Chart of the day: Pound for pound, TV advertising provides the biggest return

According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms of advertising.

TV ads created 71% of advertising generated profits, whilst online display only created 1%. The average ad-generated profit created by TV ads was £4.20.

TV ad profitability

In the age of digital, TV advertising still dominates return on investment, but it’s also providing a far higher return than radio and out of home ads too.

TV ads provide the biggest return, providing a safe option for advertisers, however, it’s also the most expensive form of advertising, even if a dip in advertising revenues has led to networks charging slightly less for advertising.

Recent research by Nielsen has also found that half of US-TV homes have Internet-enabled devices, which are capable of … Read more


Over the past few years, we’ve watched e-commerce websites grow increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of cross-sell, upsell, and recommendation features. This has driven the resurgence of landing pages from an enterprise sales tool to an indispensable piece of the marketing puzzle for savvy e-commerce retailers who want to give their customers a single, clear path to success.

That’s why we’re excited to announce that you can now create beautiful, customizable, and mobile-friendly landing pages directly in MailChimp. Whether you’re just starting out and you need to grow your list, or you run a successful e-commerce shop and you’re looking to supplement your other marketing, our landing pages will help you get your site out of the way and focus the attention of your customers on the … Read more


We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability-some that we expected, and some that surprised us.

As the person who’s responsible for deliverability at MailChimp, I love it when people understand why this stuff matters. Building a healthy list is a crucial first step in getting to the inbox, and we have a ton of experience helping our customers do both. We’ve put a lot of work into developing sophisticated and intelligent systems to reduce the risks once associated with single opt-in, but we haven’t talked much about it in the past. I’d like to dig into some of the ways we’re protecting your lists and helping you reach inboxes.

How we protect our sending reputation

One of the biggest concerns we’ve heard about our move to support single Read more


Chart of the Day: The Importance of video in marketing 2018

As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth.

Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story.

Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with your consumers and prospects.

“The State of Video Marketing 2017” study reported that for the fourth consecutive year, over 90% of participants have said that video is becoming more and more important as a form of marketing content.

An … Read more


The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.

If you’re wondering why you should advertise on social, consider this: Each month, 2 billion people use Facebook and 500 million people use Instagram.

As eMarketer notes, social media ad spend will continue to rise worldwide this year and next.

Moreover, 80% of respondents to a small business poll said they used Facebook for marketing purposes, and more than a third said it was their most successful marketing channel. As for Instagram, more than 2 million advertisers worldwide use the app to share their stories and drive business.

That means your competition is finding customers-maybe even your customers-on social.

But before you get all Grinch-y, we’ve put together Read more


Chart of the Day: Retail searches will surpass 60% mobile this year

A recent report by Marler Haley shows sale and Black Friday statistics for search trends in the UK, detailing the rise in mobile searches and the implications for retailers – both B2C and B2B.

For peak UK retail related searches in November and December 2017, the use of mobile to conduct these searches will surpass 60%, showing how important a mobile-first strategy is for retailers.

However, the study also suggests that a mobile-first approach isn’t as vital for B2B retailers, where mobile search trends vary between 10-30% and show a much slower growth.

Mobile-first for B2C

percentage mobile for sale search set to surpass 60%

The findings, published by Marler Haley suggest that UK mobile search trends for consumer-related searches ‘sale’ and ‘Black Friday’ will surpass 60% by the end of the year.

With a growth in mobile searches for consumer websites, these findings build on the … Read more


Chart of the Day: Hot email marketing skills

Email marketing – the job where you can wear many hats (even the weirdest ones)

I don’t need to tell you, my little email geeks, that email marketing is a very diverse role. No one ever starts out to be an email marketer, they are from many different backgrounds or skills. For example, I was a developer first and then my situation changed and ultimately fell in love with email marketing.

The hot skill for 2018

We all have a more dominant skill and with each year the demand for those skills change. In my chart this week, we have three big changes between 2015 and 2017.

The more dominant skill is Marketing at 49.2%, which has grown in demand since 2015. Next is Development, which has the largest increase to 26.2%. The third has had the largest drop at 15.6% – … Read more


It’s the holidays, which means ’tis the season for your customers to buy stuff-and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.”

Another notable stat: 89% of U.S. respondents said they use Facebook several times a week or more, and 81% said the same about Instagram, according to a AudienceProject survey.

TL;DR: Social media is a great opportunity to reach customers, but it’s a crowded landscape. To create social media content that drives results, we’ve got tips that fall into 2 main categories: running paid ads and improving your content. Today we’ll be discussing the latter. If you’re a MailChimp user, you’ve got an additional superpower, because you can use your email list to fuel your Facebook and Instagram Read more


Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily

Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were asked a range of questions about how often they blog, the types of media they use, blog promotion and whether blogs are delivering results for them.

As in the B2B world (and even in B2C) blogging is such a commonly used technique, which often gets a lot of time from marketers, but does it work? The results are positive.

Bloggers are blogging less often, most bloggers publish weekly rather than daily, but bloggers are spending more time than ever writing blog posts. The message “quality over quality” certainly seems to be true. Bloggers are not publishing loads of content for the sake of it, there is a clear focus on … Read more


Chart of the Day: Which personalization techniques are most popular?

There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization.

The benefits of personalization are compelling, regardless of the type of business. Once set up, it can automatically deliver an improved customer experience and increase conversion by recommending relevant products and customers to nudge visitors along the customer journey. Such recommendations services are well-known and widely deployed in ecommerce, especially retail, but there are options to use them in other sectors like travel and financial services. Our article identifies 4 categories including B2B, where personalization services can recommend the ‘next-best content’ to nurture prospects.

How Widely Adopted Are Different Personalization Techniques?

Across all companies surveyed, more companies are using personalization … Read more