Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store.

It’s like another employee for your growing company, except marketing automation is free. And it never reheats fish in the office microwave.

Marketing automation is essential for growing your brand and generating revenue, which is why we’ve placed it at the core of the MailChimp app. We’ve merged automations with your bulk emails and ads on the Campaigns page, so you can create all your campaigns and quickly compare their performance without jumping to different sections of your account.

Like Drake starting from the bottom, automation started on MailChimp’s Automation tab, but now it’s here. It’s everywhere in MailChimp.

We’re making marketing automation synonymous Read more

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Youtube stores lots of valuable information. I find myself searching Youtube more and more often. It’s an awesome way to enhance your research, check your competitors’ visual tactics and even manage your own product reputation.

For some reason, Youtube’s own search engine has always been somewhat lacking and while it has nice filters and supports handy search operators, it’s not quite usable. I have easier time to use Google to find videos on Youtube than using Youtube search itself.

Here are three tools to make more of Youtube search:


1. Geo Search Tool

Geo Search Tool

Best for:

  • Online research (Filter results by location)
  • Reputation management research (Filter results by Upload date)



Geo Search Tool makes the life of a local business much easier: It lets you find videos nearby. It’s an invaluable tool for local reporting. Add your location and a keyword (in the Advanced Search section) and hit search: The results … Read more

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MailChimp has always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city. Last year, we took our community involvement one step further by giving all full-time employees 16 volunteer hours to use each year in service of the nonprofit of their choice. And as MailChimp’s Community Involvement Coordinator, I’ve had a front-row seat to see how our nearly 700 peeps have chosen to use their time. I could brag on them all day, every day, but here are just a few examples.


Sharing skills

Pamela Vickers, one of our Software Engineering Managers, loves Atlanta and loves to empower people who are contributing to its greatness. After speaking to leaders from some local nonprofits, she learned they had big needs around boosting their web presences. So she … Read more

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It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and a new badge feature in image search.

In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more?


Google Search Console Refresh & Some New Reports

Picked up on Threadwatch is news that Google Search Console finally gets a long awaited refresh. For some lucky beta users, you’ll get to try to try it sooner.

The changes will include:

  • Changes to notifications to group related issues together to help webmasters identify the root causes of issues
  • Better organization (and apparently a responsive view for the occasional instances you may want to see Google Search Console data on mobile)
  • A new index coverage report, to help webmasters get greater insights on pages that Google is not able to index
Read more

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It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and a new badge feature in image search.

In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more?


Google Search Console Refresh & Some New Reports

Picked up on Threadwatch is news that Google Search Console finally gets a long awaited refresh. For some lucky beta users, you’ll get to try to try it sooner.

The changes will include:

  • Changes to notifications to group related issues together to help webmasters identify the root causes of issues
  • Better organization (and apparently a responsive view for the occasional instances you may want to see Google Search Console data on mobile)
  • A new index coverage report, to help webmasters get greater insights on pages that Google is not able to index
Read more

Blog

Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny mom and pop shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business.

The best way to learn about social media is through both studying and participating. When you are doing so as a business, learning more about it before venturing out can be a good plan. That way you avoid common pitfalls and full on social disasters and increase the positive results from your campaign.

Here are twelve amazing book on the subject from some of the leading experts in the field.




1. The Future Of Reputation

Social media book: The Future Of Reputation

Professor Daniel J Solove teaches law at the University of Washington. His main topic … Read more

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Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny mom and pop shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business.

The best way to learn about social media is through both studying and participating. When you are doing so as a business, learning more about it before venturing out can be a good plan. That way you avoid common pitfalls and full on social disasters and increase the positive results from your campaign.

Here are twelve amazing book on the subject from some of the leading experts in the field.




1. The Future Of Reputation

Social media book: The Future Of Reputation

Professor Daniel J Solove teaches law at the University of Washington. His main topic … Read more

Blog


Running a small business often requires tackling multiple tasks at once, and staying on top of everything you need to do-from marketing to order fulfillment-is enough to make any business owner’s head spin. Using a customer relationship management (CRM) tool is a great way to maintain relevant and personalized interactions with your customers. A CRM letsyou to storeallyour customer data in one place, so you can easily track how these relationships grow and change as your business does. This month, we’re highlighting 4 CRM integrations that sync smoothly with MailChimp, so you can start using our powerful marketing automation and e-commerce tools to engage with your customers.


MailChimp for Salesforce

With the MailChimp for Salesforce app, you can automatically pass information for your Salesforce leads and contacts to MailChimp. Once connected, you have the option to turn MailChimp subscribers into Salesforce leads, send segmented campaigns based on detailed customer data, Read more

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Over the last couple weeks there has been extensive discussion around potential algorithm updates in July.

Webmasters were reporting issues with Bing Webmaster Tools and Google Search Console reported a data anomaly in search analytics data.

We also say good bye (or good riddance depending on your point of view) to Adobe Flash, and more.


July Algorithm Changes

Read full discussion here

This months Google update thread on Webmaster World reported a number of possible updates, starting late June. Webmaster reported shifts in early July.

Some webmasters reported increases around June 25th


EditorialGuy: We gained from the update (if it was an update), with a fairly significant jump in Google traffic on June 25, followed by day-over-day improvements during the rest of the week. Some of the gains appear to be sticking. It’ll be easier to tell next week when the effects of the July 4 holiday in the U.S.

Read more

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After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick.Homesick for peaches, that is. But not just any peaches-he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing.

He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy his taste buds (as the quote from Franco-British novelist George du Maurier that ends each of their campaigns says, An apple is an excellent thing-until you have tried a peach).

So in 2012, Stephen and his wife founded The Peach Truck. Partnering with Stephen’s hometown peach farm, they load a crop of peaches onto the back of a truck and tour Tennessee, Kentucky, Ohio, Indiana, and Pennsylvania to sell them every summer.

It’s a logistical nightmare what we do, but it’s worth it, says Stephen.


Have a natural and authentic marketing strategy

While Read more

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