Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan …..Read more

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“What’s your favorite thing about working at MailChimp?”

I’m coming up on 8 years here, and it’s still a tough question to answer. I’ve given lengthy monologues about my great co-workers. I’ve gone on and on about our commitment to experimentation and the ways we embrace and learn from failure. I’ve even rambled about all the cool stuff we do in our local community. But throughout all those answers, I’ve always found a common thread in my response: the importance of the people involved.

 


 

Starting in Tech Support, I grew into a manager role. To keep up with our growth, I spent a lot of my time focused on hiring. Eventually, when our talent team was formed, I realized that’s where I should be spending my time. I’ve been a recruiter ever since. Our team has grown from 2 to 11 people in 5 years, and I’ve been Read more

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Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from attracting new prospects to …..Read more

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6 questions your boss will ask about social media automation (and how to win them over) Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products …..Read more

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There are so many visual marketing tools out there that it is turning what used to be a rather arduous task into a simple process anyone can do in half the time. No one has a single excuse for why they aren’t implementing visuals of all kinds into they social media and website content. It is just so easy these days, and it takes hardly any effort at all.

But not all tools are made the same, and some processes such as making videos are still very labor intensive. What I wanted to focus on here are those applications that don’t require much work, yet provide fun results.

Here are five simple but effective visual marketing tools for image specific formats.




1. Quotes Cover

Quotes Cover

Quotes Cover is an interesting tool. You are making simple visual representations of famous or personal quotes. You can add photos to the background, change … Read more

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Conversion rate optimization (CRO) is the process of converting more of your website visitors into leads for your business Especially in long B2B buying cycles, the ability to generate more Marketing and Sales Qualifies Leads (MQLs & SQLs) is crucial …..Read more

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Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..Read more

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Photos: Dian Lofton / TED, Elizabeth Zeeuw / TED

Like most things around MailChimp HQ, we try to take a slightly less prescribed, slightly more off-kilter (and fun!) approach to sponsorships. We love partnering with organizations that feel authentic and thoughtful, as well as groups that encourage a creative community. Our sponsorships excite us the most when we’re able to provide a spotlight and a platform for the people that MailChimp, as a company, champions: independent creators and entrepreneurs who see the world a little differently.

So it’s no wonder that the TED Residency program felt like such a natural fit. Based in New York, TED Residency is an incubator for breakthrough ideas and innovative thinkers. After a thoughtful and thorough application process, individuals are chosen as TED Residents and then spend 14 weeks at TED HQ, working on their ideas.

 


The program’s goal is to highlight thinkers, makers, inventors, Read more

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Chart of the day: PDFs are the best content type for attracting sign-ups on a landing page. Participants were randomly assigned in an experiment by ConversionXL. The team then even did a complicated ANOVA (analysis of variance), but in brief: PDF, …..Read more

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Chart of the Day: A survey of the effectiveness of organic and paid activities for charities including benchmarks for paid media, social media, and email marketing This isn’t brand new research, but since I know we have a fair few members …..Read more

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