Chart of the Day: Average Product Page View, Add-to-cart and conversion to sale rates for eretailers In our compilation of average ecommerce conversion rates we compare different sources, showing the challenge of converting retail site visitors to add-to-basket sessions and sale. …..

The post Ecommerce Funnel conversion rates appeared first on Smart Insights.

Read more

Blog

When creativity is one of your company’s core values, you get to work alongside some super-talented people. And when super-talented people have good ideas, things like Freddie’s Makers Market happens.

It all started with an email from Ashe, one of our Billing Coordinators. “I was thinking, as we get closer to the holidays, what if employees who have a side hustle could set up a table and bring in their goods for other employees to shop?”

MailChimp is full of creators and craftspeople who make awesome stuff outside the office. You can find them selling their wares on Etsy, at neighborhood festivals, and in local boutiques. Sometimes, they just enjoy making things for their friends. Ashe was right. We have a lot of creative side hustles going on at our company. What better way than to show them off and help them sell some stuff?

So on the Wednesday after Read more

Blog

Blog

Whenever you are trying to talk to your clients about actually attracting links (versus building them), there are always two types of excuses: either the niche is too boring, or there are no technical capabilities (in terms of a good design team and experience).

I don’t believe in boring niches – neither do I believe in the absence of design skills that would be able to prevent you from building an effective link bait. The beauty of the Internet promotion is that anyone can do that: It all comes down to how creative you are ready to get.

An infographic is perhaps one of the most effective ways you can convey information in a format that was made for sharing. Visually stimulating and a fantastic means of packing a ton of data into a small space, you see people linking to them through blogs, photo sharing sites and social networking … Read more

Blog

Blog

Blog

“Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming …..

The post B2B buyer journey and content preferences 2018 appeared first on Smart Insights.

Read more

Blog

An interview can be a terrifying thing. The only way to get better at them is practice, but getting that practice can be tricky, too. In a 1:1 conversation with MailChimp’s VP of Development, Eric Muntz, I’d mentioned an idea for using my 16 hours of volunteer time. We’d been talking about an internal event we’d held last year, MailChimp Gives Hack. Over 2 days we worked with 3 local organizations to rebuild and enhance their websites. All of the volunteers loved sharing their technical knowledge with these organizations, and we wanted to host something similar this year but hadn’t planned anything yet.

I was thinking about holding community office hours for career coaching and letting folks practice some interviewing skills. As a Software Engineering Manager at MailChimp, I strive to hire a curious, kind, and thoughtful team.

But conducting interviews takes practice, too! When I mentioned the idea Read more

Blog

Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition …..

The post The latest 2018 paid search benchmarks appeared first on Smart Insights.

Read more

Blog

Chart of the Day: Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s …..

The post B2B Mobile Buyer Behaviour research appeared first on Smart Insights.

Read more

Blog