It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and a new badge feature in image search.

In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more?


Google Search Console Refresh & Some New Reports

Picked up on Threadwatch is news that Google Search Console finally gets a long awaited refresh. For some lucky beta users, you’ll get to try to try it sooner.

The changes will include:

  • Changes to notifications to group related issues together to help webmasters identify the root causes of issues
  • Better organization (and apparently a responsive view for the occasional instances you may want to see Google Search Console data on mobile)
  • A new index coverage report, to help webmasters get greater insights on pages that Google is not able to index
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Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny mom and pop shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business.

The best way to learn about social media is through both studying and participating. When you are doing so as a business, learning more about it before venturing out can be a good plan. That way you avoid common pitfalls and full on social disasters and increase the positive results from your campaign.

Here are twelve amazing book on the subject from some of the leading experts in the field.




1. The Future Of Reputation

Social media book: The Future Of Reputation

Professor Daniel J Solove teaches law at the University of Washington. His main topic … Read more

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Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny mom and pop shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business.

The best way to learn about social media is through both studying and participating. When you are doing so as a business, learning more about it before venturing out can be a good plan. That way you avoid common pitfalls and full on social disasters and increase the positive results from your campaign.

Here are twelve amazing book on the subject from some of the leading experts in the field.




1. The Future Of Reputation

Social media book: The Future Of Reputation

Professor Daniel J Solove teaches law at the University of Washington. His main topic … Read more

Blog


Running a small business often requires tackling multiple tasks at once, and staying on top of everything you need to do-from marketing to order fulfillment-is enough to make any business owner’s head spin. Using a customer relationship management (CRM) tool is a great way to maintain relevant and personalized interactions with your customers. A CRM letsyou to storeallyour customer data in one place, so you can easily track how these relationships grow and change as your business does. This month, we’re highlighting 4 CRM integrations that sync smoothly with MailChimp, so you can start using our powerful marketing automation and e-commerce tools to engage with your customers.


MailChimp for Salesforce

With the MailChimp for Salesforce app, you can automatically pass information for your Salesforce leads and contacts to MailChimp. Once connected, you have the option to turn MailChimp subscribers into Salesforce leads, send segmented campaigns based on detailed customer data, Read more

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Over the last couple weeks there has been extensive discussion around potential algorithm updates in July.

Webmasters were reporting issues with Bing Webmaster Tools and Google Search Console reported a data anomaly in search analytics data.

We also say good bye (or good riddance depending on your point of view) to Adobe Flash, and more.


July Algorithm Changes

Read full discussion here

This months Google update thread on Webmaster World reported a number of possible updates, starting late June. Webmaster reported shifts in early July.

Some webmasters reported increases around June 25th


EditorialGuy: We gained from the update (if it was an update), with a fairly significant jump in Google traffic on June 25, followed by day-over-day improvements during the rest of the week. Some of the gains appear to be sticking. It’ll be easier to tell next week when the effects of the July 4 holiday in the U.S.

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After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick.Homesick for peaches, that is. But not just any peaches-he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing.

He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy his taste buds (as the quote from Franco-British novelist George du Maurier that ends each of their campaigns says, An apple is an excellent thing-until you have tried a peach).

So in 2012, Stephen and his wife founded The Peach Truck. Partnering with Stephen’s hometown peach farm, they load a crop of peaches onto the back of a truck and tour Tennessee, Kentucky, Ohio, Indiana, and Pennsylvania to sell them every summer.

It’s a logistical nightmare what we do, but it’s worth it, says Stephen.


Have a natural and authentic marketing strategy

While Read more

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We get excited about billboardsaround MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA: taking back the sky).

A billboard can be just an ad, but it can also be a giant canvas for a public art project. While we certainly don’t mind if people associate MailChimp’s billboards with our product, that’s not our primary goal. Instead, we like to think of these spaces as a design challenge. How might a billboard enhance-rather than detract from-the environment around it? Can a billboard help build community? What would people do if we gave them a big, billboard-sized canvas to share their unique point of view?

Over the last several years, we’ve done just that, and the results have made us really happy. Here in … Read more

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Google Click Through StudyIMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website!

It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the visual presentation of the SERPs.

These changes include:

  • Mobile Friendly Update (#2!)
  • 4 Pack of Ads
  • Penguin 4.0
  • Interstitial Penalty
  • Fred and other un-named or un-confirmed core algorithmic updates

Because of these changes, along with all the other changes seen in the last 12 months, IMN wanted to know: What’s the actual click through rate for a #1 ranking look like these days? How about a #10? A Page 2 Ranking? In that spirit, IMN conduced our own internal Click-Through Rate (CTR) study for Summer 2017.

A more detailed breakdown of our methodology, including … Read more

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This week Webmaster World challenges marketers to think about how they would generate traffic without Google as a thought experiment. Cre8asiteforums members discuss if link buys in the past paid off long term.

SEOChat members discuss ways to get new SEO clients, if you’re just starting your SEO consulting practice.

Over on Threadwatch, a question is posed on decentralized search engines and if they can really disrupt the search market.

What would you do if Google SERPs just disappeared?

Goodroi challenges members to think about how their business would respond if Google SERPs just disappeared, as a thought experiment to uncover potentially profitable traffic sources that ma be over looked. Members respond with a variety of perspectives

Lucy24 started with,


Guest posts or articles on other people’s sites, with a link to mine. One-on-one link exchanges with sites that have overlapping target audience. If a forum or discussion thread includes

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We all know there is a transactional side to the customer relationship. Everyone loves a good deal-I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that they love just like they feel loyal to friends and family. Brand loyalty is rooted in emotion.

As business owners and marketers, our end game isn’t necessarily to make a quick sale, but rather to establish an emotional connection with customers by marketing to them in a personal, caring way. That connection is what leads to lasting brand loyalty.

So, how do you get there? One strategy is to develop empathy. Empathy, the ability to understand and share the feelings of another, helps us connect with customers on an emotional level.

Consider this: How can you meet your customers’ wants and needs if you … Read more

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