Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report – detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..

The post European ecommerce retail benchmarks appeared first on Smart Insights.

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No matter what type of business you have or where in the world you’re located, chances are that you’ve heard a lot lately about the EU’s new data privacy law, the GDPR. As General Counsel at MailChimp, a lot of my time over the last year has been spent preparing our business for this new law. We even released a guide last year highlighting MailChimp’s compliance efforts.

But MailChimp’s GDPR efforts go well beyond making sure we’re ready for this new law-we’ve also been focused on what the GDPR means for you, our customers.

How the GDPR benefits your business

If you’re new to the GDPR, here’s a bit of background: the General Data Protection Regulation is a new law that regulates how the personal data of EU citizens can be collected, used, and processed by businesses. It takes effect on May 25, 2018, and while it’s being implemented by Read more

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Chart of the Day: Which online marketing techniques are marketers most excited by this year? In my article covering digital marketing trends for 2018 we asked readers of our blog to give their views on the digital marketing techniques which they felt …..Read more

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Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the …..Read more

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Smart Insights Alert: Organic content distribution is about to get easier for Twitter users Twitter announced yesterday that they’re introducing a new ‘share’ button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and …..Read more

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Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile.

Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful tactics to slow down scrolling on the app, at least according to Buzzsumo. A good video usually stops consumers for about 23 seconds – enough to grab their attention, at least. Video is also preferred on mobile Twitter.

Ignoring the social media benefits of online video assets, YouTube is the second largest search engine, and it’s owned by Google! It’s important to rank well in it organically.

And that’s not to mention that according to Hubspot, most users would rather see videos than emails, images, blog posts, or other types of … Read more

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Chart of the day: the more senior someone is in a business, the more they believe that they offer a good customer experience (CX). The Customer Experience industry report 2018 by uisertesting.com has found that executive level professionals and those …..Read more

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Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is …..Read more

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Chart of the Day: BCG’s pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our essential marketing models guide. Well, they still continue as a consulting group and naturally …..Read more

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