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Responsibility for driving digital transformation and the common barriers to meeting digital priorities It’s a common misconception that digital transformation is solely the integration or upgrading of technology in organizations, and therefore that its the responsibility of the Chief Technology Officer …..

The post Who should be responsible for driving Digital Transformation ? appeared first on Smart Insights.

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An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Digital Transformation is not just a buzz-word. It’s an important (if not absolutely essential) transformation process that every business needs in order …..

The post Influence digital transformation in your organisation appeared first on Smart Insights.

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Today, I’m happy to announce the launch of our first paid tool from the Internet Marketing Ninjas tool division, Ninja Tools: The Featured Snippet Optimization Tool.

Featured snippets have been exploding over the past few years: Last year, one study showed that about 30% of searches in Google were showing featured snippets at the top of the search results page. According to the data we’ve collected over the past two months, analyzing well more than 100,000 searches for more than 100 clients and beta testers, an average of 39% of the most valuable phrases for each site are showing featured snippets in the results.

Every SEO wants to rank #1, but many are missing the biggest opportunity out there today, the featured snippet, which is often called “position zero” because it ranks higher on the page than the top organic result. We’ve built a tool that helps people … Read more

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Chart of the Day: Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK The government-commissioned annual “Communications Market Review” is one of the best sources for compiling data on Internet and Social …..

The post The latest changes in social network use appeared first on Smart Insights.

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Between 2015 and now, Google searches for “influencer marketing” have increased by more than 80% 2018 has definitely been the year of the influencer. In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps …..

The post 10 influencer marketing strategies you need to know appeared first on Smart Insights.

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