As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for-and compliant with-data privacy laws like the GDPR.
A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been working on to help make your GDPR preparations simple and fast.
Today, I’m excited to announce that those tools-including GDPR-friendly forms and an easier way to manage your contacts’ data-have started rolling out to MailChimp users, and will be available to everyone within a few days.
Easily get consent with our GDPR-friendly forms
Under the GDPR, consent is required for each distinct use of a contact’s personal data, unless you’re able to rely on another legal basis. The law says that pre-ticked boxes (along with silence and inactivity) do not count … Read more