The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher?

Google also announced that a huge increase to Adwords daily overspend budget limits.


Search News Discussions:


WMW members Share Theories on SERP Shake Up

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Member GoodROI calls for explanations around the recent ‘Fall Follies’ in Google SERPS. The major discussion what was role HTTPS had in terms of the recent volatility.

Some other noteworthy observations included:

September 8:


Skynet84: My hosting is in USA my domain .com I have lose -50% of my organic traffic in just one day on the 8 th September and now after 21 days nothing changed. I have respected all guidelines always have minimalist and perfect user experience website with full of self made content.

Featured … Read more

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If your business is based in the European Union (EU) or you have customers or contacts in the EU, then you have probably heard of the General Data Protection Regulation (GDPR) by now. For those who haven’t, the GDPR is an EU privacy law that will take effect on May 25, 2018. It will regulate the treatment and use of personal data belonging to EU citizens.

EU-based businesses, as well as anyone processing the personal data of EU citizens, will likely be affected by the GDPR. If you ever collect, record, store, use, or erase personal data from customers or contacts in the EU, the GDPR should be on your radar. This new law will have a significant impact on businesses around the world.

Before joining MailChimp’s Legal department last year, I worked on the Customer Support team and learned firsthand how important compliance is to our customers. It is … Read more

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Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation:

First of all, content marketing is ALL about influencing not just your potential customer but also about influencing the influencer, i.e. those people who can effect buyers’ decisions.

And what’s a better way to accomplish that than to actually get that influencer create content for you?

According to the Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia, 57% of marketers indicated that influencer-powered content outperforms brand created content:

  • Influencer-powered content is more authentic and trusted than brand-created content (because influencers are real people who have already earned that trust);
  • Influencer-powered content sparks audience engagement (because people engage with people)
  • Influencer-powered content provides higher ROI (because it’s more trusted and authentic and
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We know that running a business isn’t easy. In addition to the inherent stresses of meeting goals, objectives, and financial obligations, many organizations also have to worry about managing an office and making sure things are running smoothly for employees and visitors alike. So this month, we’re highlighting some useful MailChimp integrations that can help make life easier around the office.


Envoy

If you have frequent visitors around the office and would like to collect information from them, look no further than Envoy. Envoy is a visitor registration app that integrates seamlessly with MailChimp, making it an ideal solution for businesses who are frequently visited by sales leads, customers, partners, or investors. When a visitor signs in on an iPad that’s been set up with Envoy, they’ll automatically be added to the MailChimp list of your choice, making it easy to stay in touch with a follow-up email or automation … Read more

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We love having artists visit MailChimp HQ. Fromlegendary cartoonists to rap pioneers, to all sorts of other folks, creative guests leave us brimming with new ideas. Plus, they make the work day a lot more fun.

When we heard about an artist named Leah who creates intricate pieces using nothing but duct tape and an exacto knife, we knew we had to meet her. And when we saw her MailChimp-inspired duct tape designs, we thought, This should probably go on a billboard. Fast forward several weeks, and fried egg Freddie is now a 25-foot art installation looking down on the streets of Atlanta.

Walk around our ATL offices and the likelihood that you’ll end up in the middle of someone’s weird project is pretty high. Luckily, Leah was a good sport about us peppering her with questions while duct tape Freddie came to life. Below, she gives Read more

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Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit.

Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri.


Twitter tests 280 character tweets

View full discussion here

Twitter announced that it is testing upping the twitter character limit to up to 280 characters.


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How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDaysThis week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation:

First of all, content marketing is ALL about influencing not just your potential customer but also about influencing the influencer, i.e. those people who can effect buyers’ decisions.

And what’s a better way to accomplish that than to actually get that influencer create content for you?

According to the Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia, 57% of marketers indicated that influencer-powered content outperforms brand created content:

  • Influencer-powered content is more authentic and trusted than brand-created content (because influencers are real people who have already earned that trust);
  • Influencer-powered content sparks audience engagement (because people engage with people)
  • Influencer-powered content provides higher ROI (because it’s more trusted and authentic and
Read more

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It seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends-it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too.

We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide.

There are a lot of opinions and resources out there on how to GIF in email (including this awesome post from our friends at Litmus). So what’s the best way to use them in your campaigns? We have some ideas:


As a standalone communication

GIFs are being seen as more and more of a legitimate form of communication. In fact, when a reporter asked Google Read more

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In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order.

But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site, making their journey to checkout anything but linear.

It’s no wonder that 97% of people who visit an online store for the first time leave without buying anything.

That’s why we’re excited to introduce Google remarketing ads(also known as retargeting ads), a new channel in MailChimp that helps you turn website visitors into customers.


Retargeting ads make it easy to create a clear path back to your site. In just 2 clicks, you can set up a campaign that reminds people of the products they left behind right when they’re ready to buy. … Read more

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This week Google presents their proposal for assuging EU anti trust authorities.

iOS 11 launched to users with new intelligent tracking prevention.

Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term.


Google May Open Up Ad Space to Competitors

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In order to meet compliance requirements of European Commission antitrust findings, Google offered a proposal to open up Google Shopping Ad System to allow rivals to bid against Google.

Webmaster World members questioned if this action was sufficient.


Glakes commented that, I can’t help but to think that despite the offering, its overall value will be limited. One of the key benefits of advertising outside of Google are lower costs and a higher ROI. Allowing competition to come in to bid in bulk may be a ploy to

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