Chart of the day: 1 in 2 are shopping online via mobile
Global Web Index’ latest research confirmed that online shopping has now become a mobile-first activity. This change indicates the changing behaviors towards online shopping as more users turn to mobile.
According to Global Web Index mobile will ‘pave the way for location-based retail, AR shopping experiences, social commerce, and mobile payments to take on a more prominent role in the consumer’s path to purchase’.
- Source: Global Web Index
- Sample Size: 72, 529 internet users aged 16-64
- Recommended Resources: Mobile Marketing Strategy Guide