Chart of the Day: Which personalization techniques are most popular?

There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization.

The benefits of personalization are compelling, regardless of the type of business. Once set up, it can automatically deliver an improved customer experience and increase conversion by recommending relevant products and customers to nudge visitors along the customer journey. Such recommendations services are well-known and widely deployed in ecommerce, especially retail, but there are options to use them in other sectors like travel and financial services. Our article identifies 4 categories including B2B, where personalization services can recommend the ‘next-best content’ to nurture prospects.


How Widely Adopted Are Different Personalization Techniques?

Across all companies surveyed, more companies are using personalization … Read more

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Chart of the day: Internet users now average around 14 activities on their mobiles

Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they are on their computers. This will be due to the rise in mobile usage and time spent on tablet devices.

According to Global Web Index mobile will ‘pave the way for location-based retail, AR shopping experiences, social commerce, and mobile payments to take on a more prominent role in the consumer’s path to purchase’. We now live in a mobile-first society and as marketers need to embrace the change.

 

 

 

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Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25%

Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate does not mean your marketing has been unsuccessful, it shows that there’s room for improvement.

Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.

However, research by Marketing Sherpa shows that marketers who market electronics can see almost up to a 25% conversion rate, followed closely behind publishing and entertainment, and business services.

Ecommerce conversion rates

Improving customer journey effectiveness is important for any conversion rate optimization (CRO) strategy. To reach and surpass your competition think about the … Read more

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Chart of the day: Google trends reveals 55% more searches for Halloween than Christmas

Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in the UK.

Related search terms to Halloween had 11.4 million searches, compared to 7.3 million related searches for Christmas related results.

The data was for Halloween and Christmas 2016 – so let’s keep an eye out and see how 2017 pans out once Christmas has passed.

The analysis also found that Halloween was also more mobile than Christmas, with more people searching for Halloween related search terms on a mobile compared to Christmas.

There is an expectation among marketers that Christmas is incredibly “mobile” and it probably isn’t considered that more people would search for Halloween related search terms, compared to Christmas. However, data should be interpreted carefully, as the average Brit spends £645 on Christmas including presents, … Read more

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We know that small business owners have to wear a lot of different hats at once. Bandwidth and resources are often limited, too, which means that sometimes your goals take longer to accomplish and certain tasks have to be pushed to the back burner. In this month’s post, we’ll highlight tools that can help you manage the aspects of your business that fall outside your wheelhouse, so you can get back to doing what you love.

 

smile.io

Customer loyalty programs are a great way to encourage customers to keep coming back to your business. Smile.io’s loyalty program allows you to easily manage your rewards program in one convenient place. And with the MailChimp integration, it’s easy promote your rewards program with reward update emails, VIP segmentation, referral reminders, and more.

Connect with Smile.io

 

zoho

Zoho CRM is a software that helps you manage your relationships with current and prospective customers. … Read more

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Chart of the day:How can latency be applied to other sectors to understand engagement and to design lifecycle communications?

I don’t see latency talked or written about much, so I was interested to see this new research from Monetate that shows average latency between purchases. So, what is latency in marketing? I think latency is best defined in the context of the customer lifecycle, that is:

“Latency is the average time it takes between different lifecycle events for different groups or cohorts of customers”.

In this research, to measure engagement, Monetate looked at how frequently customers began a new session within a set time period, specifically the number of sessions and the number of days it took for a customer to complete a purchase.

For first-time customers, the baseline latency from the first visit is an average of 25 days and 3.5 sessions to complete a purchase. … Read more

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Chart of the Day:How do micro-influencers and mega-influencers compare in Instagramengagement rates

When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can be spending big budgets on a large reach and still get very little ROI.

A recent report on Instagram Influencer Rates, carried out by Influence.co, shows us that influencers with smaller followings tend to have higher engagement rates than those of mega-influencers. Brands are now increasingly looking for micro-influencers, with a steady following and niche focus, to share their brand messages.

Instagram influencer average engagement rates

Micro-influencers have a close-knit fan base, making their content more personalized, authentic and engaging for their followers. Looking at the top and bottom bars, the report also highlights that influencers with fewer than 2,000 followers have … Read more

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As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan.

People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest shopping day in the history of U.S. e-commerce. Is your store ready for that kind of traffic?

In our last post, we talked about how you can use MailChimp to attract an audience for your holiday marketing. This week, we’ll cover how to use that audience to make more sales and get more repeat business during the holidays.


Enhance your campaigns to sell more stuff


Now that you have your audience, it’s time to focus on creating campaigns that help you make a sale with every send. When you turn on marketing automations-like Read more

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If there’s one thing CROs could use more of, it’s psychology.

I’m all for testing crazy ideas. It’s how some of the most counterintuitive and surprising discoveries are made.

But we still need to build our landing pages on a solid foundation, and since it’s human behavior that our landing pages are attempting to influence, psychology is central to that foundation.

There’s no shortage of articles about psychology marketing out there, but I wanted to share three powerful ideas that I don’t think get enough attention in these discussions.

Let’s take a look.


1. Single Option Aversion

You’ve probably heard of the paradox of choice, the theory that if you are presented with too many options, you are less likely to make a decision. Well, it turns out that most experiments attempting to replicate that effect don’t actually find it. The effect may be real, but it seems to … Read more

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Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers.

This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous experience with the brand.

A new shopper to an ecommerce site will have questions they want answering first:

  • Is this product reliable?
  • Is this the cheapest price?
  • Can I find a similar product elsewhere with better reviews?
  • How much is P&P?

Among others, it is also possible that first-time customers to your site are more wary about buying your product without social proof, or persuasivecopy.

Returning customers are returning because they like your product, would recommend it and are happy with the quality and customer service – more new shoppers need to be converted into returning customers.

Monetate-E-Commerce-KPIs-by-Shopper-Loyalty-Segment-July2017

  • Source:Monetate
  • Sample size:2.5 million eccomerce sessions during Q1 2017
  • Recommended resource:
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