Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..Read more


Another busy holiday season has come and gone, and we can’t think of a better way to ring in the new year than with powerful new e-commerce integrations!

Connecting your store to MailChimp brings all of your e-commerce data directly into your MailChimp list, so you can send more relevant content to your customers at exactly the right time. And this year, we’ve partnered with even more of the platforms online sellers use every day to help you close the loop on your marketing activities and get 2018 off to a great start.

Check out the newest e-commerce integrations we’ve added to our roster.

Big Cartel logo

We’re excited to announce that Big Cartel users finally have an official MailChimp integration. If you have a paid Big Cartel plan, you’ll now have the power to follow-up with customers after purchasing, recommend products, and measure how successful your marketing efforts were with our powerful … Read more


Community Management Time-Saving TipsNowadays we are all community managers to some extent (many of us own blogs, moderate Google Plus communities, participate in Facebook groups, etc.)

We interact with our readers daily trying to learn from them, we tweet to our mentors, we collect feedback, help to promote our friends’ posts while sharing our own, we kill spam, we do lots and lots of *tiny* things every moment…

What about if we do community management for a living? Can you imagine how hard it is to scale community management when it goes about a huge group of very active people who speak to you and your brand?

Creating and managing a community around your brand is the present and the future of the Internet Marketing but it’s also one of the hardest processes when it comes to scaling and measuring.

How do you do organize yourself? Here are my tips:


Read more


Chart of the day: Most shared Facebook content 2017  Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and …..Read more


Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used.  What are the differences between each method? A/B testing involves testing two …..Read more


Maybe you’ve been here: You’re building a new email but don’t have a clue what the subject line should be when you start. You want to jump ahead to the design step, so you drop some random text into the subject line field of the campaign builder. And while you plan on going back to switch it out, you forget and end up sending the email.

Or maybe you’ve sent an email to the wrong list or segment, because you forgot to go back to the recipients step and change it after updating your content for a different audience. You’re not alone-here at MailChimp, we’ve had a few bloopers of our own.

If you’ve been using MailChimp to send email campaigns for a while, you know that our campaign builder is a series of steps that need to be completed in a specific order: You choose your list, write Read more


Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018 With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights …..Read more


A case study focusing on eBay strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. We have created it as an update for students and professional using Dave …..Read more


Chart of the day: Female Instagrammers are about 30% more likely to be interested in beauty products

Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform for the beauty industry. These beauty brands are now using micro-influencers to expand their organic reach.

According to Global Web Index compared to the average female internet user, female Instagrammers are about 30% more likely to be interested in beauty products. Over a quarter of these Instagrammers have followed a new brand/company in the last month or visited a brand’s Instagram page.

According to one source brands on Instagram can organically reach 100% of their followers per post, while brands on Facebook typically only reach 2% of their followers. This means Instagram also has the highest conversion rate from browser to shopper of any social network. If you are … Read more


Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord.

When the program started, I was the only new-hire wrangler. Now I manage a team of Employee Integrations Associates that ensure each new person feels welcomed-and gets all of the resources they need.

When we first created the program, a few obvious things needed to be addressed, like reading handbooks and electing benefits. Through our Chimpanion Program, we paired new hires with cultural ambassadors so they didn’t have to eat lunch alone their first week. We also started having department representatives explain how their teams contribute to MailChimp.

My team is always looking for ways to improve, though. In the last few … Read more