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Selling Apparel Products? Get more from your Google or Bing Shopping campaigns With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites …..

The post Advanced Google Shopping Segmentation for Fashion Stores appeared first on Smart Insights.

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How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing …..

The post Campaign of the Week: Dumb ways to die appeared first on Smart Insights.

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Chart of the Day: The most effective content types for lead generation The internet has matured to become a highly competitive landscape. Sales teams rely on marketers to produce even more, and better-qualified leads, while marketers rely on designers and developers to bring their vision …..

The post B2B Content types that produce the highest number of leads appeared first on Smart Insights.

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Chart of the Day: Almost Half of Young Facebook Users Have Taken A Break From the Platform Facebook is still the outright leader in terms of social media userbase and frequency of use. The increase has slowed but there are also other …..

The post Younger people seem to be using Facebook less appeared first on Smart Insights.

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Chart of the Day: Strategies and practical factors that support growth of a business – new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our free top marketing models guide. Although developed …..

The post What drives business growth? appeared first on Smart Insights.

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Videos work great for content marketing for three reasons:

  • Certain demographics of users LOVE watching videos;
  • Videos open up more marketing channels (Youtube, Vimeo, etc)
  • Videos are highly engaging: People like sharing videos
  • Social media networks give your update an organic boost when there’s a native video in them
  • Videos get your message across much more effectively than text
  • Your customers expect to find you on Youtube

Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.

There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first … Read more

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