Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren’t the most obvious types of products to buy online. In the early days of Ecommerce categories such …..Read more

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In each of the past couple years, you’ve helped us break our own delivery records on Black Friday and Cyber Monday. And we’re pleased to announce that 2017 was no different: Between Nov. 20 and the new year, MailChimp customers sent more than 41 billion emails. Of those emails, a whopping 1.9 billion were sent on Black Friday and nearly 1.8 billion sent on Cyber Monday, besting our old records. Hashtag success.

Of course, the holiday season is about more than just sending emails. When you run your own business, your brain is occupied with everything from promo codes to day-to-day operations to marketing automations. (Might we suggest another brain to take care of that last part? We might!)

Here’s how the 2017 holiday season shaped up, by the numbers:

MailChimp customers located in the United States sent the most emails (19.8 billion), followed by customers in the United Read more

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Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, ‘Death, Taxes and GDPR’, we looked if companies are going to be …..Read more

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An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely.

Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in their head. However, not having an editorial calendar can result in missed deadlines, a lack of organization, and forgotten ideas. It can be damaging your blog and you don’t even realize it!

Thankfully, creating yours isn’t difficult and even if you start with only the bare bones, you will very likely find yourself adding more and more to it as you go along and inspiration strikes.

Step One: Set it up

There are multiple platforms available to you for setting up your editorial calendar. You can use something within the platform that you are working … Read more

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Graphic design is one of the most important components of any successful marketing campaign The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements – like color, …..Read more

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Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to connect with audiences across a range of social platforms. …..Read more

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Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..Read more

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Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different …..Read more

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Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in …..Read more

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Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..Read more

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