A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail.
The record club isn’t Secretly Store‘s main business. In fact, it was an idea that floated around for a while before the Midwestern family of independent record labels decided to let the list grow organically. It’s a decision that’s led to astronomical open rates that hover around 75% (and higher!) for every newsletter.
We have this really wonderful opportunity to find this unique way to use what we do-making records and partnering with artists and releasing albums-and connecting that to people in a different way and on a different level, says Nick Faidley, who works with direct to consumer marketing for the labels, which include Secretly Canadian, Jagjaguwar, Dead Oceans, and the Numero Group.
Secretly Store has … Read more