Chart of the day: Celebrities and influencers on YouTube lead the way with earnings.
YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that amount too.
Even just 100 thousand followers on Twitter can lead to earnings of around $2000, but on YouTube an average of $12,500. Twitter seems to be on the cheaper end, whilst YouTube is the most expensive platform for influencer marketing.
Posts on Facebook can cost $75000 for influencers who have over 3 million followers.
- Source: The EconomistÂ
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