How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDaysThis week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation:

First of all, content marketing is ALL about influencing not just your potential customer but also about influencing the influencer, i.e. those people who can effect buyers’ decisions.

And what’s a better way to accomplish that than to actually get that influencer create content for you?

According to the Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia, 57% of marketers indicated that influencer-powered content outperforms brand created content:

  • Influencer-powered content is more authentic and trusted than brand-created content (because influencers are real people who have already earned that trust);
  • Influencer-powered content sparks audience engagement (because people engage with people)
  • Influencer-powered content provides higher ROI (because it’s more trusted and authentic and
Read more

Blog

It seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends-it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too.

We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide.

There are a lot of opinions and resources out there on how to GIF in email (including this awesome post from our friends at Litmus). So what’s the best way to use them in your campaigns? We have some ideas:

As a standalone communication

GIFs are being seen as more and more of a legitimate form of communication. In fact, when a reporter asked Google Read more

Blog

In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order.

But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site, making their journey to checkout anything but linear.

It’s no wonder that 97% of people who visit an online store for the first time leave without buying anything.

That’s why we’re excited to introduce Google remarketing ads(also known as retargeting ads), a new channel in MailChimp that helps you turn website visitors into customers.

Retargeting ads make it easy to create a clear path back to your site. In just 2 clicks, you can set up a campaign that reminds people of the products they left behind right when they’re ready to buy. … Read more

Blog

This week Google presents their proposal for assuging EU anti trust authorities.

iOS 11 launched to users with new intelligent tracking prevention.

Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term.

Google May Open Up Ad Space to Competitors

View full discussion

In order to meet compliance requirements of European Commission antitrust findings, Google offered a proposal to open up Google Shopping Ad System to allow rivals to bid against Google.

Webmaster World members questioned if this action was sufficient.

Glakes commented that, I can’t help but to think that despite the offering, its overall value will be limited. One of the key benefits of advertising outside of Google are lower costs and a higher ROI. Allowing competition to come in to bid in bulk may be a ploy to

Read more

Blog

Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything!

Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox. These three helpful tools work by giving you information on each contact, effectively establishing your own little social network.

If you have been looking for a more social way to interact with your contacts, or just don’t always remember names without faces attached, check these programs out.

1. FullContact for Gmail

FullContact for Gmail

FullContact for Gmail has been named the best alternative to Rapportive after the latter became Linkedin’s Sales Navigator (as discussed below, Sales Navigator is still a useful Google Chrome extension if you spend a lot of time on Linkedin). FullContact for Gmail is an … Read more

Blog

This week brings us news that Facebook Ad audience metrics may as accurate as some advertisers imagine.

Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings.

Also, EU renews a possible filter as part of copyright proposal

Facebook Ad Metrics Questioned by Analyst

View full discussion

Facebook Ad Metrics may not as accurate as some advertisers imagine. It was discovered that in some cases, Facebook data differs from census data. According to Facebooks ad buying website, it is stated that Facebook has a reach within the 18-24 demographic that is greater than the amount of teenagers and young adults in the United States.

Facebooks response was that, audience estimates do not match census date because they are designed to estimate how many people in a given area are eligible to see an ad a business might run. They … Read more

Blog

Once a year, we refresh our employer brand materials with new art and words so our Recruiting Team has cool stuff to take out into the world and find us some new MailChimp team members. This year, that included all new print ads, billboards, swag, a booth design, a magazine, and a video. Today, we’re going to walk through the animation process.

Our design team started by asking a handful of MailChimp employees to draw self-portraits and answer a questionnaire in their own handwriting. We liked the personality and individuality in this exercise, and we loved the way the drawings turned out. But because we encouraged everyone to do their own, it was too many styles at once, which didn’t provide a cohesive look. So we took inspiration from these self-portraits and created a system that involved the our photographer, Lizzy, the illustration and design skills of our teammates Read more

Blog

MailChimp has more than 16 million customers, and each of them has a unique story. In every edition of our What’s in Store newsletter, we delve into these stories to learn more about each company’s experiences-both good and bad. We love passing along the tips, tricks, and advice they’ve picked up along the way, because you can use these learnings to improve your own e-commerce store.

Here are a few highlights from some of the companies we profiled this summer:

Issue #54: Elk Head: Targeting your best customers

At MailChimp, we love our small businesses, and it’s central to our mission to empower them. Elk Head is an upscale men’s clothing retailer, and when we visited designer Garrett Hilgendorf, we could tell right away what he was going for with the brick-and-mortar’s image. But when it came down to driving people to their website and engaging customers, Garrett admitted … Read more

Blog

Choosing to run a blog is a big decision. Whether it’s a business blog or just a way to make some extra money, it will eventually consume your life. The work you put into it, the joy you feel when it takes off, the frustration when it doesn’t all of these are part of the natural emotional cycle of the blogger.

With so much to do in order to make it a successful blog, from writing content to marketing, it can be overwhelming. More than one blogger has given up before ever really getting into it because they burnt out which is extremely unfortunate, because every site has the potential to become popular over time, and with work.

Don’t be one of those who gives up before getting a chance to see the blog grow. Try to minimize your irritations and the effort where you can. These cheatsheets are invaluable … Read more

Blog

A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that helps you talk with your customers just like you would in person.

Whether you want to welcome new subscribers as they join your list or find peoplewith similar interests on Facebook and Instagram, MailChimp has automations with prebuilt triggers for almost any situation, so you can design and start sending in just a few clicks.

We know marketing automation can seem intimidating, especially if you’re just getting started. Whatever might be standing in your way, we have tips and in-depth guides to show you how to reach the right people with the right Read more

Blog