When Mike Butera founded Artiphon in 2011, he was looking to build a product that empowers people to play different music apps the way you would an actual instrument. He didn’t want his design to limit creativity or musical inspiration. In fact, the product he envisioned could become any instrument the person holding it wanted it to be.
Mike hired creative director Adam McHeffey to find innovative ways to educate, inspire, and empower people to use INSTRUMENT 1. And while Adam’s marketing strategy is as varied as the product itself, many of Artiphon’s sales come from their emails and automations, which they started sending during their 2015 Kickstarter campaign.
We always make our emails worth reading, absorbing, and learning, he says. We like to deliver content where people can see themselves in it.
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