Chart of the Day: How does your advertisingÂ budget break down compare to the average?
As we start the new year many marketers will have already been negotiating their advertisingÂ budgets for the coming year. Once approved the next major hurdle is to decide how to split that budget across the multitude of channels that are available. Search, Display, Facebook, Instagram, Snapchat, Twitter, Pinterest the is seemingly never ending, So how do you decide?
Today’sÂ chart of the day highlights that marketers like to hedge their bets when it comes to their marketing budgets, which is a good strategy, as it’s risky to have “all your eggs in one basket”.
As shown in the chart below the highest proportion of the budget is reserved for traditional advertising which makes sense when you consider the costs associated with Radio, Print & TV advertising. Now if we combine Social and Display you … Read more