MailChimp’s engineering teams, much like the rest of our company, are growing so fast. We’ve got engineers working on different projects all over the organization, and if I’m being totally honest, they’d started drifting apart a bit in the past year. We were all under the same umbrella organizationally, but in terms of why and how we do what we do, we were all over the place. We needed a single, concise mission statement. So we got to work.
Our hope was that these words would give our engineers a shared purpose, even when they weren’t working on the same project or even in the same state. And so we leaned on what we know as engineers: a framework. We selected a small group of folks who represent each of our functions, got them out of the building, and asked them to focus on crafting that statement.