This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions.
Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization, claiming that personalization and analytics can be an agent of change for SEOs.
iamlost then discusses an architecture that can be used to make this happen. Members then go on to discuss merits of using server logs vs analytics solutions and then cloud based analytics solutions, such as Google Analytics, and on premise solutions, such as Piwik.
Tagor shows a snippet of a recent Wall Street Journal article about a … Read more