Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition
Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.
Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.
Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.
So, what are the secrets of highly referable brands?
Disruptor brands typically identify a pain point for customers and seek to remedy it with a unique solution. These brands tend to extremely referable. Not only are they solving an issue with a great customer experience, people … Read more