Chart of the Day: Which are the most popular merchandising techniques used by online retailers? Best practices for creating effective user experiences for Ecommerce sites are often discussed along with how to improve experiences through conversion rate optimization. However, it’s less …..

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Humility is one of MailChimp’s core values, and it can manifest in our daily lives in a variety of ways, from accidentally broadcasting silence during our weekly radio shows to admitting failure to hundreds of our peers.

Recently we had the opportunity to have Kim Scott, author of bestseller Radical Candor: Be a Kickass Boss Without Losing Your Humanity, come to our office to speak for our Coffee Hour series. It was an hour chock-full of candid advice about being a better boss, employee-heck, just a better person in general.

 

“It’s such a simple idea, radical candor, but if you all can put it into practice, not only will you do the best work of your lives, more importantly, from my perspective, you’ll form the best relationships of your career,” Kim told us.

Here’s what else we learned:

It all started with a puppy.

Kim’s initial brush with the Read more

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As our plane departed Atlanta for Austin, a single question nagged me: “How are we going to make the most of this for the students?” Our objective was to play a part in the HBCU@SXSW program, which aims to “diversify the innovation, entrepreneurship and investment ecosystem for all…by bringing the smartest and brightest minority college students to SXSW.” And to be completely honest with you, that felt like a daunting, crazy, ambitious thing-one I was excited about, for sure, but also anxious about as well.

Bringing 150 HBCU (Historically Black Colleges and Universities) students to one of the world’s largest conferences is a huge effort that requires precision, dedication, and vision. Thankfully, Atlanta’s Opportunity Hub, whose mission is to build inclusive innovation, entrepreneurship, and investment ecosystems for all, exhibited those characteristics and more to make a weekend that so many people will remember for a lifetime.

More than 1,000 Read more

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Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely …..

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Using capability maturity models to review digital readiness and set targets for digital transformation This month we’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology …..

 

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What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

The post How to use the 7Ps Marketing Mix appeared first on Smart Insights.

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Bicycles are an important part of our culture at MailChimp. Many of our 800 employees bike to work, so we built a bike room that boasts storage for more than 100 bikes, as well as locker rooms with showers so our employees could freshen up before starting their day.

We believe in and encourage considerate urbanism, which is why we sponsor local projects and organizations like Streets Alive, the Atlanta Cycling Festival, and the Atlanta Bicycle Coalition. We even offer a stipend to employees who opt to take alternate transportation.

Our headquarters are right off of the Atlanta BeltLine, which is a multi-use trail system that will one day be 22 miles long and connect 45 neighborhoods. Because of our location, our employees who are cyclists, pedestrians, skateboarders-you name it-can get to our office quickly without having to battle an onslaught of cars. 

Not everyone takes advantage Read more

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