YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right that is 6,000 in an hour, 144,000 hours in a day.
Your best bet will always be building a consistent audience. But you still have to attract the fan base, and also catch the eye of people once they are loyal watchers who maybe done hit the subscribe button. The trick is to create memorable, attention grabbing thumbnails that will get them to make that click.
** Note, custom thumbnails used to be available only for Youtube partners but Google has made it much easier: Nowadays to be able to upload a custom thumbnail to your video, you need to verify your … Read more