It’s important to builda marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing-and it can even save you time and money. This month, we’re highlighting some analysis and management tools to help you leverage all your data in a convenient way.
Google Analytics is a free tool that allows you to automatically add tracking tags to links in your email campaigns and automations. Once connected to MailChimp, Google Analytics tracks the web traffic, conversions, and sales generated by your campaign, and then passes all the data back to your MailChimp reports so you can review acampaign’s performance and ROI.
EA Pro Reports