If you visit MailChimp’s Atlanta HQ on a typical Wednesday morning, you might see a lot of people with headphones on, tapping their feet, occasionally laughing in sync. In fact, it might seem a little spooky until you realize we’re enjoying KIMP, our employee-run radio station.

Music is baked into MailChimp’s DNA. Some of us play in bands, collect LPs, or DJ on the weekends. A few of us used to work at a radio station. And several of us have written for or edited various music publications over the years. So when a coworker offhandedly asked in 2015 if MailChimp should start an employee radio station, the answer was resoundingly positive.

KIMP Radio was born.

 

 

Now 3 years old, the station serves as a fitting microcosm of the way we get things done at MailChimp. Our core values of humility, creativity, and independence tend to show up in Read more

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Chart of the day: How does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented …..

The post Millennials, as we know them! appeared first on Smart Insights.

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Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not …..

The post 7 ways to improve customer experience on mobile appeared first on Smart Insights.

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Marketing is the lifeblood of business. After all, your product or service won’t promote itself! There are many ways to market your products to your target market. Brands will use anything from storytelling to price in order to attract new …..

The post How has marketing automation developed? appeared first on Smart Insights.

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Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can).

But keeping up with the competition’s moves is hard and without the right tools you will never know if you are getting the full picture. Without the full picture, how can you take advantage of the data you have?

Here are seven tools to help you track, analyze and beat your competitors by gathering all the information you can and making an informed strategy that covers all the bases.

1. ClickCease: Beat Your Competitors’ Fraud Click Efforts

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I am always amazed when I find out that these huge companies are using fake click services to drain … Read more

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Chart of the day: Unbounce reveals business consulting, travel and job training industries have the best conversion rates. The comprehensive report, which evaluates thousands of conversion rates has found the three industries with the highest conversion rates. Business consulting, whilst most …..

The post Which industry has the highest conversion rate? appeared first on Smart Insights.

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When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their roles. This includes initiatives like MailChimp University and our apprenticeship program-and we knew adding mentorships to the mix would take it to the next level.

As MailChimp has grown, more and more of our coworkers have been looking for ways to develop particular skill sets and strengthen their weaknesses. A mentorship program seemed like a great way to meet those needs, but we knew we needed to do it right. Often, informal mentorships are formed based on existing social connections or perceived affinities-which, in the tech world, often gives a short shrift to women and people of color. So it Read more

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