Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors

There are now many options for website personalization tools, but we know from our member research that many businesses have yet to implementation personalization for different reasons.

I’m sharing these figures from a new research report since it may help as part of putting together a business case for investment in a tool. In the report, Personalization is defined as:

“the ability to interact with each individual, at any moment, across touch points based on everything known about them, and includes testing, segmentation, and individualization approaches”. 

The first chart shows that across all three sectors reported, the vast majority – between 70 and 70% – do report a positive ROI. I was surprised that the proportion of businesses who don’t or can’t wasn’t higher since many smaller businesses haven’t fully … Read more


Take an exclusive look inside our library of actionable strategy guides, templates, and e-learning modules, covering campaign planning, integrated lifecycle marketing, and managing digital transformation

Our Guides, Templates, Quick Wins, E-learning modules and personalized learning plan are of high quality to help businesses plan, manage and optimize their contribution from digital to multichannel marketing. We cover 7 step strategy guides to actionable templates in Google Sheets, Excel, Word, and Powerpoint.

We deliver briefings on the latest trends and research reports to inform your digital transformation plans. Yet, our core focus isn’t top-level research and theory, but actionable best practices for digital channels that directly impact leads and sales.

Our most popular resources, which our competitors don’t offer, are actionable templates to audit, forecast and define improvements covering every digital marketing technique. These are field-proven to help our members audit their current performance and identify problems and opportunities to improve results.… Read more


Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2

Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin at the most difficult tactics to use.

What are email marketers finding difficult?

In the chart below, email marketers are struggling with list segmentation (42%) the most. Testing and optimization (38%) come in second. Keep heart my little email geeks, you can do it!

You can do it

It’s complex – but why?

Some of the most difficult strategies are the hardest to implement. That’s not a surprise. But why are email marketers struggling? Is it because there is a:

  • lack of knowledge?
  • missing infrastructure?
  • lack of support within the business?
  • lack of time?

Let’s break it down

List segmentation

To correctly segment data, you need just that – data. And correct data … Read more


Holiday sales are ramping up, and while Black Friday and Cyber Monday often account for a major portion of the seasonal revenue for online sellers, there’s still plenty of time left to reach your customers and drive sales. There are a lot of other businesses vying for the same customers, so it’s important to learn from your past marketing efforts and discover what type of messaging resonates with your audience. This month, we’re highlighting tools that will help you learn more about your customers, so you can become a better seller when the time counts.

Marketing teams and decision makers don’t always have the time to look for individual pieces of data spread across multiple platforms. Grow is a reporting and dashboard software that makes it easy for teams to consolidate their data into a single database and visualize all that information effortlessly. Users can customize their dashboards to include … Read more


Here's How to Link from Inside Youtube Video: Build Traffic from YoutubeFor a few years now you can add clickable links (calls-to-action, additional info, contact details, etc) right inside your Youtube video to direct viewers to your site, project, product page, etc.

The problem is, while the topic is covered quite well inside Youtube guidelines, it’s scattered so much around the place that you’ll have trouble finding answers to your questions even if you know what you are looking for.

Let’s clear some confusion and create a clear, easy guide on linking (adding clickable links) from inside your Youtube video.

Where You Can Link FROM

There used to be several ways to add clickable links from inside your video. Now, you are limited to Cards

Add clickable links with Youtube cards

  1. Go to your Video Manager by clicking your account icon Creator Studio Video Manager.
  2. Next to the video you want to change, click Edit Cards.
  3. Click Add card.
  4. Next to
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Chart of the day: Marketers reveal that data quality, lead generation and user experience are the most critical challenges to the success of a digital marketing plan

When it comes to planning a digital marketing strategy we all know there are factors which affect its implementation and success.

Data quality affects things like marketing automation and personalization and marketers said it was the biggest challenge. Lead generation is also related to data quality, marketers will always need leads. User experience (UX) also came near the top at 15%, it’s great to see marketers are thinking about how UX improvements can benefit sales, revenue and even data.

Bonus chart: Are digital marketing budgets increasing?

For most marketers, their digital marketing budgets are increasing.

For just over 4 in 10 (41%) their marketing budget will increase significantly, and over half (52%) will see a marginal increase.

Read more


Chart of the Day: Understanding word of mouth in the digital age

Word of mouth has always been a powerful method of marketing. Yet, marketers often struggle to make the most of this avenue. As with other areas of marketing, word of mouth, too, is becoming increasingly digital.

According to AdWeek, 92% of consumers trust recommendations from other consumers, through reviews, influencers etc., over ads or content coming directly from the brand. Modern-day consumers, especially millennials, make choices based on what their friends or role models endorse. As ad-blocking becomes more and more frequent, brands that spend big budgets on advertising, are finding it hard to reach out to their audiences.

BrightLocal’s Local Consumer Review Survey (2017) reaffirms the importance of digital word of mouth through its findings. More people are looking for reviews online and use them to decide if a local business is good or not. 93% of … Read more


Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time refining your marketing campaigns-tweaking this subject line, testing that image-to drive more traffic to your website, but that hard work doesn’t always keep people from leaving.

Google remarketing ads give you a way to reach folks who like your brand, wherever they go online, and bring them back to find the thing that first caught their eye.

Whether you’re already running a retargeting ad or thinking about setting up your first one, we have tips, guides, and best practices to help you make retargeting an effective part of your marketing strategy.

Maybe you’re new to retargeting and want to know more about how it works or where it fits in with your business. You might be looking for some inspiration to Read more


New research shows that marketers are investing more in localizing their content for international audiences – here’s why

When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010 to $38 billion in 2015.

Why does localization matter so much to companies these days? Localization – the process of adapting a product or content to a specific locale or market – can make or break a company’s success abroad. It differentiates brands that communicate effectively with international markets from other brands that remain foreign and inaccessible to international audiences. Dedicated investment in content that speaks an audience’s language and aligns with their cultural norms can help companies win new market share around the world.

According to new research, this trend is continuing at Read more


Chart of the day: 28% of internet users use social media to research and find products to buy

Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend around 2hours 15minutes per day on social media and 28% of internet users use social media to research and find products to buy.

Our buying patterns are evolving and this is good news for many brands as commerce and social activities are taking place in the same space. Social commerce is taking off and according to Global web index ‘as 2017 draws to a close, two converging trends could lay the groundwork for social commerce to re-enter the stage: changing consumer mindsets and evolving social engagement patterns’.

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