What is the price of love – £2.00 or £2.50? ‘Roses at Triple the Price’ day is approaching. But this year, particularly for heterosexual couples, Valentine’s Day will be exceptional. 2018 marks the platinum anniversary (100 years) of women receiving …..Read more

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Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..Read more

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Chart of the day: Research with almost 1,000 content marketers reveals how important content marketing is to marketing teams. Most people say content marketing is at the core of the marketing team. Please note that the research is split into …..Read more

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No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes-like subject line, from name, content, or sending time-can have a big impact on your results.

Our research has shown that not only do A/B-tested campaigns lead to much better open and click rates than regular campaigns, they typically yield more revenue, too.

But not all A/B tests are created equal. The length of the test and the way you determine a winner play key roles in a test’s overall effectiveness.


Test what you’re trying to convert

Before you set up an A/B test, it’s important to decide the goal-and the intended outcome-of your campaign. There are plenty of possible reasons to choose one … Read more

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Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, …..Read more

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Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. …..Read more

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20 Instagram statistics every marketer should know about for 2018 Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with …..Read more

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Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: ClarifiedSince the start the web anonymity has been quite a hot controversy in social media world.

On one hand, everyone has the right to remain anonymous online to avoid personal attacks.

On the other hand, social media networks have been trying to promote “real” connections which resulted in many of them forcing “real name” policy on their users.

Let’s see what the “real name” policy is these days:


1. Facebook: “Authentic” Names

Facebook:

Facebook terms of service go into much detail explaining their “real name” policy noting that “the name you use should be the name your friends call you in real life“.

On October 1 2014, Chris Cox, Chief Product Officer of Facebook, also clarified:


Our policy has never been to require everyone on Facebook to use their legal name. The spirit of our policy is that everyone on Facebook uses the authentic name they use in real

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3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – …..Read more

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What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support …..Read more

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