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As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for-and compliant with-data privacy laws like the GDPR.

A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been working on to help make your GDPR preparations simple and fast.

Today, I’m excited to announce that those tools-including GDPR-friendly forms and an easier way to manage your contacts’ data-have started rolling out to MailChimp users, and will be available to everyone within a few days.

Easily get consent with our GDPR-friendly forms

Under the GDPR, consent is required for each distinct use of a contact’s personal data, unless you’re able to rely on another legal basis. The law says that pre-ticked boxes (along with silence and inactivity) do not count … Read more

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Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new …..

The post Facebook Ad Clickthrough rates appeared first on Smart Insights.

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Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law …..

The post GDPR: Example privacy policies and consent forms appeared first on Smart Insights.

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Years ago, when MailChimp was a smaller company, Friday mornings were a time to gather and talk about what’s going on around the office. But now that there are 800 of us, we like to mix it up occasionally. Recently, we did just that by inviting Tony Hawk to our Coffee Hour series.

As an athlete, not only has Tony been a 12-time world champion and 16-time X Games medalist, he invented nearly 100 tricks and became the first skateboarder to complete the 900. But the road to the top wasn’t easy.

“I was still an absolute ghost at school,” he told us on a recent Friday. “It was this weird paradox, because skating just wasn’t that cool. I would hide my board in high school, because I didn’t want to get hassled.”

Here’s what he taught us about what it means to be authentic to yourself:

If

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