Chart of the Day: How email ROI compares to other channels

The below chart illustrates that email delivers a steady stream of return for your investment. Email is generally underrated in regards to investment compared to Paid Search (PPC) or the other channels.

In the chart we can see that 73% of respondents rate email marketing ROI as either ‘excellent’ or ‘good’, compared to PPC which comes out at 59%. These are impressive statistics, but imagine the results if email marketing received the same investment as the other channels or even it diversifies into tactical marketing automation.

Chart of the day: Email vs other channels for ROI

One question I have with this chart, is how accurate the calculation of investment is in email? It can be difficult to calculate, because there are different factors attributing to a email send. But most importantly, what is ROI to you – is it clicks, downloads or monetary value?

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Chart of the day: Celebrities and influencers on YouTube lead the way with earnings.

YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that amount too.

Even just 100 thousand followers on Twitter can lead to earnings of around $2000, but on YouTube an average of $12,500. Twitter seems to be on the cheaper end, whilst YouTube is the most expensive platform for influencer marketing.

Posts on Facebook can cost $75000 for influencers who have over 3 million followers.

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twitter-promote-productTweeting is much more than posting 140 characters in hopes someone out there will read and click the link. Twitter has gone far beyond its original 140-character limit. These days you can upload images and videos and play with different formats and packaging.

Tweeting about your products or offers is perfectly fine. It’s OK to use your own Twitter account to promote your business: Most of brands do that tweeting coupons, testimonials and special offers. But how to do that to get noticed? Here are a few ideas for you.


1. Upload a screenshot

Visual tweets attract get 18% more clicks, 89% more favorites and 150% more retweets. Tweeting a screenshot is one of the easiest ways to up your engagement, especially if you are promoting a digital product or are into the SaaS business.

Ideas:

  • Tweet a quick tip on how to use your product
  • Tweet a screenshot of
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featuredintegrations

Now that the holiday craziness is behind us (phew!), let’s start thinking about how you can stay engaged with your subscribers in the new year. There are plenty of integrations that will help grow your list, and below we highlight a few standouts.


Inspiring small businesses

Grow is a software service designed to inspire small business owners and entrepreneurs to make good decisions for their companies. It’s an affordable solution for creating simple, custom dashboards where performance metrics can be viewed all in one place. A company can combine data from their internal database with other key performance indicators pulled from third-party apps like MailChimp, and even QuickBooks, Salesforce, and Zendesk. If you’re a small e-commerce company that uses MailChimp for email marketing, a Grow dashboard will make tracking your performance and engaging your team quick and easy.

Connect with Grow


Syncing your CRM with MailChimp

We know some … Read more

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Social media strategy and planning essentials

First let’s answer the question, “What is a social media strategy?”

A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan, so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritise the activities for a plan? Think strategy first, plan second.

Social media strategy quote

Even if you’re not actively involved in social media, other businesses are, including your … Read more

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An example from Financial services showing insight on how to map your customer journey and optimise it for maximum conversion rates

Twenty years ago, customer journey mapping was much simpler. Your customers likely saw an ad in a magazine or on television and then went to a brick and mortar location to make the purchase or made an order over the phone. Simple, right?

Not so today…. With all the digital devices your customers have access to (television, smartphones, tablets, desktops, laptops, etc), the customer journey can become much more convoluted. Consumers may hop on their tablets to research a product, and then later that week, use their desktop computers to place an order online. There are an unlimited number of ways that customers can move through the consumer journey, but one fact holds true: only 2% of customers buy a product on their first visit to the website, … Read more

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It’s Time for Ecommerce Marketers to start taking Pinterest seriously.

Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active users now also flock to the site to shop.

Compared to other social networks, Pinterest users spend an average of 50 percent more. Many brands are already taking advantage: By the end of 2015, there were more than 60 million buyable pins. In 2016, buyable pins became available on mobile platforms, increasing shoppers’ ability to purchase anywhere at any time.

While other social networks struggle to find ways to convince users to make purchases, Pinterest’s visual user interface makes it an ideal showcase for products of all kinds. Research by Shopify found 93 percent of Pinterest users utilize the site to … Read more

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The question is…… is it worth fixing? I hear it about a hundred times a week. If the computer tech wants your business bad enough he will tell you to fix it; no matter what the cost to you. Avoid those repair businesses at all costs, You might not like that he tells you it’s not worth getting it fixed, but don’t let him sell you another one, unless you’re 100% sure you know what u want and your price range.(You might be a sucker, and being up sold junk you don’t need or will never use; a common tactic of our competitors). IF there is no ulterior motive to his decision not to get u to fix it then take the advice, If he says not worth it and you think the repair should be less than 50% of the unit cost, and its nearly new, then something might … Read more

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