Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed.

Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on. However you also want to understand the topic well to be able to discuss this with those developers and make sure everything is done right. Here are 5 easy-to-digest resources to understand site speed better:


1. Use Accelerated Mobile Pages (AMP)

Mobile user experience is a problem not to be ignored these days, now that mobile Internet usage exceeds desktop.

Accelerated Mobile Pages project aims at making websites much faster on mobile devices. This article explains AMP, its pros and cons, very well. Basically, … Read more

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Kim Krause Berg is celebrating 19 years with Cre8asiteforums – and that’s worth celebrating! You can do so by visiting them and reading their archives.

We have a thread this week all about that, as well as threads from WebmasterWorld and SEO Chat about what it means to be an SEO, interstitial penalties, and image tags. Let’s begin!

19 Years of History at Cre8asiteforums

As iamlost writes,


“Cre8 has gone from being an active even raucous Holistic Centre for Rational Webdev…to a more contemplative Holistic Zen Garden of Rational Webdev, however thoughtful webdev is not a bad thing!”

Cre8asiteforums indeed continues to be on the cutting edge – a little zed garden of rationalism in a sea of speculation and paranoia.

Check out their archives or Bill and Ammon’s Bogus Hangouts to get a dose of Cre8asiteforums today! And give this thread a read, where forum members reflect on the … Read more

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equity-at-mailchimp

Last week marked the start of MailChimp Community College in partnership with the Community Foundation for Greater Atlanta.

Over the next few months, a cohort of 12 MailChimp employees will have the opportunity to think broadly about equity in our community. To explore what that means for a city like Atlanta, civic leaders, nonprofit executives, community organizers, and seasoned philanthropists will address topics like infrastructure and education, as well as intergenerational cycles of poverty. The cohort will graduate from the program with a better understanding of our city’s nonprofit ecosystem-and our company’s role in it.


How we got to MailChimp Community College

To better connect our employees with our investments in Atlanta, I was asked to turn a part-time community involvement project into a full-time role. Many people at MailChimp already cultivate fascinating pursuits outside the office, including calligraphy, improv-even an organic nail polish business. But I quickly … Read more

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toughconversations

I’ll be honest: Last summer, it was really hard for me to get work done. As I sat at my desk all day, it seemed like tensions and conflicts around race, identity, and diversity were boiling over across the globe. Around the office, my MailChimp coworkers were talking privately, trying to figure out what was going on, what our roles should be, and what to do.


Building The Mothership

My colleagues Aaron, Kevan, and I found ourselves having lots of tough conversations about how to have tough conversations. How could we collectively and inclusively talk about race, injustice, and social issues in our workplace? And how could we turn that conversation toward constructive action?

At most companies, these would be unaskable questions. But MailChimp is different. Our Chief Culture Officer, Marti Wolf, encourages this kind of dialogue, so Aaron, Kevan, and I approached her about hosting a community open forum. … Read more

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<p/>Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day.</p>
<p>Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge. Here are 15 resources to help you get out of social media marketing routine and try something new:</p>
<p><strong>1. <a href=Social Media for Business 101 from our own @IMNinjaSuzy

A good place to start, this article organizes what you may already know listing some essential tips and tools.

2. How Hashtags Work from @seosmarty over at @Moz

It’s probably a bit outdated (Google Plus has been steadily given up hashtags since then) but it gives a good overlook of how hashtags operate on different social media … Read more

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Chart of the Day: Snapchat was the most used social media app for twice as many people in 2016.

Today’s Chart of the Day is influenced by the latest news of Snapchat trialing two new features to increase a marketer return on their ad spend on the channel.

But before we get into the new features (scroll to under the chart if you can’t wait), this chart from the infinite dial 2016 report from Edison research shows that while Facebook is the most used social media channel by a significant margin, Snapchat is the only brand to make major gains when compared to 2015 by moving from 4% of users to 8%. This is only made more incredible for Snapchat when you consider that Facebook, Linkedin and Pinterest had their share reduced and Instagram remained the same.

To capitalise on this growing audience especially in the over 18 age … Read more

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Instagram is letting select brands advertise via its ‘Stories’ feature

Importance: (For Social Media Managers)

Recommended Source: Instagram Blog

Instagram has just announced it is beginning the processes of letting advertisers make use of the large audience its newish ‘Stories’ feature has been able to generate since its launch back in the summer of 2016. Again taking the lead from Snapchat, it is introducing the ads in a mid-roll format- that is they will appear between stories the user has elected to see. In a way this is not dissimilar from TV advertising, where the user accepts the ads between content he or she wants to see. The format will however allow for the skipping of ads, so as to not degrade the user’s experience.

Instagram reports that over 150 million people view stories content every day. Combine this with the fact Instagram users tend to be young, … Read more

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Happy New Year and welcome back! We took a little break from writing these posts, but our communities were still churning out great threads!

On Threadwatch, we have news about Google throttling traffic and the death of the Link Search Operator.

Webmasterworld members are discussing Facebook’s journalist outreach program and keywords, while SEO Chat members are all about duplicate content.

And have you heard the news about AMP Pages yet? No? Well, Cre8asiteforums can give you the scoop! Let’s dig in.

Facebook Reaches Out to Journalists With Its Journalism Project

In a bid to expand its audience and (probably) to capture more ad dollars, Facebook has created a “Journalism Project.” WebmasterWorld’s admin, engine, explains that it


“…will be a collaboration effort to develop new products, to explore new storytelling formats, how to build local news, and what it calls emerging business models.”

There will be hackathons and e-learning courses, too. … Read more

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Examples showing how Chatbots will become an increasingly important marketing app in the future

Artificial intelligence and machine learning is one of the top trends in digital marketing for 2017. At the same time, we are seeing a reduction in demand for apps, particularly as the largest platforms are reaching saturation.

2016-app-download-stats

You could say that chatbots are the new apps; the new customer service reps, not to mention the new support system for marketers. In future, more people will turn to chatbots to manage their daily chores, be it ordering a ride or a pizza. Often these are built within Messenger apps themselves.

In fact, the rise of bots could be plainly attributed to increasing usage of messenger apps. According to Forester, people spend a staggering 85% of their time using the top messenger apps including Facebook Messenger, Kik, Slack and Whatsapp. So, businesses lately have come to … Read more

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An in-depth case study from our work with Conversion Rate Experts, including before and after images of winning A/B tests

It’s fair to say we talk a lot about how you can improve your digital marketing results here at SmartInsights. It’s kind of our thing. I like to think nobody does it better. But those who talk the talk should also be made to walk the walk, else how else do they know their advice is actually relevant and applicable to real business?

Since we’re always talking about the need to optimize across the whole customer journey and constantly test messaging to boost your conversion rate, we worked with Conversion Rate Experts to do exactly this. We wanted to share what we did and the changes we made with you so you can make similar improvements to your own sites which can deliver big boosts to your CRO.


Start

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