social media marketing resourcesWorking in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day.

Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge.


Bonus: Join Zest.is!

Zest.is is the community of digital marketers who curate marketing content for you to easily access highest-quality guides on a daily basis.

What makes Zest stand out is that they have multi-step moderation process that ensures the best quality possible. If you are tired of re-purposed marketing advice, Zest is the place to go. You’ll be impressed by the selection there. Every article is a gem there!

Zest.is

Let’s get down to the list now! Here are 15 resources to help you get … Read more

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This weeks major discussions dealt with the upcoming HTTPs chrome flag change, Facebooks revamp of their video product, Googles testing of new publisher subscription features.

Other noteworthy discussions dealt with best practices for site migrations.


Be HTTPs by October or Chrome will show not secure flag

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The latest version of chrome is labeling already http password & credit card inputs as not secure. Beginning in October, Chrome 62 will flag any http form and all http pages with a ‘not secure’ warning.

Google sent out mass notifications this week through Google Search Console regarding the warning.


Facebook Watch Video Could Earn Publishers Up To 55pct

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Facebook did its video section to allow its partners to earn significantly more revenue as much as a 55% increase.

Webmaster World member, Mack, commented:


I think this is an opportunity for Facebook to get right, something that

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When Ivan Rivera expanded his e-commerce business to include a brick-and-mortar location, he found himself spending more and more of his limited time helping customers in the store. His morning subway ride had become the only spare moment in his day he could spend on marketing emails.

Like many small-business owners, Ivan needs a marketing tool that goes wherever he does.

That’s why we built a new version of MailChimp’s mobile app, which is available on iOS and Android devices. Now, you can create campaigns directly from your phone andtablet whenever and wherever you need to.


Design for your marketing goals

Whether you’re attending a conference or just prefer building campaigns on your phone, MailChimp’s mobile app makes it easy to design beautiful emails with a workflow that’s a lot like the one you already know from the web.

Once you tap the create campaign icon, we display Read more

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Admit it, you spend well over the healthy amount of time on YouTube. We all do. With so much content, from amateur videos to professional films, being uploaded every day, it is an irresistible distraction and a bit of a productivity hazard as well as a huge creativity booster!

Youtube is a fantastic platform with a lot to offer. These eight cool YouTube tools will help you get the most of it while being more inspired and productive.


1. Get Inspired with Playtube (Google Chrome)


Playtube

Create a music or music video playlist with this crazy simple tool: queue up songs while you browse YouTube and then play them from the extension button without actually having to watch the videos. You can save playlists and easily control playback.

Listen Video for Google Chrome is another similar extension that lets you listen to Youtube videos without interrupting your work flow. Here are Read more

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One thing I love about working at MailChimp is that so many of my colleagues have secret powers. These often fall on the life side of the work/life balance. It’s not uncommon to find out that your coworkers are in a touring band, for instance, or knit clothing for their kids, or once remodeled their home with their own hands. Other times, those secret powers are more solidly in the realm of work. You might come across a Support Agent with stealthy PHP chops, a Delivery Engineer with a penchant for network security, or an Accountant who’s also a Linux administrator.

Secret powers are great, but they’re still secret, which means it can be a challenge to bring them into the light. That’s why we developed the MailChimp Apprenticeship program. Apprenticeships help qualified employees develop untapped skills and explore new roles throughout the company, resulting in more diverse and well-rounded … Read more

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This week there have been some interesting news from Facebook, with announcements that they will no longer be counting accidental clicks and that load time will now be feed ranking factor.

Members also discussed the state of AI and if the current AI techniques are all that they are promoted to be. In Google news, members weigh in on recent changes to the Google Quality Rater Guidelines.


FB Says its not counting accidental ad clicks anymore

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Surfaced on Threadwatch is that Facebooks’ recent action to tackle invalid clicks. Advertisers are excited to learn that Facebook will not longer count accidental clicks. In terms of impact on publishers, Brett Vogel, Product Marketing Manager, states that the ‘vast majority’ of publishes should be unaffected. Facebook also released new reporting on total, billable, and non-billable impressions.


Google Quality Rater Guidelines Updated July 27,2017

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Over on Webmaster … Read more

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Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store.

It’s like another employee for your growing company, except marketing automation is free. And it never reheats fish in the office microwave.

Marketing automation is essential for growing your brand and generating revenue, which is why we’ve placed it at the core of the MailChimp app. We’ve merged automations with your bulk emails and ads on the Campaigns page, so you can create all your campaigns and quickly compare their performance without jumping to different sections of your account.

Like Drake starting from the bottom, automation started on MailChimp’s Automation tab, but now it’s here. It’s everywhere in MailChimp.

We’re making marketing automation synonymous Read more

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Youtube stores lots of valuable information. I find myself searching Youtube more and more often. It’s an awesome way to enhance your research, check your competitors’ visual tactics and even manage your own product reputation.

For some reason, Youtube’s own search engine has always been somewhat lacking and while it has nice filters and supports handy search operators, it’s not quite usable. I have easier time to use Google to find videos on Youtube than using Youtube search itself.

Here are three tools to make more of Youtube search:


1. Geo Search Tool

Geo Search Tool

Best for:

  • Online research (Filter results by location)
  • Reputation management research (Filter results by Upload date)



Geo Search Tool makes the life of a local business much easier: It lets you find videos nearby. It’s an invaluable tool for local reporting. Add your location and a keyword (in the Advanced Search section) and hit search: The results … Read more

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MailChimp has always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city. Last year, we took our community involvement one step further by giving all full-time employees 16 volunteer hours to use each year in service of the nonprofit of their choice. And as MailChimp’s Community Involvement Coordinator, I’ve had a front-row seat to see how our nearly 700 peeps have chosen to use their time. I could brag on them all day, every day, but here are just a few examples.


Sharing skills

Pamela Vickers, one of our Software Engineering Managers, loves Atlanta and loves to empower people who are contributing to its greatness. After speaking to leaders from some local nonprofits, she learned they had big needs around boosting their web presences. So she … Read more

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It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and a new badge feature in image search.

In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more?


Google Search Console Refresh & Some New Reports

Picked up on Threadwatch is news that Google Search Console finally gets a long awaited refresh. For some lucky beta users, you’ll get to try to try it sooner.

The changes will include:

  • Changes to notifications to group related issues together to help webmasters identify the root causes of issues
  • Better organization (and apparently a responsive view for the occasional instances you may want to see Google Search Console data on mobile)
  • A new index coverage report, to help webmasters get greater insights on pages that Google is not able to index
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