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A three-step approach to check for paid search campaign mistakes In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never …..

The post Why isn’t your PPC campaign converting? appeared first on Smart Insights.

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Since 2013, MailChimp’s Corporate Citizenship team has been working to make our hometown of Atlanta better, weirder, and more human. Today, I’d like to talk about the “better” part. For us, that means supporting organizations working to stop cycles of poverty. All year long, we partner with organizations like Literacy Action and the Gateway Center to help make their hard work possible.

But “better” becomes a special focus during our annual Martin Luther King Jr. Service Week.

For Dr. King, achieving economic justice was crucial to the work of achieving racial justice. These are complicated, layered issues-nothing you could easily solve in one week, let alone in one lifetime. But it’s important for us to do our part. So this year, our Corporate Citizenship team partnered with The Mothership, MailChimp’s diversity and inclusion employee resource group, for a week of events to help local nonprofits working on hunger Read more

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Chart of the day: How does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented …..

The post Millennials, as we know them! appeared first on Smart Insights.

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If you visit MailChimp’s Atlanta HQ on a typical Wednesday morning, you might see a lot of people with headphones on, tapping their feet, occasionally laughing in sync. In fact, it might seem a little spooky until you realize we’re enjoying KIMP, our employee-run radio station.

Music is baked into MailChimp’s DNA. Some of us play in bands, collect LPs, or DJ on the weekends. A few of us used to work at a radio station. And several of us have written for or edited various music publications over the years. So when a coworker offhandedly asked in 2015 if MailChimp should start an employee radio station, the answer was resoundingly positive.

KIMP Radio was born.

 

 

Now 3 years old, the station serves as a fitting microcosm of the way we get things done at MailChimp. Our core values of humility, creativity, and independence tend to show up in Read more

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