When Mike Butera founded Artiphon in 2011, he was looking to build a product that empowers people to play different music apps the way you would an actual instrument. He didn’t want his design to limit creativity or musical inspiration. In fact, the product he envisioned could become any instrument the person holding it wanted it to be.

Mike hired creative director Adam McHeffey to find innovative ways to educate, inspire, and empower people to use INSTRUMENT 1. And while Adam’s marketing strategy is as varied as the product itself, many of Artiphon’s sales come from their emails and automations, which they started sending during their 2015 Kickstarter campaign.

We always make our emails worth reading, absorbing, and learning, he says. We like to deliver content where people can see themselves in it.

Kickstarting your list

From a signup form embedded on its website, Artiphon collected a list of Read more


This week has been rich in interesting discussions!

Forum members have been talking about Google’s planned Chrome Adblocker, 2017 State of the Internet Trends report, Google’s drop of NOODP meta tag support and what it means for marketers and marketing conferences.

Here are our highlights:

Report: Google Plans Ad Blocking in Chrome

In a perplexing move, Google announced that they plan to release their own adblocker.

To quote the referenced Wall Street Journal (WSJ) Article,

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

Some of the ad types that may be affected will be those defined by the Coalition For Better Ads, the article goes on to state. As far as the ad types affected, the WSJ specifies,

According to those standards, ad formats such as

Read more


Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off the web.

While many offer tools to allow you to measure your own analytics, others handle everything for you. In any case, a business can improve their visibility, leads, conversions, and evangelism with the right social media analytics company.

Social media analytics companies use social media API data for easier reporting, monitoring, trend tracking and competitor analysis. Social media analytics aims at helping you estimate your social media ROI (return on investment) and improve your key performance indicators (KPIs).

Here are some great ones to keep an eye on this year.

Simply Measured

Simply MeasuredRead more


Cue the confetti cannons: We’re excited to announce that you can now connect your PrestaShop store to MailChimp!

We’ve been working hard in recent years to improve our offerings for e-commerce customers. In addition to making our automations free for everyone (abandoned cart and order notifications included!), we’ve rolled out a ton of features designed to help you sell more stuff. And since more than half of MailChimp’s customers are based internationally, teaming up with PrestaShop, one of Europe’s most popular e-commerce platforms, is a perfect fit.

Not only will your e-commerce storedata be passed over to MailChimp, you’ll learn more about your customers than ever before-and communicate with them in a smarter, more personalized way.

Here are all the cool things you can do when you connect your PrestaShop store:

Abandoned cart

Boost revenue with our abandoned cart automations by following up with customers who have left products Read more


In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email-or an email series-that sends automatically based on predetermined triggers.

Today, we’re going to take a closer look at our automation data-collected from 150,000 businesses that use MailChimp-to compare single and multiple-email automations and learn which yields better results.

What the numbers tell us

We know that most people don’t read every email in their inbox, so if your goal is to sell more stuff, the data shows that opting for an automation series can help increase impressions and result in more sales.

As we saw last time, the abandoned cart series automation produces almost 37 times more orders per recipient than a regular bulk email, while the … Read more


Does click-through-rate impact Google rankings? Is Google preparing to hit guest posting links again? Will we all be forced to migrate to HTTPS? This week’s forum discussions bring up important points. Join in!

Ad Click Bots Discovered In Game Apps In Google Play Store

According to researhers at Check Point, Malware Judy bypassed Google Bouncer, Play Stores proction system. The malware creates fraudulent ad clicks on the ads. The 50 apps in the Google Play Store with the malware, have been downloaded 36.5 million times.

Google warns about links in guest posts and sponsored posts

Google released a blog post warning webmasters about how they link from guest posts and sponsored content. In addition to cautioning about links, they also cautioned about low quality content written without sufficient subject matter expertise.

Google does state:

Google does not discourage these types of articles in the cases when they inform users, educate

Read more


Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with customers, so you can turn your attention to the other tasks on your to-do list.

But the benefits don’t end there. Today, we’re going to take a closer look at the ways businesses with connected e-commerce stores have been using automations to help them sell more stuff and make more money. We’ll compare different automation types and analyze the data of 150,000 businesses that use MailChimp to learn how much revenue each automation type has generated.

Automations for each phase of the customer journey

The relationship between businesses and their customers often changes over time, Read more


Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world.

There is a reason they are always pushing to get customer email addresses.

No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner you will start seeing the results.

Marketing emails mean click-through traffic, greater sales, brand visibility, and direct customer engagement. Even social media doesn’t manage to bring in the ROI of emails.

Some email marketing stats:

Read more


This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions.

Analytics is THE engine of change

Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization, claiming that personalization and analytics can be an agent of change for SEOs.

iamlost then discusses an architecture that can be used to make this happen. Members then go on to discuss merits of using server logs vs analytics solutions and then cloud based analytics solutions, such as Google Analytics, and on premise solutions, such as Piwik.

FB Refunds Some Advertisers After Finding A New Measurement Bug

Tagor shows a snippet of a recent Wall Street Journal article about a … Read more


Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing tools and techniques match your needs at any specific time.

Some campaigns, like abandoned cart emails, can be set up as soon as you’ve got an online store. But others aren’t worth the effort until later on, like re-engagement automations that send to people who haven’t bought from you in a while. So how do you know what’s worth spending your (very limited) time on?

We realized that small businesses needed a map-something to point to and say, “This is where my business is, so that’s what I should be doing.” Enter the customer journey.… Read more