, a few obvious things needed to be addressed, like reading handbooks and electing benefits. Through our Chimpanion Program, we paired new hires with cultural ambassadors so they didn’t have to eat lunch alone their first week. We also started having department representatives explain how their teams contribute to MailChimp.

My team is always looking for ways to improve, though. In the last few … Read more


Chart of the Day: Email marketing techniques used

Automation platforms are a big commitment

Why do I say commitment? It’s not just a product, it’s a game changer, like a car or house. Would you buy a 5 bedroom house when you have no idea what you would use those rooms for? When you view the house, you start planning on what each room would look like. The same reasoning extends to marketing automation. You should have an idea of how you are going to use all the functionality.

While I’m on a roll with my housing metaphors, you wouldn’t buy a 2 story house if you couldn’t climb the stairs. Again, why invest in a marketing automation platform when you don’t have a CRM or can’t connect with Application Programming Interface (API).

Marketing Automation

What techniques are used with Automation platforms?

In the chart, we can see that the main use … Read more


Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition

Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.

Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.

Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.

So, what are the secrets of highly referable brands?

1. Unique

Disruptor brands typically identify a pain point for customers and seek to remedy it with a unique solution. These brands tend to extremely referable. Not only are they solving an issue with a great customer experience, people … Read more


Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month.

It’s worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests per month.

It’s no doubt testing is hugely important to marketers, I don’t see to sell anyone the benefit of AB testing or Multivariate testing, but for those who’d like to know the difference, I’ve summarised below.

I’ve taken the following definitions from Dr David Travis who is a UX consultant, has produced a very popular UX course on Udemy and has a Psychology PhD. The definitions are from his Udemy course.

  • AB testing – a comparison of two designs, tested with live users and a large number of users. You can run tests until you have a “winner” for example, one which outperforms the other one statistically
  • Multivariate testing
Read more


Questions Americans Asked Google on Christmas Eve in 2017Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning.

Guys from Serpstat collected the most outstanding questions with the words “New Year” and “Christmas” for Google US. The data was obtained using “Search questions” feature which is something I described in more detail here.

The tool found 68.4K of search suggestions for keyword “Christmas”, including 3,7K of queries in the form of a question.

Also, there were 10.7K for “New Year” query, including 494 questions.

The question words were:

  • How
  • What
  • When
  • Why
  • Where
  • Which

They went through all the queries in the question from of each group and chose interesting, a bit weird, and funny ones.

Funny Questions Americans Asked Google on Christmas Eve in 2017:

Read more


Did you know that some 80% of New Year’s resolutions never see the light of February? That’s because they tend to be a bit abstract.

It’s great to set big goals, but you need to define concrete steps that’ll help you reach them.

Making a list of what you want to do this year and breaking it down into achievable tasks is a great way to set up your business for success. And we’re here to get you started.

While we can’t help you exercise more, abandon a bad habit, or finally learn to play the drums, we can help you make the most out of MailChimp.

Here’s your 10-point to-do list for 2018.

Make your to-do list

Goal: Keep the conversation going

You need to get the right message to the right people at the right moment, and our marketing automation tools let you do just that.

1. Say Read more


A visual checklist to the essential features of an ecommerce site to ensure success

Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers.

There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site with great products won’t ensure the success of your online store. You need to know which features are really important to convert your customers.

Typically about 60 – 80% of customers leave ecommerce sites without making a purchase. And only 22% businesses are satisfied with their conversion rates. … Read more


How you can use push notifications to increase your online conversions

You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All these channels have their own piece of the marketing promotion pie, where you can deploy different kind of campaigns to reach and engage users.

Online businesses use all or a part of these channels to attract visitors to their website, as well as engage with the ones who have already visited it. But there’s a new one that looks very promising for both businesses and users: push notifications.

Push notifications have a short history in the world, coming from mobile apps, where IOS and Android used them as the default way by which mobile apps communicate with their users.

The advantage of delivering the message in real time with a higher response rate compared to email (50% higher according to CampaignMonitor) Read more


Optimize your customer experience on mobile to avoid being left behind

Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not the big secret that makes e-businesses successful. The secret is – customer experience.

Econsultancy conducted a survey for Digital Market Trends, and the results made it obvious that most participating business executives considered customer experience as the most exciting opportunity of 2017.

Customer experience has supplanted content marketing and mobile marketing as the secret of e-business success for entrepreneurs.

User experience is important from an SEO perspective as well – websites where users don’t spend more than 10 seconds, because of messed up user experience designs, fail to sustain their rankings. What’s more, a Walker study predicts that customer experience will be more important than price as well as … Read more


I would like to start this post off with, fittingly enough, one of many expert quotes about social media:

“Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.”

~ Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

An oversimplification, maybe, but a great way of looking at the social sphere online and gaining some perspective on the true scope of its worth.

Now how about a critical quote about social media?:

“Our social tools are not an improvement to modern society, they are a challenge to it.”

~ Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations

Here we have two well informed, educated authorities on the topic of social media giving us their two competing theories about its place … Read more