What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t …..

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Chart of the Day: Facebook still used for group events – Instagram top for following brands Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity …..

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How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our …..

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Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business.

Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that is one superpower that doesn’t exist in the real world.

The Stats

It can be easy to throw your hands up in defeat and ignore the trends in favor or the old familiars you have already worked out and employed. But is that really the direction you want to go? There is one statistic you should know about ecommerce:

Statista has estimated a profit growth up to $4.5 billion dollars by 2021.

With predictions like that, you can’t afford to … Read more

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