Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world.

There is a reason they are always pushing to get customer email addresses.

No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner you will start seeing the results.

Marketing emails mean click-through traffic, greater sales, brand visibility, and direct customer engagement. Even social media doesn’t manage to bring in the ROI of emails.

Some email marketing stats:

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This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions.

Analytics is THE engine of change

Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization, claiming that personalization and analytics can be an agent of change for SEOs.

iamlost then discusses an architecture that can be used to make this happen. Members then go on to discuss merits of using server logs vs analytics solutions and then cloud based analytics solutions, such as Google Analytics, and on premise solutions, such as Piwik.

FB Refunds Some Advertisers After Finding A New Measurement Bug

Tagor shows a snippet of a recent Wall Street Journal article about a … Read more

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Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing tools and techniques match your needs at any specific time.

Some campaigns, like abandoned cart emails, can be set up as soon as you’ve got an online store. But others aren’t worth the effort until later on, like re-engagement automations that send to people who haven’t bought from you in a while. So how do you know what’s worth spending your (very limited) time on?

We realized that small businesses needed a map-something to point to and say, “This is where my business is, so that’s what I should be doing.” Enter the customer journey.… Read more

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Instagram is taking over the world! Seriously, according to a study by Hootsuite, in 2015 the average number of photo shares per day on the platform was 70 million. And this year there are even more users, so the number is climbing every day.

Obviously it is a network with increasing influence. So you should be taking advantage of it, and the only way to do that properly is by posting incredible, eye catching content that gets plenty of attention.

You don’t have to be a professional photographer to do it. You just need a few tricks up your sleeve.


Get a Supporting App

Instagram works only through a mobile app. But did you know it can be customized using supporting apps? Or that you can create photos on other apps, and then post the results on Instagram?

Considering IG isn’t exactly the feature-heavy powerhouse we all might like … Read more

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Here at MailChimp, we’re passionate about music. In fact, we love music so much that we even started our own internal radio station so we can all live out our secret dream of being a disc jockey for a day. Many of us play in a band or have a musical side project we dedicate our free time to, so we understand how hard it can be to get your voice heard as a musician. This month, we’re highlighting integrations to help you generate more ticket and merchandise sales or spread the word about your next performance, album release, or world tour.


Eventbrite

Eventbrite is an event management tool you can use to create, manage, promote, and sell out your next gig. With our integration, you can automatically sync and update attendee data to your MailChimp list as folks RSVP to events. Then, use the information you’ve collected to send … Read more

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Over the past few months, we’ve introduced a number of powerful features for e-commerce businesses. In January, we unveiled Facebook Ad Campaigns in MailChimp, a smart new way to grow your audience and sell more stuff, in the same place you already do all of your email marketing. Then, a few weeks ago, we released order notifications, a series of customizable, transactional notification emails that can be combined with product recommendations to showcase relevant items and encourage repeat business from your customers. This week, we’re excited to introduce another round of features, updates and improvements that will help you grow your business. Let’s jump right in.


Campaign URL customization

Every time you send a MailChimp email campaign, we also create a browser-friendly version (aka campaign page) that can easily be shared across the web. It’s a great way to increase awareness of your business to potential customers and … Read more

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When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, Facebook ads, and email marketing.

Sometimes, it’s because of time constraints. People running a small business are often doing the jobs of 3 or 4 people, and maintaining the proper amount of inventory is enough of a struggle without adding advanced segmentation to the to-do list.

But often, it’s simply a matter of knowing where to start. That’s where our friends at Udacity come in. They’ve developed an online program designed to give you a comprehensive education in digital marketing in just 3 months. MailChimp and other top companies collaborated on lessons to help you master our platforms and the … Read more

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With spring in full swing, it’s a perfect time to focus on growth. If you’re a small business owner, expanding your audience may seem like a daunting task, but it doesn’t have to be. This month, we’re highlighting some easy-to-use integrations that can help grow your list.


Unbounce

Landing pages can be a great way to encourage people to join your list. If you’ve created a landing page with Unbounce, you can use their MailChimp integration to pass subscriber information straight to your MailChimp list.

Connect with Unbounce


Squarespace

Engaging people when they visit your website can be a powerful way to build your MailChimp audience. If you use Squarespace for your company’s website, you can prompt visitors to sign up for your mailing list using Squarespace’s MailChimp integration. Once they fill in their information, they’ll be added to your list in MailChimp.

Connect with Squarespace


Formstack

From simple … Read more

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Since rolling out Facebook Ad Campaigns a couple months ago, we’ve curated some content to help you learn the basics of Facebook ads and create an effective campaign strategy. It’s not only easy to design beautiful ads in MailChimp that match the style of your brand, but it also saves you time and energy you’d otherwise spend navigating 2 different sites.

But what if you’re not sure how to get started?


Don’t be intimidated. From blog posts to an animated video, we’ve highlighted all the benefits, tips, and best practices for creating Facebook ads in MailChimp. And when you’re ready to build your ad, we’ll walk you through everything you need to know, like targeting an audience and setting a budget.


A greater return on your advertising



If you’ve ever advertised your products on Facebook, you may have felt a little like you’re throwing money into a black hole: Read more

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Visual tweets attract more clicks and shares. Despite various levels of skepticism (many people were claiming visual tweets to be annoying), visual tweets are getting more and more adopted.

Here are three free tools allowing you to create stunning visual tweets in seconds.


1. Twit Shot



(Online, Mac App, Google Chrome Extension)

TwitShot.com is a cool app that extracts an image from the given page and creates an instant visual tweet. If you don’t use Google Chrome or a Mac (whaaat??), you can still use the web-based app.

Twit Shot

Be careful with the web based version: It didn’t give me any status update that my tweet went live, so I tweeted the same URL+image three times:

Here’s one of them:



2. Record.it



(Mac and Windows)

Record.it is a free Mac and … Read more

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