It’s the holidays, which means ’tis the season for your customers to buy stuff-and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.”

Another notable stat: 89% of U.S. respondents said they use Facebook several times a week or more, and 81% said the same about Instagram, according to a AudienceProject survey.

TL;DR: Social media is a great opportunity to reach customers, but it’s a crowded landscape. To create social media content that drives results, we’ve got tips that fall into 2 main categories: running paid ads and improving your content. Today we’ll be discussing the latter. If you’re a MailChimp user, you’ve got an additional superpower, because you can use your email list to fuel your Facebook and Instagram Read more


Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily

Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were asked a range of questions about how often they blog, the types of media they use, blog promotion and whether blogs are delivering results for them.

As in the B2B world (and even in B2C) blogging is such a commonly used technique, which often gets a lot of time from marketers, but does it work? The results are positive.

Bloggers are blogging less often, most bloggers publish weekly rather than daily, but bloggers are spending more time than ever writing blog posts. The message “quality over quality” certainly seems to be true. Bloggers are not publishing loads of content for the sake of it, there is a clear focus on … Read more


Chart of the Day: Which personalization techniques are most popular?

There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization.

The benefits of personalization are compelling, regardless of the type of business. Once set up, it can automatically deliver an improved customer experience and increase conversion by recommending relevant products and customers to nudge visitors along the customer journey. Such recommendations services are well-known and widely deployed in ecommerce, especially retail, but there are options to use them in other sectors like travel and financial services. Our article identifies 4 categories including B2B, where personalization services can recommend the ‘next-best content’ to nurture prospects.

How Widely Adopted Are Different Personalization Techniques?

Across all companies surveyed, more companies are using personalization … Read more


Chart of the day: Internet users now average around 14 activities on their mobiles

Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they are on their computers. This will be due to the rise in mobile usage and time spent on tablet devices.

According to Global Web Index mobile will ‘pave the way for location-based retail, AR shopping experiences, social commerce, and mobile payments to take on a more prominent role in the consumer’s path to purchase’. We now live in a mobile-first society and as marketers need to embrace the change.




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Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25%

Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate does not mean your marketing has been unsuccessful, it shows that there’s room for improvement.

Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.

However, research by Marketing Sherpa shows that marketers who market electronics can see almost up to a 25% conversion rate, followed closely behind publishing and entertainment, and business services.

Ecommerce conversion rates

Improving customer journey effectiveness is important for any conversion rate optimization (CRO) strategy. To reach and surpass your competition think about the … Read more


Chart of the day: Google trends reveals 55% more searches for Halloween than Christmas

Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in the UK.

Related search terms to Halloween had 11.4 million searches, compared to 7.3 million related searches for Christmas related results.

The data was for Halloween and Christmas 2016 – so let’s keep an eye out and see how 2017 pans out once Christmas has passed.

The analysis also found that Halloween was also more mobile than Christmas, with more people searching for Halloween related search terms on a mobile compared to Christmas.

There is an expectation among marketers that Christmas is incredibly “mobile” and it probably isn’t considered that more people would search for Halloween related search terms, compared to Christmas. However, data should be interpreted carefully, as the average Brit spends £645 on Christmas including presents, … Read more


We know that small business owners have to wear a lot of different hats at once. Bandwidth and resources are often limited, too, which means that sometimes your goals take longer to accomplish and certain tasks have to be pushed to the back burner. In this month’s post, we’ll highlight tools that can help you manage the aspects of your business that fall outside your wheelhouse, so you can get back to doing what you love.

Customer loyalty programs are a great way to encourage customers to keep coming back to your business.’s loyalty program allows you to easily manage your rewards program in one convenient place. And with the MailChimp integration, it’s easy promote your rewards program with reward update emails, VIP segmentation, referral reminders, and more.

Connect with



Zoho CRM is a software that helps you manage your relationships with current and prospective customers. … Read more


Chart of the day:How can latency be applied to other sectors to understand engagement and to design lifecycle communications?

I don’t see latency talked or written about much, so I was interested to see this new research from Monetate that shows average latency between purchases. So, what is latency in marketing? I think latency is best defined in the context of the customer lifecycle, that is:

“Latency is the average time it takes between different lifecycle events for different groups or cohorts of customers”.

In this research, to measure engagement, Monetate looked at how frequently customers began a new session within a set time period, specifically the number of sessions and the number of days it took for a customer to complete a purchase.

For first-time customers, the baseline latency from the first visit is an average of 25 days and 3.5 sessions to complete a purchase. … Read more


Chart of the Day:How do micro-influencers and mega-influencers compare in Instagramengagement rates

When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can be spending big budgets on a large reach and still get very little ROI.

A recent report on Instagram Influencer Rates, carried out by, shows us that influencers with smaller followings tend to have higher engagement rates than those of mega-influencers. Brands are now increasingly looking for micro-influencers, with a steady following and niche focus, to share their brand messages.

Instagram influencer average engagement rates

Micro-influencers have a close-knit fan base, making their content more personalized, authentic and engaging for their followers. Looking at the top and bottom bars, the report also highlights that influencers with fewer than 2,000 followers have … Read more


As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan.

People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest shopping day in the history of U.S. e-commerce. Is your store ready for that kind of traffic?

In our last post, we talked about how you can use MailChimp to attract an audience for your holiday marketing. This week, we’ll cover how to use that audience to make more sales and get more repeat business during the holidays.

Enhance your campaigns to sell more stuff

Now that you have your audience, it’s time to focus on creating campaigns that help you make a sale with every send. When you turn on marketing automations-like Read more