New research shows that marketers are investing more in localizing their content for international audiences – here’s why
When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010 to $38 billion in 2015.
Why does localization matter so much to companies these days? Localization – the process of adapting a product or content to a specific locale or market – can make or break a company’s success abroad. It differentiates brands that communicate effectively with international markets from other brands that remain foreign and inaccessible to international audiences. Dedicated investment in content that speaks an audience’s language and aligns with their cultural norms can help companies win new market share around the world.
According to new research, this trend is continuing at … Read more